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The Use of Eye-tracking for Analysing the Strategies Students Use when Solving Chemistry Problem Tasks
Tóthová, Martina
In the thesis, results of a research focused on monitoring strategies used by students during problem solving are presented. It follows previous studies conducted with the use of think- aloud method. Due to limitations of this method, an eye-camera is used. The record of the camera is used not only to analyse student's problem-solving process, but also as a tool eliminating one of the RTA limits - inaccuracies due to forgetting. The strategies were investigated among economics-oriented vocational school students in the first grade. They solved indicator tasks from the Methodical Comments and Tasks for Educational Standards in Lower-Secondary Education. The research sample was selected based on a pre-test composed of the selected tasks. According to the results, the students were divided into four categories, two students of each category were selected for the research. They solved a second set of the tasks. Based on eye-tracking and think-aloud data, their problem- solving processes were mapped and false-positive results were eliminated. The research results show that the students used the most expansive strategies, mainly work with the periodical table. However, in most cases, these strategies did not lead to a correct solution, due to the students' problems during solving. In these cases, they...
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The Use of Eye-tracking for Analysing the Strategies Students Use when Solving Chemistry Problem Tasks
Tóthová, Martina ; Rusek, Martin (advisor) ; Bílek, Martin (referee)
In the thesis, results of a research focused on monitoring strategies used by students during problem solving are presented. It follows previous studies conducted with the use of think- aloud method. Due to limitations of this method, an eye-camera is used. The record of the camera is used not only to analyse student's problem-solving process, but also as a tool eliminating one of the RTA limits - inaccuracies due to forgetting. The strategies were investigated among economics-oriented vocational school students in the first grade. They solved indicator tasks from the Methodical Comments and Tasks for Educational Standards in Lower-Secondary Education. The research sample was selected based on a pre-test composed of the selected tasks. According to the results, the students were divided into four categories, two students of each category were selected for the research. They solved a second set of the tasks. Based on eye-tracking and think-aloud data, their problem- solving processes were mapped and false-positive results were eliminated. The research results show that the students used the most expansive strategies, mainly work with the periodical table. However, in most cases, these strategies did not lead to a correct solution, due to the students' problems during solving. In these cases, they...
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High school students' interpretation of a graph from mechanics observed by the eye-tracking method
Vondráčková, Terézia ; Kekule, Martina (advisor) ; Snětinová, Marie (referee)
This bachelor thesis deals with the solution of tasks monitored by the eye-tracker. We were examining high school students who solved 6 tasks focused on the interpretation of a graph in mechanics. They were monitored by the eye-tracker during their solving of the tasks. Based on their recorder eyes' position we can figure out their strategies of solution. We identified several typical misconceptions when working with graphs and typical students' approaches to the graph interpretation. Information about this topic can be useful, for example, to teachers for their future teaching.
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Conscious and subconscious response of customer to marketing communication
Kovářová, Veronika ; Kincl, Tomáš (advisor) ; Novák, Michal (referee)
This Diploma Thesis analyzes the customer´s perception of the conscious and subconscious response. The goal is to find out how visual marketing communication affects consumers in the form of product placement appearing in the film in comparison between conscious and subconscious response. Respectively, whether the customer responds to some subconscious incentives and whether he is aware of this fact. The theoretical part describes the relatively new marketing direction Neuromarketing, its techniques, benefits and limitations. It also includes literary research describing the stimulation of the customer, specifically his subconscious, for the purpose of marketing success. This is complemented by ethical attitudes of experts. The next part describes the eye-tracking analysis, which is complemented by interviews. The results in the form of heat maps are supplemented by the knowledge gained from the personal interview and interpreted on the basis of the theoretical knowledge.
