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Marketing communication of TŠ Astra Praha
Pastorková, Jana ; Zamazalová, Marcela (advisor) ; Toman, Miloš (referee)
The subject of my diploma thesis is the marketing communication of Astra Praha dancing school. The main purpose was to create the right communication mix in order to stabilize current situation and enable further development of the company. The main subject consists of various parts which are: mapping of theoretic basis focused on marketing of services, marketing analysis of Prague dancing schools' market, analysis of Astra Praha dancing school as well as analysis of elements of marketing mix being used by the company. The thesis is based as well on my personal experience as a tutor in Astra Praha dancing school (more then ten years). This was fundamental when proceeding detail analysis of customer behavior and process analysis in the school. I have also the opportunity to research in praxis of Astra Praha dancing school as well as other dancing schools across Czech Republic the theoretic basis. This contributed to even better understanding of strengths and weaknesses of Astra Praha dancing school and its position on the market. Astra Praha dancing school was not using any kind of electronic database at the time. Therefore it was necessary to gather all relevant data and build a new customer care / marketing database. Some other suggestions and ideas stated in my thesis were also discussed and implemented before the finalization of this work. I chose the marketing communication for a topic of this thesis because I think it is the weakest point of the company's strategy. Therefore it represents serious thread to its next development and success and I hope this work could provide some strategic recommendation. Nevertheless, the most important benefit of this work seems to be the instant change of Astra Praha director's perception of the marketing management and its link to the overall company's management.
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Financial Analysis - Barum Contitnental spol. s r.o.
Lych, Yana ; Kopkáně, Heřman (advisor) ; Tyll, Ladislav (referee)
The main objective of this work was to assess the financial health of Barum Continental spol. s r.o. Analysis was conducted for the period 2002 - 2007, with an emphasis on the last 3 years. Primarily were used elementary analysis methods, which work with the extensive and intensive indicators. Thesis monitors the development of key indicators, assesses whether the company effectively manage its working capital and cash flow, whether it achieves sufficient profitability, effectively controls the area of liquidity etc. Modern methods, which enable to predict future development, were used as well(Altmanova Z-score, index IN05 and EVA). To assess the overall prosperity of the company we should concern the analysis of macroeconomic situation, which the firm must adapt.
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Attitude of Modern People to Burial Rituals
RUDOLFOVÁ, Martina
There are many people who bury their close relatives without saying the last goodbye. In my work I tried to gather facts from history, humanities, sociology, psychology, theology and to relate them to the present situation in this sphere. i used my own experience and investigations from funeral parlours too.The objective of my work was to give resons and the current development of this, from historical point of view,unusual behaviour and to describe its consequences for both the society and human psyche.I also offered possibilities for the intervention of social worker
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System of emloyee benefits in the company SLUŽBY MĚSTA JIHLAVY s.r.o.
Oberreiterová, Martina ; Šikýř, Martin (advisor) ; Hodková, Hana (referee)
The objective of this thesis is to assess the current status of employee benefits in practice, and the trends emerging in this area. The thesis first focuses on the characteristics of employee benefits in general, with a view to their growing importance, characteristics of the advantages and drawbacks of a fixed versus flexible system of benefit introduction, including tax impacts from the point of view of both the employer and employee. The thesis further analyzes the situation in the area of employee benefits in the Czech Republic. The practical part of the thesis assesses an employee benefit system introduced in a purely Czech company, SLUŽBY MĚSTA JIHLAVY s.r.o., and compares developments experienced in the last few years. The level of employee satisfaction with the benefits and other options being offered by the company was also examined. The evaluation of the outcome of the analysis includes proposals for resolution of the shortcomings found in the process.
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Financial Supervision in Federal Republic of Germany
Veselá, Dominika ; Dvořák, Petr (advisor) ; Veselá, Jitka (referee)
This thesis deals with the organizational structure of financial supervision in Germany with a view to asses the recently completed institutional integration. First, the overview of theoretical models of financial supervisory agencies is submitted including advantages and disadvantages of such concepts. Being aware of the absence of a sole universal applicable solution of the institutional organization of financial supervision, the fundamental requirements are introduced, generally imposed on every financial regulation system in order to perform its tasks effectively. The emphasis of this paper rests upon presenting the German financial supervision in several terms. The main section surveys the evolution of supervision until the formation of BaFin -- Federal Financial Supervision Agency, the ample scope is devoted to legal issues, the inner organization of BaFin is described in detail and the particular attention is paid to funding. The reality of day-to-day supervisory activities is explored in the passage related to problems of financial supervision, where especially the complex question of mutual cooperation between BaFin and Bundesbank In the field of bank supervision comes to light. The supervision-costs analysis focused on the situation prior to integration and mistakenly assumed course after its implementation supplements the general view. Considering all proposed facts the conclusion offers a review of assumptions ensuring a proper supervisory structure.
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Conversion of formatting objects to ODF
Bodnár, Petr ; Kosek, Jiří (advisor) ; Pajas, Petr (referee)
This thesis deals with conversion of text documents from the format of so called formatting objects (XSL FO) to OpenDocument format (ODF). This conversion can be useful e. g. for distribution, printing or additional modification of a document in a text editor which supports ODF (e. g. OpenOffice). The thesis starts with description of both formats and it mentions basic elements that the formats offer for defining a text document. A comparison of both formats and description of possibilities of converting documents from XSL FO to ODF follows right after. The proved-by-practise and widely available XSLT transformation is chosen for the conversion implementation. It is illustrated on a sample application which enables to launch the conversion from an internet browser, from OpenOffice or from a command line.
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Corporate environment, business customs and cultural specifics of Greece
Fiačanová, Jana ; Zamykalová, Miroslava (advisor) ; Zerva, Georgia (referee)
This work provides basic informations about Greece. It features its economical situation of recent years, analyses present corporate environment and investment atmosphere. Part of this work features potential coorporate opportunities and targets czech entrepreneurs and czech market possibilities. Part which is dedicated to culture, analyses not only cultural habits but also theoretical solutions which are necessary for deeper understanding of national culture. This study highlights specifications of business meeting with greek partners. It also offers informations, recommendations and advices for successfull business meeting, which is above all based on my own experiences. Last but not least, this work also features experiences of czech exporters in dealing with Greeks, these are based on my own research.
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Hand-grip examination of neurological patients after stroke and traumatic brain injury
Sádlová, Tereza ; Rodová, Zuzana (advisor) ; Uhlířová, Jaromíra (referee)
This thesis deals with the handgrip examination of patients (after stroke and traumatic brain injury). The main objective of this bachelor's thesis is searching for tests, which in practice investigate handgrip and manipulation of objects. The next aim was to choose and test one of the found handgrip tests. This thesis is divided into two parts, theoretical and practical. The theoretical part presents the basic information about the stroke and traumatic brain injury. The thesis deals in more detail especially with the hand as a very important part of human body that enable people to handgrip and manipulate with objects. It also describes different types of grip, phase grip and offers a scale of tests for handgrip examination. Tests are divided according to score - time, point and different indication. The practical part presents the description of the testing neurological patients with Frenchay arm test that was chosen for practical testing. This test was performed on the sample of ten neurological patients of the Department of Neurology in Prague. From the obtained results of the practical assessments the conclusion has been drawn - results confirm the suitability of using this selected handgrip test for occupational therapist in Czech Republic. Key words: 1. stroke 2. traumatic brain injury 3....
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