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Fairy tale as a space for artistic reinterpretation
Švajková, Monika ; Velíšek, Martin (advisor) ; Kafková, Helena (referee)
Fairy tale as a space for an art reinterpretation Bc. Monika Švajková Abstract The thesis introduces authors view on the evolution of fairy tales in Europe and its transformation since 19th century in literature, visual arts and related field of knowledge. Its purpose was to create an art project that would connect cultures of Czech Republic and Finland through fairy tales and fine art. Resulting didactical tasks develop fairy tales of one country through contemporary art of the other. The tasks apply to several conceptions of teaching as the implementation took place at the primary art school, high school and lappish art gallery. The art project closes with authors art etudes that expand theme of the forest as an area for updating of fairy tales and simultaneously captures the authors view on the theme of fairy tales. The outcomes and benefits of the thesis were verification of the didactical tasks that would in contemporary art update the classic children literature in context of these two countries.
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Czech Signs for Elementary Calendrical Units
Fritz, Milan ; Richterová, Klára (advisor) ; Nováková, Radka (referee)
The goal of this thesis is to survey the signs of Czech sign language for basic calendrical units (seasons, months, days). The thesis is based on a set of linguistic data collected by the method of elicitation among deaf informants from six cities in the Czech Republic (Brno, Hradec Králové, Ostrava, Plzeň, Praha and Zlín). The set of linguistic data is described from the point of view of motivation including folk etymology. The topic of sociolinguistic variation is also covered in the thesis, because the data include lexical and phonological variants connected to particular regions or age groups. The calendrical units in Czech sign language are compared to analogical lexical units in Czech. Powered by TCPDF (www.tcpdf.org)
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MMS aneb Sémiotický potenciál obrazové výpovědi
Janda, Filip ; Šoltys, Otakar (advisor) ; Karľa, Michal (referee)
In the first chapter we will have a look at the transformation and evolution of a photo-camera which on its way to become a medium ofcommunication came a long way from cumbersome glass-plate machinery to the current ubiquitous day-to-day personal digital companion. In the second chapter we will explore the effects of digitisation on the theoretical notion of photography and its position in the present context. Next we will touch on the movement of pragmatism (primarily those versions ofCharles Sanders Peirce and William James) that will allow us to regard our matter as a more holistic interactive problem than dissected pieces of a puzzle; and we will also recapitulate parts of Peirce's theory of signs that are relevant to our cause. The fourth chapter is about the ability of symbolic reasoning - a feature so unique in the world that it is only found in humans and whose principles are very close to the thought-sign system that Peirce devised. In the fifth and last chapter we will see how all that connects to the photographs themselves when they are used in the current digital intention-laden semiotic manner. I
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The function of the language semiosis in Prago Union's music lyrics
Andresková, Marie ; Šoltys, Otakar (advisor) ; Vedral, Jan (referee)
This bachelor thesis The function of the language semiosis in Prago Union's music lyrics" aims to capture and describe the uniqueness of linguistic expressions in the song lyrics of Adam Svatoš, the songwriter of the hip-hop music band Prago Union. It also presents the band as a whole and summarizes its contribution to the Czech music scene. Through a semiotic analysis the thesis examines significant elements of the song lyrics and describes their content, message and characteristic expressions. Primarily, it focuses on characteristic signs and symbols as the main unit and tool of the semiosis, and interpretation of the signs in the context of popular culture, where the hip hop music belongs. Furthermore, it concentrates on the description of used semantic phenomena, the explanation of their occurrence in the author's work and its appearance in the lyrics. The thesis attempts to capture the originality of expression and the contribution of the artist's work. In conclusion, the author's work is compared to the Beat Generation poetry.
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Semiotics of note-taking in consecutive interpreting
Hrušovská, Petra ; Nekvapil, Jiří (advisor) ; Sládková, Miroslava (referee)
The present thesis focuses on semiotic aspects of note-taking in consecutive interpreting, in particular with respect to the process of semiosis and factors influencing the interpreters' conception of their notes. Chapter 1 mentions the basic features of note-taking in order to trace its semiotic characteristics in the following parts of the thesis. In Chapter 2, the notes as a specific semiotic system are briefly discussed within the framework of the second Peircean trichotomy of signs (cases of iconicity, indexicality and symbolicity are demonstrated) and in terms of their function, productivity and spatial settings. After these general considerations, Chapter 3 introduces the main theoretical approaches to the technique of note-taking (principally those of the Geneva and Heidelberg schools) including the issues of the languages involved in interpreting or the nature of signs. As the accent is on the process of semiosis (apprehension of signs by interpreters, generating signs according to the meaning of the speech and searching for the motivation for the interpreters' concrete choices of signs and their form), the chapter lists some basic signs and methods well- tested by practitioners. The signs are also analysed in terms of their origin and possibilities of expansion (composition, derivation...
