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Event Marketing – Effectivness of Adventure and Emotions in Company Marketing Mix
Kafková, Lada ; Coufalová, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the topic of event marketing and its effective utilization in the marketing communication mix of a company. It specifies the different types of events, the planning process and creation of an event marketing strategy. In the analytical part the current state of operation of event marketing in a business company is described. Optimal event marketing strategy in a business company is proposed within the solution suggestion focusing on attracting attention with the help of unusual experiences, strengthening existing business relations and establishing new business relationships.
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Private clinic Slavkov - building and technological project
Hartenberger, Lukáš ; Štěrba, Martin (referee) ; Vlčková, Jitka Laura (advisor)
The subject of my thesis is the construction and technological project of the new private clinics in Slavkov near Brno in South Moravia. The main goal of my work is a study of implementation of major technological stages of building. These technological steps will cover the main building. This study will be established timetable. Furthermore, the project will be processed construction site, the design of the main building machines and mechanisms, with the budget bill of quantities for the main building structure. Technological specification and control plan is prepared for the realization of construction scaffolding, flat roofs and implementation envelope. Re-entering the occupational health and safety plan for the aforementioned works.
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Technological project of the terrace apartment house
Baštová, Veronika ; Sedlák,, Petr (referee) ; Kovářová, Barbora (advisor)
The project deals with building technological study of the new building apartment house in Brno. Dimensions of the apartment building are 29.2 m x 57.2 m with shape of a rectangle. The apartment house is designed terraced in five floors as a brick structure of the ceramic blocks. Ceilings and construction in contact with the ground is reinforced concrete. In groundfloor are located garages, other floors are designed as residential. The project deals with technological processes of bottom building, time and financial demands of construction.
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Investment Construction in the Frame of the Regional Development
Zmrhalová, Adéla ; Jakubec, Josef (referee) ; Hrabincová, Dagmar (advisor)
The goal of the diploma thesis is to describe the issues of structural and regional policies of European Union in the Czech Republic and to create general knowledge about running of drawing financial resources from EU funds for a particular project from an applicant´s perspective. The theoretical part deals with the origins of European Union and formation of regional policy of EU. Afterwords it is focused on the formation of regional policy in the Czech Republic and the project cycle. In practical part the project cycle is applied on a particular project Enlargement of nursery schools in Jihlava – Nursery school Nad Plovárnou 5, Jihlava from setting the targets, applying for the grant and up to the realization of the project itself.
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Company Performance Measurement
Tydlačková, Lenka ; Mikula, Jozef (referee) ; Bartoš, Vojtěch (advisor)
This master’s thesis deals with analysis of the performance of the company Kraft Foods CR, s. r. o. The theoretical part explains the term performance and describes methods of the measuement. In the next part is outlined the profile of the company and company is evaluated by the EFQM Model, using which are identified weaknesses in the organization and discovered the hidden potentials of the company.
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Effective usage of telecommunication education environment
Buchta, Marek ; Polívka, Michal (referee) ; Škorpil, Vladislav (advisor)
The topic of this bachelor´s thesis was effective usage of telecommunication‘s educational interface. The main aim of my thesis was to teach software and hardware versions of telecommunication‘s educational environment TIMS from Emona Instruments company. Also the goal of this paper was to design effective usage of educational environment in laboratories in the subject called Access and transport nets. There was a selection of three exercises suitable for these laboratories. These exercises were designed and implemented. Each of these exercises contains extensive theoretical introduction to solve problems, exercise assignment, block diagrams for visual understanding and for insight into measurement and detailed instructions to measurements. After all exercises have been completed exemplary protocols were created. The first exercise carried out was PCM coding and encoding in which students would be introduced with pulse code modulation, its advantages and disadvantages in way of acquiring high-quality broadcast. Second exercise was to focus on the introduction of quadrature amplitude modulation and phase shift keying. Target of the last exercise is to introduce students with binary data transmission via voiceband and factors affecting this transmission.
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Management of Construction Projects
Solnický, Marek ; Horňák, Miloš (referee) ; Waldhans, Miloš (advisor)
The subject of the diploma thesis "Management of Construction Projects" is a description of the management process and its' application to a model case. The first part deals with the theoretical structure of project management, construction management and construction project delivery methods. The second part applies the theoretical knowledge to a concrete construction project. Primarily, the benefit analysis is performed for the chosen project delivery methods. Subsequently, the personal proposal for the management process is developed, which incorporates organizational, time, cost, quality and risk components of the project. Finally, the model construction project. is summarized and assessed.
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Current evaluation of technical conditions existing building
Kopečková, Hana ; Láník, Jaromír (referee) ; Schmid, Pavel (advisor)
This thesis deals about the methodology, implementation and evaluation of diagnostic work of units and structural elements of the residental building built on Gorkého street in Brno. The building is located in the premesis of the vicinity of The Faculty of Arts, where was the extensive reconstruction and also the final extension. The survey was conducted for this reason . The experimantal part of the thesis include a static assessment of the mansory wall.
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Construction technological project of elementary school Otevřená, Brno - Žebětín
Novák, Martin ; Liška, Pavel (referee) ; Novotný, Michal (advisor)
The constructive – technological project of elementary school in town district Brno – Žebětín, contains the technical report, the assessment of the wider transport relations, the time and financial plan of buildings, technological project of the site equipment, the main construction machines and mechanisms, the technological prescription for the underground construction, the inspection and test plan for the underground construction, the calculation of buildings for the objects, the safety report and the contract for work.
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