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German and Czech in language policy conflict. A comparative analysis of discourse on the Badeni language decree of 1897
Syrovátková, Adéla ; Vachková, Marie (advisor) ; Povejšil, Jaromír (referee) ; Heinemann, Margot (referee)
This dissertation employs the principles of linguistic discourse analysis. Discourse as a social praxis is examined in an historical context. The thesis falls in the domain of external language evolution and is based particularly on the erudition of historical sociolinguistics and pragmatics. The language behavior of Germans and Czechs is documented and comparatively analyzed against the backdrop of a governmental language policy decree which caused a political crisis in Bohemia in 1897. The research draws upon the persuasive political discourse in the daily press from both nationally-minded Germans and Czechs. The whole of the research is the examination of three specific types of content distilled thereof: autostereotypes, heterostereotypes, and perspectives on the "Bohemia issue". Catchwords contained therein are identified and assessed from a perspective of semasiological and onomaseological competition. Further examinations are conducted based upon argumentation strategies through which suggested topoi patterns are analyzed to elucidate their group specification and function, a key aspect of which is the semantic analysis of the values and norms of involved parties (the principles of New Rhetoric). The supporting matter is further subjected to analysis of the linguistic devices used in the expression...
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Cohesion and coherence in advertising texts
Přerostová, Barbora ; Hošnová, Eva (referee) ; Mareš, Petr (advisor)
The thesi s deals with cohesion and coherence in print advertising texts. The first part follows the concept of advertising as a specific type of todayr s discourse and its description. Second part is pointed to text, its cohesion and coherence and various approaches to them. It r s dedicated to their definitions. In detail it introduces tools ranging to coherence, such as context, theme, presupposition and inference, and also tools related to text cohesion (substitution, deixis and repetition). The separate chapter turns to general relations between text and picture lil advertising texts. Analytical part results from interpretation analysis of selected advertising campaigns. In particular it focuses on picture and text relations and relations between separate text parts.
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German and Czech in language policy conflict. A comparative analysis of discourse on the Badeni language decree of 1897
Syrovátková, Adéla ; Vachková, Marie (advisor) ; Povejšil, Jaromír (referee) ; Heinemann, Margot (referee)
This dissertation employs the principles of linguistic discourse analysis. Discourse as a social praxis is examined in an historical context. The thesis falls in the domain of external language evolution and is based particularly on the erudition of historical sociolinguistics and pragmatics. The language behavior of Germans and Czechs is documented and comparatively analyzed against the backdrop of a governmental language policy decree which caused a political crisis in Bohemia in 1897. The research draws upon the persuasive political discourse in the daily press from both nationally-minded Germans and Czechs. The whole of the research is the examination of three specific types of content distilled thereof: autostereotypes, heterostereotypes, and perspectives on the "Bohemia issue". Catchwords contained therein are identified and assessed from a perspective of semasiological and onomaseological competition. Further examinations are conducted based upon argumentation strategies through which suggested topoi patterns are analyzed to elucidate their group specification and function, a key aspect of which is the semantic analysis of the values and norms of involved parties (the principles of New Rhetoric). The supporting matter is further subjected to analysis of the linguistic devices used in the expression...
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Czech weelky ,,Literární noviny" under the lead of Petr Bílek in years 2010-2012
Papugová, Petra ; Köpplová, Barbara (advisor) ; Batistová, Anna (referee)
Literární noviny is a unique periodical with a long tradition on the Czech press market. Cultural and political magazine has been emited with several pauses since 1927 and its profile changed several times through various historical periods. The main aim of this diploma thesis is to follow and describe changes of the weekly Literární noviny under the lead of Petr Bílek in years 2010-2012. The diploma thesis will focus not only on a content change, but also thematic, editorial and visual change. The first chapter of the diploma thesis will briefly summarize history of the periodical from 1927 until 2009 and will mention necessary historical context. The second and third chapter will focus on the years 2010-2012. The second chapter of work will describe the profile of periodical, owner structure, profile of the readers, work will also focus on editorial and external staff and its change through time. It will also mention Czech personalities writing for the weekly. At the end of the second chapter, work will introduce editor-in-chief, Petr Bílek. Third chapter of diploma thesis is dedicated to content form of the periodical. It will describe periodical and non-periodical section of the weekly, main topics of the defined period, periodical and occasional supplements, visual form and online version of...
