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Doing business while studying
Kopecká, Adéla ; Kašparová, Eva (advisor) ; Novák, Pavel (referee)
This thesis is written about factors, which leads people doing business while studiing. It is more actual then ever and it is more and more popular between people. This thesis tries to find out which factors are important, that student starts his/her own business. This thesis is devided to two parts. the first one is teoretical and second one is practical. Teoretical part is about business and motivation. The aim of second part is to identifie and examine factors of motivation doing business, analysis of current situation in Czech republic and analysis of business support also in Czech republic and abroad.
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Assessing the state of Business Intelligence and proposals for its improvement
Švec, Richard ; Přibil, Jiří (advisor) ; Zelená, Veronika (referee)
This thesis analyzes the situation in the area of Business Intelligence at O2 Czech Republic. It focuses on identifying key issues and finding solutions to the overall improvement of the service within the company. It can be a guide for managers on how to proceed in the analysis of the BI environment, finding opportunities for improving organization setup and technical aspects, especially in the data warehouse solution. Here one can also find recommendations on how to proceed with the definition of development methodologies and how to effectively set the tools and processes associated with the development of the data warehouse. This approach results in an efficient, clearly documented and sustainable development concept of the data warehouse in a large company.
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The consumer loans analysis using statistical methods
Božíková, Barbora ; Löster, Tomáš (advisor) ; Šimpach, Ondřej (referee)
Consumer loans are part of loan products provided by bank institutions. This diploma thesis is focused on possibility of identifying risk clients with the consumer loans, using available data set. In the first part of the work was briefly mentioned the credit process and also theoretical basis of statistic methods used in empirical part of the work. In the second part were investigated dependencies, and was described the clients structure. Then the discriminant analysis was applied, with the aim to identify the sorting criteria, which could recognize the risk and unproblematic clients. Subsequently the results of the analysis were evaluated and described the identified connections.
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Lorca's "impossible" theater: El público (The Public)
Byronová, Lucie ; Vydrová, Hedvika (advisor) ; Sánchez Fernández, Juan Antonio (referee)
The bachelor thesis deals with the play by Federico García Lorca, The Public (El público). The author characterised the work, together with several other plays, as the "impossible theatre" because it was too unconventional to be represented on stage. The object of the thesis is to discover and analyse the aspects of The Public which are connected with its impossibility and subsequently to demonstrate its uniqueness and originality. The topics of love and theatre are essential in the play. However, in contrast to other Lorca's dramatic works, The Public deals with homosexual love which is socially inacceptable and thus produces an internal conflict in the majority of the protagonists. The problematics of the theatre is a subject of conflict too; the urge to renovate the dramatic scene encounters the fear of the possible negative reaction of the audience. The plot of the play thus develops on the personal and on the social level in the same time while the both levels meet in the central motifs of the play, such as the theatre beneath the sand and the open air theatre or the mask. The thesis attempts to interpret these motifs and subsequently to emphasise the richness of meanings in the play. Attention is paid also to the image of audience in the drama and to the manner in which Lorca applies the...
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Analysis of the marketing communication of the mortgage loans on the Czech media market in the 2010–2015 period
Gunina, Daria ; Kincl, Tomáš (advisor) ; Dvořák, Jiří (referee)
This Master's thesis is primarily focused on the analysis of mass media communication on the market of mortgage loans in the period between 2010 and 2015. In the theoretical part research was done summarising existing knowledge about the development of the Czech mortgage market and mass media market in the mentioned period. In the second part focus is shifted to the methodology of the research, in particular to the data-mining method CRISP-DM. Described here are tools of descriptive statistics, that were used in the research, and also methods of regress, correlation and cluster analysis are explained. The empirical part of the thesis looks into the trends in mass media communication of mortgage loans, trying to expose relevant influences and identify reciprocal connections between mass media communication of the mortgage lenders, their financial strength and their duration of existence. In the conclusion the results of the analysis are summarised and recommendations are drawn for their implementation in practice.
