|
Rozdíly mezi pohlavími jako reakce na prodejní pobídky
Solilyak, Maryna ; Král, Petr (advisor) ; Zlatić, Marija (referee)
Today, more and more similar products in one product line appear on store shelves, and buying decisions have become more complicated for the consumer. Despite this, producers have a clear vision that one of the most effective tools that can be used to distinguish their products is sales promotion. Nevertheless, every customer is unique, and the responses to sales promotion tools differ as well. The reason for sales promotion campaigns success depends on the depth of understanding of consumer behaviour. In order to create a successful communication campaign, marketers should be aware in the best ways of reaching the desired consumers. In this work we will take a look at the gender differences in consumer behaviour. In particular, we would like to see different responses toward men and women toward sales promotion campaigns.
|
|
Comparation of the EU and US approach towards mergers and acquisitions
Bartošová, Monika ; Kříž, Radim (advisor) ; Hásová, Jiřina (referee)
This study aims to compare the EU and US approach towards mergers and acquisitions, both from a theoretical point of view (the historical development and regulation) and the practical one(comparing certain cases), identify their similarities and differences, explain it and evaluate. To achieve the goal, the method of comparison was used (especially control procedures and assessing relevant markets). It was also assisted by case studies (specific decisions of the competition authorities), thus that the merger of GE / Honeywell and acquisitions, Oracle / Sun Microsystems. The work is divided into four chapters. The first chapter approaches the topic in terms of their development and legislation. The next two chapters introduce the merger control in both systems. The last chapter deals with cooperation between the competition authorities of the EU and the US. Chapter also compares the specific cases in which both teams have decided differently.
|
|
Title of the Master´s Thesis
Sečkárová, Adriana ; Vrbová, Lucie (advisor) ; Hájek, Jiří (referee)
The goal of ZOFF is formulated as a change of stagnation and increase in annual profit in term of 2 years, provided adequate low risk. The paper describes the outcomes and conclusions from a marketing research that highlights the key attributes of the company and its target audience. Way out of the situation lies in identifying the problem and its subsequent formulation. To achieve the objective are used various methods of creation and comparison of the criteria which define variants created. This process comprises a decision matrix for identification and comparison of risk scenarios. The output of the work is to evaluate and compare the resulting variants and recommendation to the elimination of possible threats.
|
|
Birth and termination of unborn life
LUŇÁKOVÁ, Jana
The thesis deals with the problem of the origin of human life and abortion. It focuses on different approaches to the question as to when unborn human life becomes a person, and, consequently, when it should be guaranteed the right to life. The thesis is divided into four main chapters corresponding to four main aspects of the issue of abortion. The first chapter provides information from embryological (biological creation of man) and medical (abortion) perspective. The second chapter deals with the abortion legislation in the Czech Republic (history and current situation). The third chapter examines different ethical questions such as identity of the person, the right to decide about their own body, etc. The last chapter gives an account on person and abortion from the Christian point of view.
|
|
ZÁKLADNÍ MIKROEKONOMICKÉ ASPEKTY LEASINGOVÉHO A ÚVĚROVÉHO FINANCOVÁNÍ
Raiser, Karel ; Arnoštová, Jana (advisor) ; Mikš, Jiří (referee)
Diplomová práce se zabývá problematikou leasingového a úvěrového financování. Na rozdíl od jiných publikací podobného typu se však nespokojuje pouze s porovnáváním bankovního úvěru a finančního leasingu, ale klade si za cíl vnést do úvah o způsobu financování ještě další, poměrně moderní, alternativu ? operativní leasing. Důraz celé práce je kladen na ekonomickou interpretaci, není ovšem opomíjena ani právní, daňová a účetní úprava, která rovněž ovlivňuje rozhodování subjektů o způsobu financování dlouhodobých aktiv. Krátce je rovněž zmíněna historie těchto druhů financování v České republice. Praktická část si klade za cíl porovnat tyto alternativy podnikového financování na příkladu vozového parku společnosti Johnson & Johnson, s.r.o.
|
|
Demand for cinemas - what determines the consumer behaviour?
