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A study of sustainable management of suburban recreational reservoir
Duras, Jan ; Syrovátka, Oldřich (advisor) ; Kučera, Tomáš (referee)
The aim of the study was to analyse possibilities of sustainable use of a recreational lake in the outskirts of the City Plzeň. Long term balance between economic, social and ecological aspects was emphasized. After the analyse was made it resulted that for sustainable economic functioning of the locality several measures should be carried out. The extent of the measures should be appropriate in order not to disturb sustainable maintenance of social and ecological aspects.
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Marketing communications & sustainable development: Conflict or synergy
Trojánek, Štěpán ; Mikeš, Jiří (advisor) ; Binar, Jan (referee)
The aim of this master's thesis is to find out whether there is a conflict between marketing communications and sustainability or if these can benefit from each other and how to apply this synergy in business reality. Firstly, overall impact of marketing communications on sustainable development is analyzed, mainly in terms of communications' content, and a potential role of marketing communications in achieving sustainable development is outlined. In the second part, sustainability is regarded as an opportunity for marketing incl. communications and sustainable marketing is introduced as a suitable reaction to this opportunity. A short analysis of current situation in Czech Republic follows. A great deal of the thesis is devoted to specific recommendations for businesses practicing sustainable marketing, be it on the product, brand or company level. These recommendations are then demonstrated on selected print advertisements. Finally, the thesis presents three ways in which marketing communications can help sustainable development, according to the author: (1) informing consumers about sustainable product and company choices, (2) normalizing sustainable behavior and usage of innovative products and (3) educating consumers.
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Social Situation Sustainability at the Economic Crisis Time
Pliška, Michal ; Bartošová, Jitka (advisor) ; Syrovátka, Oldřich (referee)
The objective of this bachelor's thesis is discover whether a social situation is sustainable at the economic crisis time and whether the system of social protection is fiscally sustainable. It is needed to analyse interference's rate of social situation of people by economic crisis, ability of the system of social protection modify it's impact and a trend in revenue and expenditures of the national budget at a relevant period of time.
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Safety and sustainable European´s Union energy policy
Sokolová, Barbora ; Vondrušková, Barbora (advisor) ; Horák, Jiří (referee)
The bachelor thesis focuses on the analysis of safety and sustainability of EU's energy policy. It analyses the development of the EU energy policy, main energetic determinants and important players on the field of world economy and it tries to show its influence on the current situation. The aim of the thesis is to point out whether the current energy policy is safe and sustainable and it tries to determine possible future development.
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Corporate Social Responsibility: The Future of Marketing Communications
Zidarova, Margarita ; Cook, Gina (advisor) ; Lisa, Aleš (referee)
The purpose of this study was to investigate Corporate Social Responsibility (CSR) as a contribution tool to the future practices of corporate marketing communications. Another aim was to discover the current practices of CSR within corporate marketing communications with a specific focus on corporate and stakeholder value creation gained through this merging of two disciplines. Finally, the possibility of creating future competitive advantages through the use of CSR in marketing communications was also examined. The author applied a qualitative interview questionnaire as well as a quantitative survey study as primary research methods conducted for the purpose of this thesis. The interview questionnaires focused on the internal stakeholders' point of view on CSR as a marketing tool, while the survey study examined customer and external stakeholders' interest in current practices and value of CSR. The primary research was complemented by a broad literature review on the subjects of corporate marketing communications and corporate social responsibility. The main results revealed by the literature reviews and empirical research showed that corporate social responsibility has gained increasing value amongst business practitioners and external stakeholders. It was found that CSR can be executed most efficiently though public relations, and thus it helps sustain a sound corporate identity, brand, image and reputation, resulting in stakeholder loyalty and corporate value. The key findings of the research proposed that the proper use of CSR within marketing communications, by developed mid- and large-size organizations, could result in future competitive advantages in the market place. The principal concluding remark of the author was to highlight the importance of corporate social responsibility practices in marketing communications, with respect to value creation. This thesis aims to create motivation for further empirical research and development.
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Ecological Application of Carbon Dioxide and Its Use in Sustainable Chemistry
Bušta, K. ; Wagner, Zdeněk
Carbon dioxide, which is mostly waste of chemical processes and of combustion processes, finds currently a wide scope of application as a versatile technical gas, as one of basic building blocks for synthesis in organic chemistry. A great many applications in the technical area contribute to the protection of the environment and human health. Zadejte text nebo adresu webu nebo přeložte dokument. Zrušit Poslech Překlad (česky > anglicky) These applications include the use of carbon dioxide as an extraction agent to obtain aromatic and medicinal substances from natural materials in the food and pharmaceutical industries.
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Socio-environmental characteristics of Králicko microregion
Vaishar, Antonín ; Cetkovský, Stanislav ; Martinát, Stanislav ; Nosková, Helena ; Tošovská, Eva ; Vajdová, Zdenka ; Woitsch, Jiří ; Zapletalová, Jana
The article is focused on relatively complex regional analyses of Králíky microregion. The analyses are focused on natural condition, location, historic evolution and on the present regional and environmental pocitics affecting the regional development. The results of public enquiry focused on perception of microregion are presented, too.
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Corporate Social Responsibility in Czech companies' practice
Košťáková, Pavla ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This thesis represents the complex view of the corporate social responsibility (CSR) concept and above all describes the practical use of CSR by the Czech companies. The first part contents the introduction to CSR and information concerning global and european initiatives related to CSR. The second chapter creates the fundamental part of this thesis and is focused on the situation in the Czech republic, awareness and attitude of Czech public and companies to CSR and first of all it includes the analysis of CSR practiced by Czech companies, which is based on the surveys carried out in the Czech republic in connection with this topic. The conclusions of the second chapter are consequently verified on the practical example of two companies. Here two very different companies are confronted - big company involving the foreign capital (part of foreign TNC) and small originally czech company.
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The change of goals in corporate governance of Canadian companies
Košťálová, Veronika ; Malý, Milan (advisor) ; Formánek, Peter (referee)
The purpose of my thesis "The change of goals in corporate governance of Canadian companies" is to find out CSR activities of chosen companies with emphasis on ecological and social activities. It examines the change of view on product manufacturing and thereby the influence on stakeholders. In the first part of thesis I focus on theoretical base of corporate governance and CSR. It zooms in the differences between two approaches -- focus on shareholders and focus on stakeholders. I analyze tools and methods of corporate governance and their influence on evaluation. In the second part I focus on analysis of real companies and application of theoretical knowledge from the first part of thesis. I analyze three Canadian companies, RioTinto Alcan -- mining company, MEC -- producer of outdoor equipment, RBC Bank -- Canadian bank. All companies are the best in their industries. Analysis of activities of three companies enables point to general CSR rules not only in Canadian environment. It is possible to demonstrate world trends of ecological and social projects and activities.
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Sustainability of energy system in EU
Rajchl, Petr ; Bič, Josef (advisor) ; Vondrušková, Barbora (referee)
The first chapter describes energy system in European Union and its energy security politics. Second chapter is about particular energy resources end their availability in future. Third chapter talks about sustainability and perspectives of energy resources and the politics of European Union in this field.
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