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BTL marketing communication and its importance for brand building
Bindzarová, Lucie ; Machek, Martin (advisor) ; Kolouchová, Daniela (referee)
The topic of the thesis deals with BTL marketing communication and its importance for brand building. The aim is to analyze tools of BTL marketing communication on the Czech market and identify the most effective tools that can be used to build brand in the FMCG environment. The thesis should provide more details about below the line communication and its increase use market positioning. Also identify appropriate tool for building brand image, quality and raising customer awareness. Research, expert interviews and case studies were used to prove the objective of this thesis.
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Internal and external factors influencing the cost of equity capital
Mokhova, Natalia ; Kožená, Marcela (referee) ; Živělová, Iva (referee) ; Lace, Natalja (referee) ; Zinecker, Marek (advisor)
Náklady vlastního kapitálu, jež jsou ovlivňovány řadou interních a externích činitelů, významným faktorem ovlivňujícím rozhodovací procesy v podnikové sféře. Cílem této disertační práce je na základě primárních a sekundárních dat formulovat původní metodiku řízení nákladů vlastního kapitálu. Zdrojem sekundárních dat je rozsáhlá literární rešerše zahrnující zahraniční a tuzemské vědecké studie a databáze. Primární data, na základě nichž byl zkoumán vztah mezi teoretickými přístupy řízení nákladů vlastního kapitálu a podnikovou praxí, byla získána formou dotazníkového šetření od finančních manažerů působících v podnicích se sídlem na území ČR. Data byla zpracována s využitím statistických metod. Výsledky disertační práce přispívají k hlubšímu porozumění vztahu mezi náklady vlastního kapitálu a jejich determinantů a odhalují rozdíly mezi teorií a manažerskou praxí. Navrhovaná metodika řízení nákladů vlastního kapitálu je určená k použití v podnikové praxi a lze předpokládat její další rozvíjení v rámci navazujících výzkumných aktivit.
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Talent as an important component of dramatic expression and the possibilities for its cultivation
Havlínek, Tomáš ; SCHEJBAL, Milan (advisor) ; PAVELKA, Tomáš (referee)
This thesis deals with the theme of actor´s talent and outlines the possibilities for its cultivation, which is perceived by author as the key basis for artistic progress and professional growth. The theme of talent is first subdued to theoretical analysis through defining coherent terms and their interaction. The core of the thesis is survey the theme with eyes of young actor, the theme of talent is shown on the specific examples in connection in the acting profession and its specifics. Ways leading to the identification and cultivation of talent are described with help of specific examples from the career of the author, starting with first stage experience via his studies at the Academy of Performing Arts up to professional practice experience. The further target of the thesis is to concentrate on the assessment and evaluation of actor´s talent while attempting even a significant self-reflection.
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The Register of Population Act No 133/2000 statute book, focussing on permanent residency and issues connected with so-called official addresss in the course of administering civil services and civil proceesings
Cibulková, Pavlína ; Kadlecová, Eva (advisor) ; Pavla, Pavla (referee)
The diploma thesis The Civil Registration under the Act 133/2000 Coll., focusing on the place of residence and the issue of official addresses in the exercise of state administration and civil proceedings is dealing with the population register since the origin of the right of domicile till the current legislative framework.
In the first part the terms are defined in theoretical level relating to the administrative procedure, records of citizens and legal framework of examined issues.
In the practical part there is the analysis of undertaken questionnaire surveys. Respondents were people with an official address and a questionnaire survey examined the experiences of citizens with address of permanent residence at the headquarters of the registration office.
Another method of exploring the issue were structured interviews. Interviewees were persons with an official address, clerks of municipal office and clerks of the court mailroom.
Through evaluating the data obtained various aspects of the institute of official address have been explained. Their effect has been assessed not only to people who are registered on an official address, but also to other citizens and public administration.
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Online Marketing Strategy
Laušmanová, Dagmar ; Pilař, Ladislav (advisor) ; Zuzana, Zuzana (referee)
Basic and the most important terms closely connected with marketing strategy on the Internet are descibed in this diploma thesis. The practical part contains processed SWOT, market, competition and customer analysis. Online marketing strategy which should increase awareness of the brand of a particular company, test each form of promotion and in case of success to gain new orders is created on the basis of the evaluation of the environment and prospects of the company. A practical goal is removing weaknesses of the company found by means of SWOT analysis. At the same time the theme of this thesis can meet a practical usage fot the readers who search up-to-date knowledge for marketing of their companies in the same or similar business branch.
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