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Analysis of an internet store presenting through social networks
Pichová, Michaela ; Přibil, Jiří (advisor)
This thesis deals with the analysis of the shopping process in e-shops, which is presented mainly through social networks, Facebook and Instagram. The Internet and especially social networks are nowadays very popular, just like internet shopping. The aim of the thesis is testing simplicity and clarity of the purchasing process and to evaluate the profile on the Facebook social network. Chapters in the theoretical part describe the Internet in general and business opportunities on the Internet and social networks. The social profile rating is realized through the web application LikeAlyzer. In addition to this, an eye tracking tool is presented there which is used to compose the practical part of this thesis. The results are displayed in the eye maps format, e. g. Heatmaps, which is one way of displaying the results, supplemented by knowledge gained from short questionnaires.
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Analysis of selected e-shop from the point of view of User Experience and User Interface
Trachtová, Monika ; Přibil, Jiří (advisor) ; Novák, Michal (referee)
The main goal of this master thesis is to choose a more user-friendly e-shop option. This finding is achieved through several testing methods. As this is a user experience and user interface topic, the concepts of this topic are more closely approximated for better understanding of subsequent testing. Another approach is the testing methods used to ensure the goal of the thesis. The key part of the thesis is a practical one, which deals with the above-mentioned testing of two variants of e-shops. E-shops are tested using five-second test methods, eye-tracking measurements that become the most important test of this thesis, oral questionnaire and complementary emotional cards. Using eye-tracking measurements, visual maps are obtained that plot the visual field of each respondent. All results are processed, analyzed and subsequently interpreted to the final result.
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Impact of Web Scale Discovery Services in Academic Libraries
Čejka, Marek ; Souček, Martin (advisor) ; Krčál, Martin (referee)
This diploma thesis discusses a modern concept of information retrieval and search engines for libraries and other academic institutions. The concept named "web scale discovery" comprises of search engines, whose main characteristics lie in simplicity and user friendliness for the end users while maintaining all functional qualities of traditional research databases. Users can search in a wide variety of international research databases, and also in local sources of an institution that are combined within a large central index. The theoretical section presents definitions of web scale discovery, which conceptually set the new method of information retrieval within the field of information and library science. A graphic scheme of the basic functionality of a web scale discovery system is presented. Also discussed are requirements for a modern discovery system, an overview of the current situation in the Czech Republic, and a short characteristic of commercially available discovery systems. The theoretical part concludes with a literature review of selected foreign research, studying user satisfaction with the new solution, the impact on electronic and print resources in libraries, and usability testing. The practical part presents an original research study - usability testing of EBSCO Discovery...
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Využití eye-trackingové analýzy při hodnocení uživatelského rozhraní webových stránek
Abassi, Milad
This thesis deals with eye-tracking method in evaluation of web user interface in the context of user experience. The user interface is tested in the plane of visual design, information architecture and interaction design. Metodology of thesis was based on two techniques the first one is called eye-tracking and latter is in-depth interviewing. Based on results in the practical part, some suggestion for webmas-ter of testing website has been made.
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Role obalu a etikety vína v nákupním chování spotřebitele
Glóziková, Eliška
The influence of packaging and wine label on customer decision making process. Brno, 2015 99 p. Master thesis. Mendel University in Brno, Faculty of Business and Economics. Thesis supervisor Ing. Martin Souček, Ph.D. Thesis deals with customer behaviour and decision making process at wine market with special influence of package and label of the wine. Qualitative research was used in the practical part of the thesis. Two main methods were eye-tracking research and depth interviews with wine consumers. Based on the results a con-sumer behaviour model was created. Thesis contains marketing recommendations that could be used in wine label creating.
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Chování spotřebitele na trhu s regionálními a bio potravinami
Fiala, Jan
Costumer behaviour on the market with eco and local food. Mendel University in Brno, 2016. This thesis deals with costumer behaviour on the market with eco and local food with emphasis on their original labelling. Practical part was implemented by qualitative research methods, eye-tracking and in-depth interviews. Description of costumer behaviour on the market with eco and local food regarding original labelling come from the results of thesis. Results also include the recommendations for practical application in the field of leblling of unconventional food.
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