|
|
Marketing Strategy Proposal
Ermolina, Eva ; Milichovský, František (referee) ; Chalupský, Vladimír (advisor)
The master´s thesis deals with the marketing strategy proposal of travel agency SunTA. The theoretical part of the thesis provides an overview of the current concept of corporate strategic management, strategic marketing management, marketing strategy and service quality. The analytical part of the thesis focuses on performing the marketing situation analysis of SunTA and the questionnaire survey to evaluate its service quality. The proposal part of the thesis includes the marketing strategy proposal based on the results of the marketing situation analysis and the evaluation of service quality.
|
|
| |
|
| |
|
|
Multiplatform Access for Databases Applications
Hromádková, Pavla ; Jaša, Petr (referee) ; Kopecký, Jiří (advisor)
This thesis deals with possibilities of accessing database systems from different devices. It contains analysis, concept and description of the following information system implementation with draft model Model-View-Controller. Concept of the system is made in UML language. The PHP programming language and MySQL relational database server were used during the progression of the system. User interface was implemented by HTML and WML technologies. Final look of the application was achieved by using CSS web technology. Technical report describes multilayer architecture and its advantages in the creation of the information system. It deals with MVC draft model, which is useful in the cases, where´s the need of the separation of the application look, its communication with database and application logic. The work oncemore describes analysis, concept and implementation of multiplatform application for the Drak travel agency. Systém could be currently accessed by handy or web browser. The application is easily extensible for the use in another platform.
|
|
|
Stratégia rozvoja cestovnej kancelárie Freibus s.r.o. po pandémii Covid-19
Freivaldová, Mária
Freivaldová, M., Strategy of development of travel agency Freibus s.r.o. after the Covid-19 pandemic. Bachelor thesis. Brno: Mendel University in Brno, 2023. The subject of the bachelor thesis is an evaluation of a current situation of the travel agency Freibus s.r.o. because of the global Covid-19 pandemic and the subsequent formulation of strategic proposals that will lead to its development and increase of its awareness. In the literary research of the work are defined the basics of theoretical knowledge of tourism, strategic management, and analytical tools. At the same time, we pay attention to the definition of the specifics of the coronavirus in the literature search. The analytical part evaluates the external environment using the model PESTE and Porter's five forces model. The internal environment of the travel agency is analysed by an extended marketing mix of 8P, related to tourism and by carrying out a financial analysis. For the subsequent evaluation of the identified factors are used the EFE and IFE matrices from which the recommended suggestions follow. Specific suggestions are ultimately time-bounded and economically based.
|
|
|
Termination of travel contract due to force majeure
Juřinová, Sára ; Frinta, Ondřej (referee)
The subject of the thesis is the termination of travel contract due to unavoidable and extraordinary circumstances. The term of unavoidable and extraordinary circumstance is not legally defined in the Czech Civil Code. Therefore, the thesis analyses this concept in the light of the case law of several European countries and compares the term substantively with the liberation ground under art. 2913 par. 2 of the Civil Code. In the following sections, the thesis discusses the meaning of unavoidable and extraordinary circumstances for the right of the contracting parties to withdraw from the travel contract free of charge, defining the various conditions under which the right can be exercised. The thesis also covers the meaning of unavoidable and extraordinary circumstances for the subsequent impossibility of performance.
|
|
| |
|
| |
|
|
Importance and use of marketing activities in a selected company - travel agency Canaria Travel CZ s.r.o.
ZBOROŇOVÁ, Anežka
The topic of this bachelor thesis is the importance and use of marketing activities in a selected company - travel agency Canaria Travel. The work is divided into two parts. The aim of the theoretical part, based on studied literature, is to characterize the concept and basic terminology of marketing and marketing activities from various authors' perspectives. The practical part is devoted to the characteristics of the selected company and to the implemented marketing activities from the perspective of the marketing manager. The conclusion evaluates the current situation of the company and suggests possible solutions for a change.
|
|
|
Business Conditions and Risks in Some Services for Tourism
BURIANOVÁ, Denisa
Theme of present bachelor thesis are intermediary services of tourism. Tourism is significant economic factor and currently a dynamically developing industry. Among others positive effects of tourism is business development. Bachelor thesis focuses on conditions and risk of doing business in services of tour operators and travel agencies. The main aim of this work is assesment of the situation from the perspective of selected travel agency. Part of this work are analyzes evaluating macro environment, external and internal environment of the organization. The analyzes are based on secondary sources, which are mainly publicly available data of Eurostat and the Czech Statistical Office. Another source of information are primary data from questionnaire survey and controlled interview with the owner of the agency. On the basis of made analyzes are appreciated opportunities, conditions and risks of doing business in this sector. Thanks to research it is possible evaluate current situation of the company and propose measures that would lead to improvement.
|
guest ::
