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Strategic Analysis of an Enterprise
Jandová, Veronika ; Dvořák, Jiří (advisor) ; Myslík, Lubomír (referee)
This dissertation is focused on process of a strategic analysis of a company, including analysis of an internal and an external environment. Its aim is to work out the strategic analysis of Secar Bohemia, a.s., to evaluate company's current situation of its market and to indentify all factors which could affect its development in future. It is divided into two parts: a theoretical part which contains theoretical basis (PEST analysis, 4C analysis, Porter's model, Checkup of the internal resources) and a practical part which apply that theoretical knowledge in Secar Bohemia,a.s. The output of the dissertation is to suggest the strategy and recommendations for futher development of that company.
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Strategic Analysis of an Enterprise
Šímová, Radka ; Dvořák, Jiří (advisor) ; Ezrová, Hana (referee)
Theoretical part of the graduation thesis focuses on describing strategy of a company and methods used in the external and internal analysis of the company, such as PEST analysis, analysis 4C, SWOT analysis, Porter's analysis. The main goal of the practical part of the thesis is to describe concrete company and analyze it's internal and external surrounding. At he end of the thesis there are written recommendations for company and strategy.
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Strategic Analysis of an Enterprise
Knapová, Jitka ; Kovář, František (advisor) ; Březina, Tomáš (referee)
Aim of this thesis was to develop a strategic analysis of the selected firm. The whole thesis is divided into two main parts: the theoretical part and the practical. The theoretical part deals with the characteristics of the basic concepts of strategic management, strategy, vision, external and internal analysis and SWOT analysis. The theoretical foundations are applied in the practical part to the selected firm. In conclusion is given advice.
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Socio-economic analysis and development potential of city Týnec Sázavou
Trampotová, Tereza ; Říhová, Gabriela (advisor) ; Krejčová, Nikola (referee)
For this work I chose the theme of Socio-economic analysis and development potential of city Týnec nad Sázavou. This thesis aims to develop in-depth analysis of the city Týnec nad Sázavou which use of questionnaire and the method of SWOT analysis. These results are summarize to own recommendations and outline a possible future city development. Socio-economic analysis of city Týnec nad Sázavou deals with the history, population, transport and technical infrastructure of the city. Evaluates the status of quality of life in the city and tourism, which is an indispensable part of the city. Questionnaire survey provides an assessment of quality of life in the city by local citizens, who have their opinions and needs.SWOT analysis summarizes the socio-economic analysis and questionnaire to survey the strengths and weaknesses and possible opportunities and threats for the development of the city. Own recommendation is the subjective opinion, which outlines the direction of city development and points to the limits and barriers to this development.
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Conditions for tourism development in Malta
Lorencová, Pavla ; Netková, Jarmila (advisor) ; Mlejnková, Lena (referee)
The aim of this paper is to provide a comprehensive overview of information about the destination of Malta in terms of tourism. The first part deals with a general description of the country: geography, population structure, political structure, etc. Subsequently, it focuses on tourism: the conditions for its development in the breakdown of stimulation, positioning and implementation, current status and performance of tourism in Malta, governance and funding from state funds and also from funds of the European Union. I examine mutual relations in the field of tourism between Malta and the Czech Republic: Czech travel agencies organizing tours to Malta and vice versa Maltese tour operators who have in their offer tours to the Czech Republic. All obtained information is finally used within the compilation of the SWOT analysis and assessment of assumptions and challenges for further tourism development in Malta.
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Strategic Analysis of the Business Media CZ, s.r.o.
Töpperová, Alice ; Sedláčková, Helena (advisor)
The aim of this thesis is a strategic analysis of Business Media CZ s.r.o. The analysis reveals the strengths and weaknesses of the company and the opportunities and threats arising from the surroundings of the company. Based on the strategic analysis are identified competitive advantage and proposed strategic recommendations
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