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Human Capital and Investing into it in the Selected Company
Kosa, Kristina ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
In this graduate work studied problems of human capital and investing in it. Currently, the concept of human capital is widely used. From all enterprise resources, especially in human capital contains the greatest scope for increasing the efficiency of the functioning of modern enterprise. Human capital is becoming the object of investing together with technical equipment, buildings, technologies. The theoretical part describes the basic concepts of human capital, basic viewpoints on human capital theory. The goal of this graduate work is the comparison points of view on the human capital theory and forecasts of market development of human capital in the Czech Republic and the Russian Federation. In the practical part analyzed investing behavior of the Russian group of companies Master in human capital.
The task of the practical part is to find out how the company trying to develop its human capital.
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The Ballance of Payments of the Czech Republic
Hrdličková, Jana ; Urbánková, Erika (advisor) ; Jitka, Jitka (referee)
The subject of this diploma thesis is the issue of the balance of payments of the Czech republic. First, the theoretical part of thesis focuses on the explanation of the concept of the balance of payments, its main parts and the definition of the individual accounts of the balance of payments. In the thesis are also explained the principles of compiling the balance of payments according to the International Monetary Fund.
The analytical part of the thesis deals with the development of the balance of payments of the Czech republic in years 2006-2015. Monitors the development of individual accounts and indicators of external economic balance. The work also delas with the principles of the Visegrad group and the comparison of individual country based on economic indicators.
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Hydrological and soil erosion control importance of non-productive habitats in coal post-mining landscape restoration
Korol, Daniel ; Hendrychová, Markéta (advisor) ; Kovář, Martin (referee)
The present thesis deals with the issue of a literature review of surface mining in Most and its surroundings. It focuses on changes in the area due to surface mining, and describes their remedy in several ways. Emphasis is on water treatment and other affected constituents in nature. It also deals with describing a detailed definition of the area and non-productive habitat. The following section contains a methodology for field measurement - infiltration attempt made by a single-cylinder, during which found the average hydraulic conductivity of forests, meadows, successions and ruderals. The experiment was conducted at the lignite quarry dumps Czechoslovak army, Ležáky and Vršany.
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Healthy lifestyle of young population
Ženíšková, Petra ; Polišenský, Miroslav (advisor) ; Lenka, Lenka (referee)
Name of the thesis is Healthy lifestyle of young population. Teoretic part explains elementary concepts, which related with this topic, highlights the main principles of healthy lifestyle and describes risky behavior at adolescents. Attention is given to programs and projects which support sports and healthy food for adolescents. Besides legislation and financing examined institution is define institutional analysis from the Bronislaw Malinowski in last chapter of teoretic part.
Institucional analysis from the Bronislaw Malinowski is applied in practice in the empirical part of the thesis, concretely on Elementary school Město Touškov. From this analysis enables to determine whether the institution fulfils its public role regarding healthy lifestyle of its pupils and whether it has enough resources for this purpose. The values of the pupil´s BMI is used to determine whether the activities of the institution have an effect on the health condition of the pupils. Another step is describing the provision, which the school apllies for pupils of first class. After overal evaluation is recommendation for school and better healthy lifestyle of young population.
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Vývoj metody na stanovení steroidních látek ve vodách
PLAČKOVÁ, Lydie
The theoretical part of the Master´s thesis describes steroids, their features, and the methods for their determination in waters. In experimental part three steroid hormones, namely 1,4-androstadiene-3,17-dione (ADD), 1,4-androstadiene-3-one-17(beta)-ol (boldenone) and 17(beta)-estradiol were selected. The compounds were concentrated from water by LLE and SPE extraction and determined by gas chromatography coupled to mass spectrometry. Several experiments were conducted to assess the recovery of specific extraction for studied compound.