Řeháková, Petra ; Mičúch, Marek (advisor) ; Kovanda, Lukáš (referee)
The main aim of this diploma thesis is to identify the determinants of behavior of demand for multiplexes in Prague. The main building material is the dataset of attendance and revenues evolution for individual movies distributed between years 2002 and 2011, always for the first four weeks from the premiere, provided by the Union of Film Distributors. The paper investigates consumer behavior on the movie market. The demand for movies is the dependent variable measured by the number of visitors in the corresponding weeks. The subject of analysis -- explanatory variable - is price, film rating (critics), genre, country of origin, character of time frame, frequency of screenings in a given week, format (2D/3D), length of movie, popularity of the actor/director, impact of movie series etc. The data are exposed to the regression according to which the significance of different variables is tested. The hypothesis about strong negative correlation of the price and quantity demanded is investigated based on the results, (Dewenter R., Westermann M., 2005) versus the hypothesis of weak sensitivity those two variables (Sangho Kim, 2009) against a more significant relationship of demand and other determinants. The influence of price on attendance has shown to be insignificant on the Prague movie market in the short term. A significant determinant impacting the attendance for a movie in the entire monitored period is the film rating, actor, length of movie, and number of screenings.
|
|
Cooperative and non-cooperative ownership of a flat
Nováček, Vladimír ; Salač, Josef (advisor) ; Švestka, Jiří (referee)
The aim of the thesis is to analyse a legal enviroment about the ownership of a flat in various forms. The goal is to provide the reader with advantages and disadvantages of each of that forms. The thesis is composed of five main chapters. First two chapters are devoted to a short summary of both the cooperative and non-cooperative form of ownership of a flat. After the evaluation of existing legislation in historical context, the following text is focused on fundamental and also application-often problematic legal institutes. View of the academic and judicial community is provided as well. Chapter three analyzes the procedure of transformation of a housing stock after the velvet revolution in 1989, when the economic and political situation has significantly changed and all legal relations has to adopt to new times. This chapter explains the legal way of transferring flats from cooperative to non-cooperative ownership and conditions to be fulfilled. Chapter four compares these forms of ownership on the background of major legal institutes and highligts or warns on the other hand about challenges arising in connection with the appropriate form of ownership. In the last main chapter, several amendments on new legislature are critically assessed, pros and cons are described and some thoughts are pointed out...
|
|
Frame of mind
Krlínová, Kateřina ; Soukup, Martin (advisor) ; Soukup, Václav (referee)
Thesis deals with a frame of mind and its influence on human behaviour and judgement. It focuses on analysis of perception, from which result that the frame of mind is deeply influenced by perceptual structuralism which is directed by principle of identity and diversity. It also deals with fundamental conditions of moods in relation to being of the human as a whole.
|
|
Organizational changes by employer in case-law of Czech courts
Suchá, Barbora ; Hůrka, Petr (advisor) ; Pichrt, Jan (referee)
Title: Organisational changes from the viewpoint of Czech courts case law The purpose of my thesis is to analyse the legal regulations, case law and publications regarding organisational changes. I have chosen this topic because it is often addressed by courts and still causes many problems to employers and employees, especially at this time of economic downturn. The reason for my research is to provide an overview on how to perform organisational changes in accordance with the Czech Labour Code and case law and to analyze, to what extent employers can find guidelines for reorganisation in the legal regulations and case law. The thesis is composed of an introduction, a main part with seven chapters and a conclusion. Each of the seven chapters deals with different aspects of organisational changes within an employer. Chapter One is introductory and defines basic terminology used in the thesis, addresses the function of organisational changes for an employer, development of relevant legal regulation and especially focuses on the categorisation of possible types of organisational changes. Chapter Two concentrates on individual organisational changes enabling the termination of employment according to relevant Czech legislation and case law. The chapter consists of four parts. Part One focuses on the...
|
|
Remuneration of members of the governing bodies of joint stock companies
Zahradníček, Jaroslav ; Černá, Stanislava (advisor) ; Horáček, Tomáš (referee)
1 Abstract Remuneration of members of the governing bodies of joint stock companies The goal of this thesis is to analyze the law regarding remuneration of members of the governing bodies of joint stock companies. The topic is a timely one, since high bonuses were one of the causes of the financial crisis. The thesis primarily devotes its attention to the law contained in the Commercial Code. The amendments to the Act on Business on the Capital Market are also mentioned. The recommendations of the European Commission and Directive of the European Parliament and Council are then subjected to analysis. Basic issues are addressed in the introduction to the thesis. The governing body of a joint stock company is the Board of Directors and deciding on its remuneration falls within the competence of the General Meeting. Frequently members of the Board of Directors also hold concurrent office in the company as employees. The difference between claimable and non-claimable bonuses and fixed and variable bonuses is explained. A member of the Board of Directors is in principle entitled to at least the usual bonus for performing his or her office according to the average use of the mandate contract. If the parties so agree or the law so stipulates, performance of the office is not paid. The actual declaration of the...
|
guest ::
