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Analysis of costumer's satisfaction with a retail store
VYŽRALOVÁ, Zuzana
The aim of the bachelor´s work is to assess customer satisfaction of a retail shop unit with its shopping atmosphere and the whole purchase as well. This assessment is related to the recent building adjustments and alterations. Evaluation of customer satisfaction was based on a questionnaire survey. After finding deficiencies in the sales unit resulting, from the survey, was created draft measures.
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Analysis of costumer's satisfaction with a retail store
BRATHOVÁ, Jaroslava
As main target was to find the rate of customer{\crq}s satisfaction of chosen retail unit with purchasing atmosphere of unit and also the completely purchase. To propose the corrective actions for improvement. Any information obtained by asking and personal observation in store. Consequently, the data were processed and evaluated.
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Fashion merchandising and its practical application
Bechiňová, Markéta ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis is divided into two parts. The firts part deals with theoretical description of fashion merchandising, including specification of visual merchandising, sensoring merchandising and other aspects of shopping environment. The second part is dedicated to description of practical application of those principles in a selected shop of an international fashion retailer.
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The comparison of Charles Vögele and C&A sales units
Fukalová, Urszula ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
This bachelor's thesis compares shopping atmosphere in two sales units of the companies Charles Vögele and C&A. Theoretical part deals with retail strategy, and elements influencing the shopping atmosphere. Analytical part comprises introduction of both companies, evaluation of the elements influencing the shopping athmosphere and suggestions for improvement in each unit.
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Assessment of the shopping atmosphere of retail chains Globus and Tesco
Scheubová, Lucie ; Chylíková, Hana (advisor) ; Filipová, Vladimíra (referee)
This bachelor thesis handles the analysis and assessment of the shopping environment and shopping atmosphere of hypermarkets Globus and Tesco. For my thesis I chose stores in Prague 5 - Zličín. In the first part I am dealing with description of the particular inducements of the shopping atmosphere. I introduced characteristic, business activity and operations of these retail chains. The assessment is based on my subjective analysis and on questionnaire. It enabled me to find out objective opinions of customers and to asses the shopping atmosphere of these stores.
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The comparison of Tesco and Hypernova sales units
Deáková, Olga ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
My bachalor's thesis compares the shopping atmosphere in Tesco and Hypernova hypermarkets, evaluates its elements and mentions ways of its improvement. In the theoretical part I explain the elements of shopping atmosphere and describe their use. At the beginning of the analytical part I introduce companies Tesco and Royal Ahold then I describe my research in particular Tesco and Hypernova sales units. In the conclusion I evaluate the research and enclose improvement suggestions.
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Analysis of department store Kotva
Marvanová, Zuzana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The thesis contains basic informations about OD Kotva, its status on the market and of course its history. The main part deals with the description and evaluation of the shopping atmosphere of this department store. In the next chapters is the description of services and process layout.
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The assessment of merchandising of two chosen shopping units
Kleinová, Lucie ; Chylíková, Hana (advisor) ; Průša, Přemysl (referee)
This bachelor thesis is focused on merchandising strategy of shops Billa and Penny Market. The main benefit of this project is comprehensive picture of merchandising and creating a shopping atmosphere, which are effective instruments, how could shopping units compete for customer. In the first part of thesis, there are set up theoretical data about merchandising, which are further used in practical part. Overall assessment is made up by a comparative method, where individual criteria have assigned importance. The result is made of sum of weighted points, which the individual criteria gained. The thesis also contains suggestions how to improve present merchandising strategy of those shopping units.
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