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Specification of tourism entrepreneurship in New Zealand
Čertíková, Romana ; Abrhám, Josef (advisor) ; Kalábová, Markéta (referee)
New Zealand is a well developed country, where it is easy to start a new business. Also it is a country with beautiful sceneries and a range of unique natural, social and sports attractions, which allure more and more tourists. The aim of this thesis is to specify entrepreneurial environment and development of tourism in New Zealand. The side goal of this thesis is to elaborate a case study on the company Tourism Holdings Limited, which is doing its business in New Zealand particularly in the field of tourism. One company, the travel agency Kiwi Experience, operated by Tourism Holdings Limited is afterwards chosen for a more detailed description and compared with its competition Stray bus. The SWOT analysis is then made on the grounds of this comparison. The inner attributes of the travel agency Kiwi Experience are drawn especially from the evaluated marketing mix of the company and outer attributes of the company mainly from the territorial characteristics of New Zealand and statistical data recording the development of tourism in New Zealand. New Zealand was determined by the World Bank as the country with the most suitable conditions for starting a business. One can start a business in New Zealand within one day. Also the economy of New Zealand is in progress. A growth in gross domestic product, decline of unemployment, appreciation of the New Zealand Dollar and stable development of inflation rate were noticed during the last few years. The trend of New Zealand tourism is also growing. The number of the tourist arrivals increases and the international tourism expenditures are approaching the value of dairy products exported from New Zealand. The company Tourism Holdings Limited has been operating on the New Zealand market for thirty two years and its economic activities are achieving the goal of maximization of its profit. The travel agency Kiwi Experience has many strengths among which especially belong good entrepreneurial results and specialization of the company on one particular segment of customers. In the future Kiwi Experience should focus on its negative reputation occurring in several reviews on the internet and make the itinerary and the route maps of their adventure buses clearer. The opportunity for this travel agency is the growth of demand in their products (services) and the development of tourist arrivals to New Zealand. The travel agency Kiwi Experience might be, for instance, harmed by strengthening of other competition or slowing down of the development of New Zealand economy. The analysis of entrepreneurship, tourism and also the progressive entrepreneurial results of New Zealand company Tourism Holdings Limited support the positive trends of entrepreneurship in tourism in New Zealand.
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New Zealand Business Environment
Tomková, Markéta ; Müllerová, Františka (advisor) ; Wright, Iva (referee)
The thesis examines business environment of New Zealand. The aim of the thesis is to conduct a situational analysis of the business environment through PESTLE analysis, which is necessary for successful market penetration and elimination of the related business risks. Another goal is to verify the hypothesis, that New Zealand business environment is perspective for Czech economic subjects. Possibilities of Czech subjects to be economically active on the local market will be analysed in the last chapter. The thesis should serve as a complex source of information for Czech businessmen, exporters and investors, who are or intend to be economically active in New Zealand.
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Trends in labor migration in New Zealand
Nedbalová, Adriana ; Klosová, Anna (advisor) ; Gullová, Soňa (referee)
One of the most popular schemes of temporary migration in New Zealand is Working Holiday, which extensively has increased in the number of participants over the last 10 years. There were almost 20,000 participants in 2004 and it increased to 50,000 participants in 2014. This study researches a role of Czech participants in this scheme and i.a. looks into their financial situation. Finding out their role is based on comparison of conditions, wages, time of stay and time of working with other participants of different nationalities. Czechs cover just 2 % out of all the participants of WH but on average they work and stay in New Zealand longer than others. After they return back home, thanks to their satisfaction, they spread their overseas experience. This supports the growth of interest in overseas travel and a quota of 1200 visas issued for one year seems to be insufficient.
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New Zealand as a tourist destination for a youth sector
Kumberová, Lenka ; Abrhám, Josef (advisor) ; Petrů, Zdenka (referee)
The main topic of my diploma thesis was a youth sector and its specific habits in tourism. The main objective was to evaluate the infrastructure and the specific forms of youth travel in New Zealand, followed by a product creation for the youth sector. In order to reach the main objective, the methods of analysis and comparative method were used; specifically the analysis of accommodation, transport, activities and comparison of findings in theoretical part of the thesis and practical part of the thesis. Furthermore, a potential for a development of specific forms of youth travel in New Zealand was analysed. The main findings was that New Zealand is highly recommended for the youth sector for its supply of accommodation, transport and activities for youth, as well as for its potential for a development of the specific forms of youth travel.
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New Zealand: economy and position in the international tourism market
Hrychová, Tereza ; Abrhám, Josef (advisor) ; Brůžková, Pavla (referee)
The diploma thesis deals with New Zealand's economy and position in the international tourism market. The aim of the thesis is to analyse macroeconomic indicators and evaluate position of New Zealand in the international tourism market along with assessment of competitiveness in both areas. Firstly, the thesis evaluates economic situation of New Zealand and its competitiveness. A comparative analysis of selected macroeconomic indicators with chosen countries from the region Asia and Pacific is also provided. Secondly, the thesis focuses on tourism in New Zealand, its characteristics, main destinations, attractions and the latest statistics along with the evaluation of competitiveness and position in the international tourism market. Finally, the thesis describes problematic areas and current policies of tourism in New Zealand, and mentions its possible future development. The findings are presented in SWOT analysis.
