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Relation between verbal and nonverbal communication in advertisement
Rybová, Aneta ; Mareš, Petr (advisor) ; Šebesta, Karel (referee)
This Bachelor's thesis is focused on the relations between verbal and nonverbal communication in advertising. The first part describes a theoretical basis applying to advertising in general, target group and model of effecting recipients by advertising. Attention is drawn to particular parts of heterogeneous communication, which are verbal part (word) and nonverbal part (mainly picture and colour). The second (practical) part contains analysis of eight magazine advertisements belonging to two categories - car advertisements and bank advertisements. The Bachelor's thesis compares all advertisements in each category and in conclusion whole categories as well. Powered by TCPDF (www.tcpdf.org)
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Magazine raut , why is life of graphically exceptionas magazine not a bed of roses?
Korábková, Kateřina ; Slanec, Jaroslav (advisor) ; Láb, Filip (referee)
The thesis Magazine Raut, why is life of graphically exceptional magazines not a bed of roses? describes in detail the magazine which was published at the beginning of the 1990s. It gives a detailed description of different elements of extraordinary layout of the magazine Raut. Its uniqueness comes not only from an unusual format of magazine but also from generous work with images and typography which broke the usual rules for magazine production. Unusualness of the magazine Raut also concern the focus of the magazine which overlaps toward national undertone. For a deeper understanding for the magazine Raut is necessary to put the magazine into a context of the 1990s that was crucial for its formation. Due to the exclusivity of the magazine Raut the press responded to it in different ways Czech and foreign and the thesis compiles media image of the magazine Raut. The thesis also includes an interview with Managing Editor and Art Director of the magazine Raut Ales Najbrt. Only five issues of the magazine Raut were published and its demise was due to several factors. The conclusion of the thesis is based on those factors and the conclusion can be generalized to apply to any other form of magazines with exceptional or unusual graphic design.
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Original and Assumed Sources on World Wide Web
Svatý, Michal ; Brejcha, Jan (advisor) ; Švantner, Martin (referee)
The thesis focuses on problem of authorship of the Internet content. It considers the question whether we can analyze the artwork purely as a closed structure of the symbols or whether it is necessary to take work as a broader structure. The first part of the thesis shows the Internet in general and its specifics it as a medium. The second part is devoted to the problem of authorship. It explains traditional view of Nelson Goodman, who examined the authenticity of artwork with regard to the internal arrangement of the elements structure of the object. The third part shows the later theories inconsistent with the views of Nelson Goodman, views of different contemporary authors who present the changes of authorship aspects in the environment which is under constant development, quickly sharing ideas and resources. New theories suggest to look beyond the authorship of the artwork domain, apply broader focous. The conclusion provides a synthesis of these views.
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Comparison of graphical interface of Blesk from 1933 and 2012
Mojžíšová, Marcela ; Láb, Filip (advisor) ; Slanec, Jaroslav (referee)
This paper "Comparison of Blesk's graphic pages of 1993 and 2012" deals with the analysis of best-selling graphic presentation of the Czech tabloid Blesk. The first part is devoted to general visual characteristics of printed materials. This theoretical framework is important to determine the area under the examination and definition of the key terms which I work with in the practical part. Comparing the visual aspects of Blesk from 1993 and 2012, I selected one week from each or five issues from the daily of one week (Monday - Friday). The subsequent analysis focuses on the overall visual aspect of particular issues (format, size, margins) and the sub-characters used such as a color photograph, the arrangement of the parts with an emphasis on the title page, the title of establishment and the usage of other graphic accessories. After the description of typographic character of each period separately I focus on the chapter. The aim is to compare two files and investigate the changes that have occurred in the course of nineteen years, if there are any. The conclusion is dedicated to my personal impression from the selected material of two years and evaluates the contribution of this work.
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Typography of the monthly maganize žena a móda (1949-1995)
Maňasová, Martina ; Slanec, Jaroslav (advisor) ; Láb, Filip (referee)
The thesis "Typography of the monthly magazine Žena a móda (1949-1995)" deals with the graphical appearance of this magazine and describes the changes in its typography. Magazine ran from January 1949 to July 1995, when it was cancelled because of financial difficulties. The aim of this thesis is to divide the years of Žena a móda's existence into periods, depending on its specific graphical appearance. This bachelor thesis outlines the historical context, technical conditions and the influence the Marxism-Leninism had on the graphic design. Moreover, the basic vocabulary of typographical terms is included. The thesis analyses the graphical appearance of the magazine periodically, with the focus on physical qualities, typesetting, typeface, headlines, front pages or advertisement. Furthermore, the graphical appearance of the world's most famous magazines is outlined briefly towards the end of the thesis, as well as the magazine's competition after 1989. The pictures are added to some of the chapters. Keywords Typography, graphic design, fashion, magazine, design, typesetting, typeface, front page, paragraph, headline, illustration, photography
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Notes on Günther's edition of Melanchton's Latin Grammar
Pišna, Jan
The present paper focuses on the Rajhrad copy of Melanchthon’s Latin Grammar which\noriginated in Günther’s printing works in Prostějov ante quem 1560. Comparison with the first known fully preserved and, above all, dated edition from 1560 as well as with other known copies described by us already in 2012 will reveal we are dealing with the first local adaptation of this grammar and the 1560 edition represents its more detailed and completed version. Rajhrad edition then served as a model for unauthorized reprint originating in the Melantrich’s printing works in the 1560s.
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Typography and typeset technical documents in XeTeX
KOCUR, David
In my thesis, I will deal with typographic Unicode extension of technology TeX XeTeX, which support special charset for fonts of most world's languages, it also enables support for font technologies like TrueType and OpenType. I shall then address the history of develop of XeTeX and his implementation into the TeX. I will also closely test functionality and typographical correctness of special charsets and comparison with usage of common text editors which is seeking to address similar issues with charsets. Part of the work itself will also be drawn up in the XeTeX, which demonstrates the practical use and the functionality of this extension.
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CASTLE ZDISLAVICE - CONCEPT OF RECOVERY OF CULTURAL MONUMENTS
Valentová, Veronika ; Pospíšil, Zdeněk (referee) ; Boháč, Ivo (advisor)
The task of this thesis is the concept of restoration of the castle Zdislavice and its new use as a literary hotel, focusing on the personality of a prominent Austrian writer Marie Ebner-Eschenbach, née Dubská. My goal was to find use, which could be revived and could thus be preserved for future generations. Thanks to the personality of the writer, I decided to create site devoted to literature. I designed hotel for literary enthusiasts, linguists, copywriters and professionals. But also for visitors who are interested in the person of Marie Ebner-Eschenbach. There is also a restaurant, a literary cafe with an associated museum of the writer, chapel, banquet halls with potential uses for conference and library (three libraries). Part of the area is used as a park. It is designed as an English park, but part of the area closest to the castle is designed as a French garden. The tomb of Marie Ebner-Eschenbach is near the castle and is accessible via a staircase. Connection between tomb and castle is shown in the situration plan.
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