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Laterality and other factors affecting wages in PR agencies
Borovská, Radka ; Houdek, Petr (advisor) ; Brožová, Dagmar (referee)
Left-handed persons are expected to earn less as a penalty for their unstandard hand orientation. However, it was discovered, that the reality is opposite (Denny, O'Sullivan 2007). This thesis examines on a sample of employees of PR agencies in the Czech republic success of left-handed persons in work according to their wage, frequency of promotions and working position. There was no correlation with laterality observed. Another tested part is their alcohol consumption and frequency of their visits in pubs, which should positively influence their wages, if their consumption is moderate (Peters, Stringham 2006). However, it was discovered, that wages are influenced by sex, but not by laterality, even alcohol consumption does not influence wages. Smoking influence amount of wages in a negative way (Levine et al. 1997) and is more common between left-handed persons (Ernest Harburg, Anna Feldstein, James Papsdorf 1978). There is a relationship between laterality and smoking, but there is no effect of smoking on wages at all.
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Does level of aggressiveness in society influence number of road fatalities in country?
Cvrček, Jakub ; Houdek, Petr (advisor) ; Stejkoza, Josef (referee)
The thesis analyses the relationship between level of aggressiveness in society and number of road fatalities using data from the states of European union from 2004 to 2008. It describes socioeconomic determinants that explain violent behavior in countries and than focuses on individual rate of aggressiveness and rate of aggressiveness in society. Regression analysis is made by fixed effects method after that. The analysis confirms positive relationship between rate of aggressiveness in society (measured by homicide rate and number of housebreaking) and number of road fatalities. Others significant variables were evaluated GDP growth, tax ratio amount, unemployment rate, number of doctors, young people ratio, alcohol consumption, seat belt using and number of passenger-kilometers in country. The mechanism of their effect on road fatalities rate is discussed. Estimated results were used to formulation of recommendation for reduce number of road fatalities.
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The perception of tobacco and alcohol advertisement
Vondráková, Radka ; Koudelka, Jan (advisor) ; Vávra, Oldřich (referee)
The aim of my thesis is to find out what is the position of the Czech society to advertising, tobacco and alcoholic products and advertising of these products, if this position differs for men and for women and for university students. In order to achieve my goals, I used the analysis of secondary data from Market & Media & Lifestyle -- TGI, the analysis of primary data obtained from the internet questionnaire and comparison of results of both analyses. On this basis, I came to conclusion that despite university students have more negative relationship to smoking than respondents of MML-TGI and, conversely, more positive relationship to alcohol than respondents of the second research, more students than respondents MML-TGI think that tobacco and alcohol advertising should not be prohibited.
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Business Cycle and Traffic Fatalities
Hátle, Lukáš ; Houdek, Petr (advisor) ; Jaklín, Jiří (referee)
The paper tests the hypothesis regarding the assumed relation between economic cycle and mortality caused by road traffic accidents. The analysis has been done using fixed effect regression method on panel data collected in 20 EU member countries between years 1995-2008. The results (with a limited significance) may show that one percentage point decrease of the unemployment rate results in a one percentage increase in the road traffic mortality rate. The effect is caused by the increased traffic intensity as well as by changes in the drivers' behaviour that accompany the economic growth (e.g. higher consumption of alcoholic beverages). The results hint further that the strength of the relation differs for various age categories. The strongest relation between the economic cycle and the mortality was found for the young generation, 15-29 years of age. In this age group, one percentage point decrease in the unemployment rate means 1.77% increase in the road traffic mortality rate.
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Comparison of Alcohol Policies in Norway and Sweden
Genserová, Jitka ; Běláčková, Vendula (advisor) ; Chalupníček, Pavel (referee)
Alcohol policy in Scandinavia has a long tradition going back to the 16th century. This paper compares historical development of alcohol regulation in Norway and Sweden and describes recent changes in alcohol control policies that happened after the involvement of both countries in the European integration. The aim of this thesis is to determine, in which of the above mentioned countries alcohol policy is stricter and more effective. Measures regulating the physical availability of alcohol are compared, as well as the taxation of alcohol, which is the most important part of the alcohol policy. The impact of restrictive measures on alcohol consumption and alcohol-related harm is also discussed. Norway did not join the European Union and could keep quotas for traveler's import of alcohol. That's why Norway managed to avoid a significant increase in total alcohol consumption, which occurred in Sweden after the abolition of import quotas in 2004. For this reason Norwegian alcohol policy seems to be stricter and more effective than the Swedish one.