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Arnošt Hofbauer (1869-1944)
Novotná, Tereza ; Rakušanová, Marie (advisor) ; Pravdová, Anna (referee)
Arnošt Hofbauer (1869 - 1944) The theme of this Bachelor thesis comes from my interest in art from the year 1900. The most famous solitaires were many times spoken of recantly so I chose a less known artist, but not less interesting one who was concerned with the cultural events as the establishment of SVU Mánes, the journal Volné Směry and realisation of the exhibition of Auguste Rodin in Prague in 1902. In individual parts I focused on diferent forms of his work, from works for the journal Volné Směry and posters for the first exhibitions of SVU Mánes, over another poster works, painting works and works in architecture to smaller graphic works and drawings. In another part I wrote about his life and his correspondence. I tried to confront his works with another display of artists who lived in the same time in Czech and in Europe and who were of various generations. In this, I tried to get file his work according to the period context. This thesis does not attempt to compile his entire art production but tries to offer a point of view of his art production, whose most progessive work was around 1900.
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Clause of conscience and repurchase - protection of moral interests of French journalists
Pitrová, Veronika ; Osvaldová, Barbora (referee) ; Moravec, Václav (advisor)
In bachelor thesis the author dealt with the clause of conscience and the clause of repurchase, two specific tools which serve to protect the moral interests of French journalists. In her thesis, she offered the philosophical background while analyzing the text of French Labor law. Concerning the clauses, she showed the historical context, as well as the current application. Thanks to the interviews with French journalists, she could describe the advantages and disadvantages of the clauses as well as the owner"s attitude towards the clauses. Moreover she provided the personal motivations of journalists who had used one of the clauses. And to demonstrate how those tools are used in the practice, the author described two well-known cases of using the clause of conscience and the clause of repurchase.
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The anarchistic ideas according to FSA/FAS
Štec, Ondřej ; Charvát, Jan (advisor) ; Jeřábek, Martin (referee)
Bachelor thesis "The anarchist ideals according to FSA/FAS" talks about diferant approaches to anarchism in czech context. It summerises the origin of the anarchist idea and attend to the evolution of anarchist groups in czech lands from its constitution in the end of 19. century. The most important part of this thesis is dissertating about anarchist group "Federace sociálních anarchistů/ Federace anarchistických skupin" about its behaviour and view of society. This thesis defines what was the specificity of FSA/FAS in comparison with other czech anarchist groups. It marks the ideal's root which conduced to the foundation of FSA/FAS and publication activity of that. The end of thesis estimates being of FSA/FAS and its legacy.
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The carriers of the bishops in the 13th century
Rajterová, Petra ; Žemlička, Josef (referee) ; Doležalová, Eva (advisor)
This submitted paper is focused on career rises of Czech bishops in 13th century. It deals with three of them, serving in Diocese of Prague: Nicholas of Ujezd (bishop between1240-1258), John III. of Drazice (bishop between 1258-1278) and Tobias of Bechyne (bishop between 1278-1296). Considering wider social and political context, this paper tries to describe the possibilities of career life in the Roman Catholic Church. Author uses contemporary sources of information and published literature, newer but even older, applying comparative method and prosopography.
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Multiculturalism in England
Martinová, Michaela ; Balon, Jan (advisor) ; Volek, Martin (referee)
Bachelor thesis 'Multiculturalism in England' deals with the phenomenon, which has been a product of modern society since the second half of the nineteenth century. The politics of multiculturalism is linked to England because of the large waves of immigration after World War II. These waves affected England, primarily from the cultural point. Diverse cultural heritage had a strong impact on national identity. Therefore we can call England like a multicultural state. First I define the concept of multiculturalism. Historical context is based on texts by prominent sociologists dealing with immigration in England, such as Evans, R. Lowe and N. Lowe, with whom we learn about the arrival of immigrants to England and about the politics that accompanied with the arrival of immigrants. Then is introduced the current situation, which leads to a discussion of national identity. For text editing, I used the method of compiling the text, because it is pointed out that the situation in Great Britain multiculturalist approach. The summary paper is showing how the influx of immigrants settled England and how they were affected by the current state of social policy. Fact that other publications on the development of multiculturalism in England is available in Czech, and I drew from a very important sociological figures,...
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Applying of an information profession in the pharmaceutical group Zentiva
Rösslerová, Petra ; Vlasák, Rudolf (advisor) ; Němečková, Lenka (referee)
The aim of this bachelor thesis is to outline the organization and content of work of an information profession in the field of research and development pharmaceutical company Zentiva. The text goes from general aspects of the information profession to its specific applications in selected pharmaceutical company. In the introductory chapters information profession is presented in a broader context of information society, its growing information needs and capabilities of information services in various fields of human activities. The work focuses on application of information profession in the field of science and technology, with the view of describing pharmaceutical industry and its operation. Characteristics of the pharmaceutical company Zentiva with its specific information needs in research and development follow. The fifth key chapter describes the organization and resposibilities of information specialists, providing information services for research and development of Zentiva. The last chapter briefly describes competitive intelligence as a tool of competitive advantage on a market. Theoretical part of the bachelor thesis is based on the relevant scientific literature, concrete information have been consulted with responsible specialists of the company.
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