|
|
Strategic Analysis of an Enterprise
Dudincová, Jana ; Kovář, František (advisor) ; Tučková, Zuzana (referee)
In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.
|
|
|
Business Plan
Svobodová, Martina ; Tyll, Ladislav (advisor) ; Krause, Josef (referee)
This thesis is focused on processing business plan new company called 3energy.cz. The theoretical part includes basic concepts relating to business, its legal form, then there is the business plan described in terms of structure, form and content. The practical section contains a description and analysis of specific enterprise with a particular focus on the competition, neighborhood of company and marketing. The following part is the financial plan of 3energy.cz based on the initial investment, the anticipated revenues and expenses of the company. Based on these data, the forecast financial statements is prepared on a time horizon of five years. This part ends with an analysis of risks that may arise during real business.
|
|
|
The proposal of the changes of the SME approach to the cooperation with partners on the market with the electronical components
Marvanová, Jana ; Hartman, Ladislav (advisor) ; Pokrupa, Marek (referee)
In this Master's Thesis I am solving two seemingly not related issues -- the title of the thesis is to propose the change of the SME approach to the cooperation with partners and the target of the thesis is to recommend to the company changes in business and management behaviour which will help to break through the tenders of the large size companies. To meet the target of the Master's Thesis there was analysed current situation of the particular enterprise which does not cooperate with large companies. There were used Five-Forces Model, PEST analyse and SWOT analyse to describe this enterprise. Based on the analyses' results there were discovered main deficiencies which are connected with the character and behaviour of the owners. The basic deficiencies are missing planning and undisciplined behaviour of the owners to their firm and missing Quality management certification. If the company eliminates them, it has better chance to be successful in the tenders of the large companies. Cooperation, partnership or another company connection, these are also the opportunities how to become the supplier of the big company. Czech SME trading with electronical components are not willing to cooperate with other companies. In this Master's Thesis I gave the reasons, why the companies should have positive approach to cooperation.
|
|
|
Analysis of the chosen company and suggestion of possible solutions
DĚKANOVSKÁ, Kamila
The aim of the work on the topic "Analysis of the selected company and suggestion of possible solutions" is to analyze the production, to be able to descibe the process of providing services. The marketing mix, through which the company seeks to achieve the objectives set out in the market. Porter's five forces model is for mapping the competitive environment and SWOT analysis is for a comprehensive description of the firm's position. Based on the results of analyzes and information gathered, there are suggested changes to improve the current situation.
|
|
|
Analysis the marketing environment of a company
BOČEK, Antonín
This bachelor studies analyses of marketing environment - internal and external. It consists of two parts. First part contains theoretical conceptions of thema. Second part is practical and develops analysis. End part contains suggestions for getting better market place position.
|
|
|
Analysis of import activities of a selected company
CHVÁTALOVÁ, Marcela
The thesis ``Analysis of import activities of a selected company{\crqq} has been developed in cooperation with the company TRW - DAS Dačice, which deals with the production of components for cars and trucks. The main goal of this paper was an analysis of imports conducted by the company TRW - DAS Dačice and a forecast of their future development. The analysis of imports for the given company was carried out for the period from 2005 to 2009, the company{\crq}s suppliers have been analyzed and all significant results have been shown by graphical visualization. The thesis deals with an analysis of the growing Asian competition in the supply market. This analysis was performed for the automotive industry in most developing countries in South and East Asia by means of the following concepts: STEP analysis, Porter's five forces analysis and SWOT analysis. On the basis of these three analyses an appropriate strategy for the company TRW - DAS Dačice was found.
|
|
|
The analyses of external and internal environment as a part of the business plan creation
PRŮCHOVÁ, Petra
The thesis deals with meaning analysis of a market environment as a part of preparation to establish a new company. An academic part goes into enterprise, business plan and its stucture, characterization of limited company and also analyses external and internal environment. Practical part of thesis goes into actual analysis of a market environment, which refers to established company. The business plan for EM WORKS Ltd is also created. This company provides electro installation services. The final part of thesis includes strengths, weaknesses, opportunities and threats of established company gained through SWOT analysis.
|
|
|
Investigation of market opportunities for selected company
KROTKÁ, Veronika
My Diploma Thesis is themed Investigation of market opportunities for a selected company, the Haberdashery in Vyšší Brod and their draft solution, including financial situation.The Diploma Thesis consists of two main parts: literature search and a practical part. The first step to understand the theme was a study of special literature written by the most prestigious Czech and foreign authors. Further step for a composition of the literature search was a preparation of the practical part that followed. First of all I analysed the textile industry segment.I consulted processing of the company characteristics with the owner of the company and her external auditor.An important step to meet the objective was an environmental analysis, within which I applied the below listed partial analyses:PEST analysis,Porter{\crq}s five forces,Internal Analysis of a company,SWOT analysis.To complete this thesis I carried out a questionnaire survey within the company customers that was applied for the first time during the Bachelor{\crq}s Thesis themed Effect of a microenvironment on satisfaction of customer needs and wishes in a selected company.In conclusion I made an assessment of the company existing situation, proposed solution and herewith met the objective of my Diploma Thesis.
|
|
| |
|
|
The analyse market opportunities of a given company
KRINESOVÁ, Michaela
The aim of this diploma thesis was to analyse market opportunities of a given company. To reach this aim, I made own evaluation of the macro environment using STEP analysis, using Porter{\crq}s model I analysed the micro environment, and for the company assessment financial analysis and marketing mix were used. I have made a summary of all my findings and created SWOT analysis, in which I identified strenghts and weaknesses of the company, as well as its opportunities and threats.
|
guest ::