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The Multimedia Educational Programme for teaching regional geography of Australia and New Zealand for 2nd stage of PS
BROŽOVÁ, Kristýna
The diploma thesis deals with teaching regional geography of Australia and New Zealand on the second stage of Primary school. The main aim is to create the multimedia educational programme in the SMART notebook 11, the special programme for interactive board. The thesis also contains a methodological guide for teachers which was created with educational programme. This programme corresponds to the principles of the current educational documents (Framework Educational Programme for Elementary Education). The theoretical part deals with the didactic analysis of current educational textbooks and workbooks of geography which are designed for the second stage of Primary school and included the subject matter. There was made a research by a controlled discussion with geography teachers to get a notion of time allocation and volume in teaching regional geography of Australia and New Zealand.
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Australian and New Zealand Trade Policy Reaction to Asian Rise in the World Economy
Hrdinová, Pavlína ; Hnát, Pavel (advisor) ; Zapletal, Petr (referee)
The aim of my thesis is to select those Asian countries that underwent a dynamic economic increase in the period from 1970 till 2010, to characterize the Australian and New Zealand trade in the past decades, and to find how the Australian and New Zealand trade policy has reacted to the rise of the given Asian countries. The first chapter is titled Rise of Asia and its Impact on Trade in the Region. In this chapter, I focused to those Asian countries that underwent a dynamic economic increase in the period from 1970 till 2010, and to the basic Australian and New Zealand trade policy tendencies. The second chapter deals with regional Australian and New Zealand trade agreements.
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Agricultural policy of New Zealand in comparsion with EU Common Agricultural Policy
Hrubý, Ondřej ; Černá, Iveta (advisor) ; Čajka, Radek (referee)
Theses deals with agricultural policy of New Zealand in comparsion with the EU Common Agricultural Policy. Subject of examination is their impact on foreign trade in agricultural goods as well as impact on the farmers themselves. On the basis of the analysis of agricultural policies in New Zealand and the European Union is subsequently conducted an evaluation of both policies. The approaches in both territories are then comprehensively compared. In concclusion is outlined the possible future development.
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Australia and New Zealand: economic development and its impact on Asia-Pacific and European Union relations
Behunová, Jana ; Cihelková, Eva (advisor) ; Bič, Josef (referee)
The aim of this paper is to evaluate the economic development of Australia and New Zealand at the end of the 1980's and beginning of the 1990's and its impact on both countries' status in the Asia-Pacific region. This study consists of three chapters. The first chapter deals with the undergone microeconomic and macroeconomic reforms at the end of the 1980's and throughout the 1990's and discusses the economic situation before and after the changes. The second chapter analyses the history of and current relations between Australia, New Zealand and countries and regional groups in the Asia-Pacific region (China, Japan, South Korea, APEC, ASEAN and EAS). The chapter also pays close attention to areas that have the potential to strengthen relations and cooperation in the future. The third chapter analyses Australia's and New Zealand's relationship with the European Union and investigates possibilities of strengthening the European Union's position in the Asia-Pacific region via EU-Australia-New Zealand relations.
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New phenomena in the relations between the EU and Australia New Zealand at the beginning of the third millennium
Procházka, David ; Cihelková, Eva (advisor) ; Bič, Josef (referee)
The goal of the thesis "New phenomena in the relations between the EU and Australia New Zealand at the beginning of the third millennium" is to analyze mutual trade and economic relations in the context of new phenomena in regionalism, represented here mostly by bi-regionalism and trans-regionalism. The first part of the thesis characterizes economic positions of EU, Australia and New Zealand in the global economy and emphasizes their historical and societal ties. The second part of the thesis elaborates on the development of mutual relations between the EU Australia and EU New Zealand. In particular it sums up the process of deepening of their cooperation up to the current association of equal partners. This is illustrated by existing legal basis of the relations and the current trade exchange data. The focal point of the thesis is the possibility of further intensification of mutual cooperation, especially through conclusion of a preferential agreement that would remove remaining trade barriers between the EU and Australia New Zealand. In the context of the new phenomena in regionalism, any type of preferential agreement would have potential to foster their relationships as well as bring positive impact to process of multilateral liberalization. The issue of preferential agreement is therefore considered in the light of the steadily rising importance of the Asia-Pacific region. While Australia and New Zealand have concluded an agreement on a free trade zone with ASEAN, negotiations with the EU have been suspended. The thesis confirms one of its main hypothesis, marking their different approaches to agricultural policy as the main obstacle to concluding of a free trade agreement between the EU and Australia New Zealand. Based on the findings, the thesis concludes by outlining several scenarios of possible future development of mutual relations and their positive and negative aspects.
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