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PIV and LIF study of flow and thermal fields of twine plumes in water
Broučková, Zuzana ; Trávníček, Zdeněk
Flow and thermal fields of a pair of plane plumes in water are investigated using PIV and LIF experiments. The plumes are generated from thermal line sources (electrically heated cylinders, diameter D = 1.21 mm). Either continuous or pulsating heating were used with the same heating input power. For a continuous heating, low frequency oscillations were identified and the natural frequency was evaluated as 0.5 Hz. Pulsating heating was used at frequency of 0.25 Hz. The maximum time-mean velocity magnitude at the continuous and pulsating heating were commensurable, approximately 0.007 m/s. Temperature fields reasonably agree with these findings.
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Communicative Strategy of the Town Třebíč
Mrázková, Eliška ; Vochozková, Jacqueline (advisor) ; Khendriche Trhlínová, Zuzana (referee)
The subject of my final thesis is to emphasize the importance of communication and the usage of communicative tools in towns (by municipal authorities). The theoretical part is focused on the principles of communication and municipal marketing in relation to the public sector. The practical part is devoted to the evaluation of communicative strategies of the town Třebíč aimed at chosen age groups. The reason why I have chosen Třebíč for this analysis of communicative activities is its wide variety of communicative tools which the local municipal authorities use. In the conclusion there are suggestions for the future usage of communicative tools by the town (Třebíč municipal authorities).
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Output-Inflation Trade-off After a Quarter of a Century of Inflation Targeting
Kamarád, Martin ; Potužák, Pavel (advisor) ; Kadeřábková, Božena (referee)
This thesis estimates the treatment effect of inflation targeting adoption on inflation, inflation variability, output, and output variability for 25 explicit inflation targeting countries. I implement the propensity score matching methodology that takes into account the problems of non-experimental nature, such as selection bias or selection on observable, and allows me to effectively mimic properties of randomized experiment and compute unbiased treatment effect estimates. I introduce a variety of propensity score matching methods that were recently developed in the treatment effect literature, including Nearest Neighbor, Radius matching, Kernel matching, and Inverse Probability Weighting. The results indicate that both industrial and developing inflation targeting countries exhibit lower inflation levels and at the same time higher output growth than non-targeting countries. The estimates are however in most cases statistically insignificant. Moreover, it appears that both industrial and developing countries achieve combination of lower inflation variability and output variability compared to non-targeting countries. Nonetheless, majority of the estimates are again statistically insignificant. The results are to a small extent sensitive to the choice of propensity score matching method. Radius matching with tight calipers (r=0.005, r=0.001) tends to provide the most reliable estimates. Balancing properties of the models are reasonable and compared to the previous research the standardised biases are quantitatively better.
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Rozdíly mezi pohlavími jako reakce na prodejní pobídky
Solilyak, Maryna ; Král, Petr (advisor) ; Zlatić, Marija (referee)
Today, more and more similar products in one product line appear on store shelves, and buying decisions have become more complicated for the consumer. Despite this, producers have a clear vision that one of the most effective tools that can be used to distinguish their products is sales promotion. Nevertheless, every customer is unique, and the responses to sales promotion tools differ as well. The reason for sales promotion campaigns success depends on the depth of understanding of consumer behaviour. In order to create a successful communication campaign, marketers should be aware in the best ways of reaching the desired consumers. In this work we will take a look at the gender differences in consumer behaviour. In particular, we would like to see different responses toward men and women toward sales promotion campaigns.
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Strategy of internet shop to enter foreign market
Medoň, Gabriel ; Přibil, Jiří (advisor) ; Váchová, Lucie (referee)
The aim of this diploma thesis is to determine how shopping preferences and customer behavior across selected European markets differentiate in the concept of online stores, how to direct marketing appropriately for the individual markets, thus prepare a local startup e-shop for effective entry into foreign markets. The methods of analysis include basic questionnaire survey of individual markets, comparison and evaluation of own real data from conducted online advertising campaigns, or analysis of internal access statistics from individual e-shops. In conclusion overall results and analyzes of each market are presented, for each market a summary of lessons learned and suitable recommendations to potential effective input is made.
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