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Self-regulation in commercial communications oriented to alcoholic beverages in Europe
Sukopová, Jana ; Mikeš, Jiří (advisor) ; Postler, Milan (referee)
The master thesis named "Self-regulation in commercial communications oriented to alcoholic beverages in Europe" compares the approach of particular European countries to ethical self-regulation and its influence to consumers. The thesis is divided into two parts. The theoretical part focuses on explaining basic terms concerning to self-regulation and commercial communications. Significant part is given to the study of current situation in Europe and Czech Republic. The practical part contains the analysis of recent self-regulation activities in the company Plzeňský Prazdroj. This part provides the results of the marketing research, which determinates the current state of self-regulation and activities of the company Plzeňský Prazdroj in consumer's eyes.
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Analyses of the Spirits Market and Possible Implications for Marketing Strategy in Macedonia
Antovska, Stojna ; Lhotáková, Markéta (advisor) ; Cook, Gina (referee)
Although mostly associated with the harmful consequences of alcohol abuse over the public health, the industry of distilled spirits represents a very important and substantial part of the economy. Nowadays, the spirits industry does not only consist of alcoholic beverages; but it is part of many cultures, creates a certain image, and provides additional incomes for the economy in the form of taxes and excises, as well as job creation. The main aim for writing this paper on this topic was to analyze the Macedonian spirits market and to suggest a marketing strategy through making parallel comparisons between specifics in different spirits markets in the world and the spirits industry in Macedonia. Working in the spirits market industry requires careful execution of the company's strategies and policies, while respecting all the legislation procedures. That is why when entering the spirits market; a good and essential analysis is necessary.
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Determinant of origin of alcoholism and its effects on quality of an individual and his/her family members.
KRUMANOVÁ, Andrea
The bachelor thesis on ?Determinant of origin of alcoholism and its effects on quality of an individual and his/her family members? is divided into two parts. The theoretical section deals in general with alkohol dependence ? it includes a description of classification, typology, developmental stages and signs of alcoholism, biological, psychological, family and social factors of origin of the dependence, its effect, prevention, and the end of the charter deals with life quality. The practical section includes the objektive of the thesis and hypotheses thesis are defined, which begins the research described here. Then a chapter calleds ?Methods? comes, where the research process and means used for affirmation or disproof of specified goal and hypotheses are descroption. The next chapter ?Results? includes tables and charts with resultant values and their description. Information obtained from the reesarch are discussed there. The objectives of the thesis is - in research: I. to find the most frequent cause of alcoholism in a sample of 156 people addicted to alkohol, to describe them and confirm H1 hypothesis:? Cause of alcoholism are multifactorial and a dominating factor cannot be unambiguously specified?. And then in research II, to describe in a set consisting of 48 people (one exact half of them was those dependt on alkohol and the other one were their relatives) effect of alcoholism on quality of life of the person and his/her family members and to confirm or disprove H2 hypothesis: ? Alcoholism reduces quality of life of both the dependent person and his\her family members?. The third, final goal is to summarize facts and findings and suggest possible preventive solutions related to research results. Data in both researches were collected from selected patients using questionnaires and a quantitative method of asking. Our own questionnaire was used to investigate the first objective thesis and a standard SF-36 one on Health Related Qualiy of Life dealing with eight domains was used for verification of the other aim. It results from research I that determinants of alcoholism origin are multifacorial and a dominanting factor cannot be unambiguously found. More than a half of clients came for incomplete families, alcohol problems occurred in their families, they felt lack of love from their fathers, smaller percentage even from their mothers, they had no fixed rules in their education, low ? self confidence and no meaningful leisure time activities (interests), they suffered from stress in their job or were unemployed, more than half of them health disorders and unsatisfactory partnership, they felt alone etc. So the causes look like multifactorial and confirm H1 hypothesis. Research II results show that alcohol effect on the patients and their relatives unambiguously reduce quality of their lives, mostly in the field of emotions and social restriction of their roles, mental health and vitality. A decrease in their physical performance and overall health including pain perception also shows not negligible drop in comparison with the Oxford standard. Dependent responents´ relatives having relationship to a close person dependent to a great extent on alcohol felt emotional restriction on their roles and a drop in vitality where they did not reach even a half of the European standard score. So to achieve the third aim of the work and considering the above conclusions and results I suggest possible preventive measures at the level of the individual, family, school and society.
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