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Product Marketing Strategy
Hořelková, Daniela ; Čech, Jakub (referee) ; Schüller, David (advisor)
This master thesis focuses on the proposal of marketing stratégy of product, which is gypsum based self leveling compound produced by Sika CZ, s.r.o. Based on theoretical knowledge analysis chosen strategy and current customers experiences. Designs the proposal of marketing startegy. Outcome of this thesis are relevant proposals for its improvement.
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Information System Assessment and Proposal for ICT Modification
Ludvik, Martin ; PhD, Martina Štrbová (referee) ; Koch, Miloš (advisor)
The diploma thesis focuses on the analysis of the current state of the company Ing. Jiří Povolný AUTOP from several levels. Based on the results of these analyzes, suggests a suitable solution to resolve the current state of the system. Suggested and recommended changes should simplify and speed up processes in the company, as well as ease communication with customers and raise employee awareness of the importance of the security of the information system.
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Analysis of Sports Complex by Selective Methods
Jelínek, Vojtěch ; Ovesný, Tomáš (referee) ; Hanušová, Helena (advisor)
This bachelor´s thesis deals with analysis of the sports complex U Hrocha, which will be completed in 2014. It contains theoretical bases, which are then implemented in the actual business reality through PESTLE analysis, Porter's analysis and SWOT analysis. Finally, the situation is evaluated and solutions are proposed to improve the current situation of the company.
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Analysis of the Selected Firm
Soukupová, Šárka ; Dobrovodská, Věra (referee) ; Hanušová, Helena (advisor)
This bachelor´s thesis deals with analysis of the small company ESTA, spol. s r.o. It contains theoretical bases, which are then implemented in the actual business reality through SLEPTE analysis, McKinsey 7S Framework, Porter's analysis and SWOT analysis. Finally, the situation is evaluated and solutions are proposed to improve the current situation of the company.
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Evaluation of the Financial Situation in the Firm and Proposals to its Improvement
Karasová, Petra ; Pantůček, Igor (referee) ; Žižlavský, Ondřej (advisor)
In my Bachelor‘s thesis I will evaluate the financial situation of the company Ekol spol. s.r.o. between the years 2005 and 2008. This evaluation will be done based on the financial reports according to Czech accounting standards. In the first part of this thesis I will evaluate the current situation of the company, in the second part I will describe solutions based on theoretical methods. Then I will do a financial analysis of the company, finally I will summarize individual analyses and highlight problematic areas and follow with suggested methods of resolution.
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Company Performance Measurement
Galanská, Zuzana ; Hanzel, Jaroslav (referee) ; Bartoš, Vojtěch (advisor)
This master`s thesis deals with the performance measurement of Stredoslovenská energetika, a.s. The first section explains what performance is and describes the theoretical basis, which relates with the methods of measurement and analysis of the company’s current state. In the following part there is the profile of the company with its current situation. The evaluation of the performance SSE, a.s. is measured by START PLUS model. This model identifies the strengths and the areas which need improvement and offers suggestions for improving the company’s performance.
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