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A role of the symbol in media communication
Pečenková, Jana ; Kladný, Tomáš (advisor) ; Poštulka, Filip (referee)
My thesis is devoted to the topic of symbols in media messages. I choose this topic mainly because I work in media communication, specifically in the field of public relations, and that is why I wanted to focus on the area that is close to me not only professionally. Symbols are one of the signs whose meaning depends on the cultural or social context and the value system. My intention is with the help of various methods of semiotic analysis to show how media messages are full of symbols and that we are often not aware of their meaning and affect on us. Media messages are all around us, and thus we are confronted with them every day. It is important to be aware of their meaning because they are part of our cultural environment and thus they affect us backward.
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Meaning and Understanding in the Context of Thought of Jacques Derrida and Hans-Georg Gadamer
Voborský, Lukáš ; Fulka, Josef (advisor) ; Novotný, Jaroslav (referee)
Meaning and Understanding in the Context of Thought of Jacques Derrida and Hans-Georg Gadamer The focus of the present study is mainly on the discussion of the process of understanding and emergence of meaning. Using the example of Gadamer's hermeneutics it becomes clear what are the limits of positive attempt to express conditions of understanding within the context of the philosophy of finitude. In spite of its undeniable benefits, hermeneutic understanding shows itself to be vulnerable towards ideology and it could be seen as suspected of hidden normativity thanks to its emphasis on agreement and coherency. Derrida's deconstruction on the other hand shows the dynamics of emergence of meaning in language, it emphasizes plurality and ambiguity in contrast towards totalizing unicity and agreement; however, due to this approach, it is unable to offer anything close to what we call the truth. In a parallel line of interpretation, philosophical- antropological approach of Ernst Cassirer standing in comparison with Heidegger's existential analytics of Dasein shows that already at the fundamental level in the process of establishment of terms and concepts and earlier our understanding is already determined to a certain extent. Discussion between Gadamer and Derrida shows a necessity of certain arbitrary...
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EYOWF 2011 and mytologization of the comercial strategies in a market campaigning (discoursive and semiotic analysis)
Hoffmannová, Aneta ; Šoltys, Otakar (advisor) ; Kraus, Jiří (referee)
The diploma thesis "EYOWF 2011 and mythologization of the commercial strategies in a market campaign" deals with a semiotic analysis and mythologization of the promotional video for 10th European Youth Olympic Winter Festival 2011. This study is drawn up as semiotic analysis comprised of the theories of symbolic interactionism and mythologization as a secondary narrative. The thesis is based on theories of the meaning construction and the terminology of the linguist Ferdinand de Saussure, a French semiotican Ronald Barthes and a triadical concept of the sign by Charles Sanders Peirce. The study works on the construction of a commercial message, market communication and use of the specific sign as a primary structural element. An analyzed sample is an audiovisual commercial - 2 minutes and 52 seconds which contents the elements of the entire communicative campaign. The used method is a semiotic analysis which offers insights via description and interpretation of the particular encoded signs. The main focus is concentrating on the camera take and cuts, graphics, colour, characters and the entire mythologization process.
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Rhetorical Figures in Visual Advertisements of Selected Fashion Houses
Dvořáková, Andrea ; Šafaříková, Radana (advisor) ; Švantner, Martin (referee)
Selected fashion houses that exclusively offer luxurious goods use specific form of promotion of their products. Each house usually holds onto traditions of its country and features essential for its own brand while creating new collections. From the point of view of neo-rhetoric it would be appropriate to analyze visual advertisements of the houses (Chanel, Dolce & Gabbana, Burberry) if they create certain models via them. The main advertising campaigns for the spring/summer 2011 season were chosen for this comparison. Under the terms of observation and semiotic analysis of the fashion advertisement focused on rhetoric figures it can be proved that individual fashion houses aim their attention to how their potential customers' thinking is influenced by their advertising. The model of Roland Barthes is used for the analysis of chosen visual advertisements. Out of all rhetorical tropes the attention is paid to main four - visual metaphor, metonymy, synecdoche and irony. Fashion advertising meets unwritten norm that sets a target to convince the customer of suitability of the products for him.
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