Original title: Space management v TESCO STORES ČR, a.s.
Translated title: Space management in TESCO STORES ČR, a.s.
Authors: Kupková, Marcela ; Kalinová, Hana (advisor) ; Horká, Zuzana (referee)
Document type: Master’s theses
Year: 2009
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]
Cílem práce je analyzovat a zhodnotit space management ve vybrané společnosti a zjistit, jak vnímají zákazníci prostředí prodejen Tesco. The aim is to analyze and evaluate the space management in selected companies and see how customers perceive the environment Tesco stores.
Keywords: merchandising; shopping atmosphere; space management; store layout; dispoziční řešení; merchandising; nákupní atmosféra; space management

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/28754

Permalink: http://www.nusl.cz/ntk/nusl-72038


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses