|
|
Logistics and production management in the selected company
ŠOPÍKOVÁ, Angelika
The main aim of this work is the area of logistics and production management in brewery in Ceske Budejovice. The logistics processes (storage, reverse logistics, transportation system, etc.) and their advantages and disadvatages in the selected company were analyzed. Critical points were determined and solutions were designed, comparison and evaluation were carried out with the original condition. The work is based on the theoretical foundations of the subject, collected data from its own research and observations of the analyzed processes.
|
|
| |
|
|
Marketing Strategies in Fashion Industry
Čmielová, Zuzana ; Král, Petr (advisor) ; Richter, Stanislav (referee)
The goal of this thesis is to define the fashion industry and identify the key developments that the segment has undertaken over the last two to three decades including the drivers behind these changes. Specifically, the thesis will provide insights into the financial indicators of the industry and review some of the most recent trends such as globalisation of supply chains and internationalisation of fashion retailers. The second section of the theoretical part will try to identify what are the characteristics of fast fashion customers and what influences motivate their shopping behaviour. Specifically, some of the academic concepts will be examined and put into the context of fast fashion -- these include fashion involvement and fashion consciousness, the influence of opinion leadership and the trend of social shopping. The latest part of the theoretical section will examine the contemporary marketing strategies in the fast fashion segment some of which has been spread over the whole fashion market. Amongst the most vital ones is the change in supply chain management strategies, the shortening of the fashion life cycle and its impact on the frequency of stock replenishment. In addition, the theoretical part will examine the rising power of the internet, its effect on online shopping and the overall transformation of media towards digital communication with the growing influence of fashion bloggers. The goal of the practical part of the thesis is to conduct extensive analysis of the fashion strategies of the two selected fast fashion retailers -- Zara and H&M. These were chosen on the basis of their global success and outstanding financial performance even in the period of economic downturn which makes their strategies unique and worth analysing. Each brand has a distinct approach to its marketing strategy and in many of the elements they are fundamentally different, yet both approaches has enabled the brands to achieve international success and build highly profitable businesses. To review the complexity of different aspects of their strategies, the 7p's framework will be used.
|
|
| |
|
|
Impact of international production network on the configuration of the worldwide procurement organization and performance
Sahin, Turan ; Veber, Jaromír (advisor) ; Pichanič, Mikuláš (referee) ; Tomek, Gustav (referee)
Increased trends towards globalisation, optimization of the value chain, outsourcing of activities and focus on core competentencies result in increased importance of procurement's role, in that it causes high attention from top management.The focus from top management is based on the change of the cost structure, i.e. lowering internal value chain and an increase of material and purchasing costs above 50 %. The core objectives of the worldwide procurement are internationalization, strategic focus and costs reduction. There are high expectations towards procurement. First, to generate procurement savings on a global scale, to identify the best procurement markets, finding the best supplier and to determine the world class price level. The study has been targeted to analyze the configuration of worldwide procurement organizations and the impact of international production network on procurement. Furthermore, to benchmark international sourcing activities on a global scale, resulting in identification of critical success factors for improving the procurement quality and effectiveness.
|
|
| |
|
|
Application of Logistics in a Wholesale Warehouse (Týn nad Vltavou)
STAŇKOVÁ, Lenka
The objective of this thesis was to analyze the activities of a company engaged in the storage and distribution of goods for ?Jednota? stores for a period of one calendar year, to identify potential weaknesses and to suggest measures for their removal. Theoretical knowledge from professional literature was applied in the actual part of the thesis. The analysis of inventory management was conducted with three selected items from the ?A? category for which economically favourable ordering quantity was calculated using the Camp formula; minimum safety stock of 90% and 95% was determined and the point of order was calculated too. These model calculations were then compared with the actual data for all three items: still table water ?Klasik? (2 litres), whole-meal wheat flour ?Klasik? and ?Tuzemák Jindřichohradecký? (0.5 litre).
|
|
|
Effective Information and Knowledge Sharing in Supply Chain
Dejl, Vlastimil ; Voráček, Jan (advisor) ; Kincl, Tomáš (referee)
The thesis - Effective Information and Knowledge Sharing in Supply Chain - is situated in the Fast Moving Consumer Goods segment, in the packaging design environment. In this environment the process of introducing new product to the market and it's optimization across the supply chain is analyzed. The situation on the market forces suppliers to continually lower costs and shorten production times. One way of how to resist to this pressure is an effective and efficient information and knowledge exchange between all participants of the process. The thesis is divided into two parts. The first one focuses on theoretical determination of basic terms and topics which are further discussed in the second -- practical -- part. In the second part the FMCG environment, sources of failures and inefficiencies are analyzed and optimization of the process of introducing new product to the market is proposed, all from the packaging design perspective.
|
|
|
Integrating CSR into the supply chain of Metrostav a.s.
Hadravová, Marcela ; Plášková, Alena (advisor) ; Nozar, Jaroslav (referee)
The Master 's thesis deals with the implementation of corporate social responsibility (CSR) in the supply chain. The theoretical part of this work demonstrates the importance of socially responsible behavior by the firm itself and its suppliers. It explains principles, development and benefits of this concept, as well as relevant standards and other approaches of national and international organizations. The practical part is focused on Metrostav a.s. The results of the analysis of the existing system of work with suppliers in comparison with the requirements of the standard SA 8000 revealed several recommendations for improving procedures to selection, evaluation, monitoring and management of suppliers in the investigated company. At the conclusion of the work designed system is verified in practice.
|
|
|
Analysis of packaging technologies for packaging soft drinks
NOVÁK, Martin
The main objective of this thesis is an analysis of packaging technologies for packaging of soft drinks from aspect of suitability of logistics operations, logistics costs, respecting the customer's needs and the impact on the environment. Secondary objective will be the formulation of the critical factors determining the current packaging technology in the beverage industry in order to be able to propose measures to ensure the optimization of producing and packaging soft drinks. Results of the thesis came to the fact, that it would be appropriate to create a completely new system of producing and packaging soft beverages. Beverage itself would be produced by postmix technology. The postmix device would be placed directly into the markets. The customers will have the possibility to choose to use their own bottle or bottle provided from the selling machine attached to the postmix device. This means that the bottle will be used more times and the final price of the product will decrease. The customer will pay only for beverage itself not for the bottle, which costs make more than 3 times more than own beverage. Using this technology is mainly suitable for newly incoming sellers, which do need to gain an market advantage and also decrease the starting costs.
|
guest ::
