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CSR activities of the chosen brand
Marečková, Barbora ; Plášková, Alena (advisor) ; Mihališinová, Varéria (referee)
The diploma thesis is focused on the CSR (Corporate Social Responsibility) activities and evaluates the CSV (Creating Shared Value) activities of the brand producing Slovak cheese and cheese specialties. The aim is to analyse and evaluate them properly, propose the right communication and future goals, that are in line with the current ones. The first part is centred on the description of CSR concept, its establishment, history in the world and in the Czech Republic. The concept of CSV is described next. This is followed by the trends in the communication of CSR on social media and other on-line media. The second part is mostly about the particular brand, its history and main attributes. Already existing activities are analysed, their communication is proposed together with the activities, that should supplement the contemporary ones in the future.
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Software products for team colaboration of University students
Dvořák, Jan ; Kunstová, Renáta (advisor) ; Chocholatý, Drahomír (referee)
The goal of this thesis is to acquaint the reader with the term groupware, present situation of products in the collaboration software area and compare chosen applications which can be used for team collaboration of university students. First, there are explained basic concepts related to the topic, then there are explained criteria used for the applications selection and then there are closely described applications chosen on the basis of these criteria. Then the applications are mutually compared by the written criteria, evaluated by the established methodology and at the end there is written recommendation for students to choose the appropriate application. This thesis and the final recommendation will serve as a guide for university students in choosing the appropriate application when working in team on a team project.
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Health and social risks of obesity and unhealthy life style in relation to preadolescents and adolescents self-concept
SCHUSTER, Jan
The intention of this dissertation is a special investigation of a new innovative approach to reduce the weight of pubescent and adolescent people with overweight and fatness by creating positive changes in self-control and self-respect using an interventional active programme. The goal is to determine a method to reduce the overweight and describe the correlations of psychic conditions and social risks of the overweight and fatness of pubescent and adolescent people. The basis of the programme is several techniques of yoga and yoga configuration. The investigation observed 224 participants and the interventional programme was undertaken by 133 participant of the age of pubescence and adolescence. The programme was applied for twelve weeks. After finishing the interventional active programme, the body weight and BMI were reduced and positive significant changes were reached in shortage of hypodermic fat and decrease in depressive states and anxiety of the participants of the programme. Generally, the anthropometric measurements were implemented in case of 1136 participants. The established hypothesises have confirmed the right supposition of the effect of the interventional active programme. The ascertained data were processed statically and evaluated in collaboration with the Gartner{\crq}s Biomedical Laboratory of CTU Prague.
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Business Plan for Establishing a Hockey Academy
Bílý, David ; Drexler, Denis (referee) ; Luňáček, Jiří (advisor)
This thesis focuses on designing a business plan to create an Ice Hockey Organization that would primarily focus on a recruitment and further athletic development of young players. The Czech Ice Hockey Association's (CSLH) Ice Hockey Academy Project was considered as a baseline for this business plan, so all the necessary CSLH criteria would be met and maintained. The thesis consists of both a theoretical and a practical part, dealing with respective issues that relate to the establishment, management, and administration of the Organization and its partnership with schools, City Councils, and existing Ice Hockey organizations in the territory.
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(Czech) Photography in the design of book covers in the 1960´s
BOLKOVÁ, Petra
Petra Bolková will be examining in her thesis the evolution of photography used on book covers in the 1960s; the period marked with certain political and cultural liberation. This study will attempt describing systematically in what ways certain artists and writers collaborated and what the difficulties of these collaborations were. It will also be examined how the author of a book and the artist delegated to design the book cover; the initial advertisement for a book, were influencing each other. What is more, the extent to which the graphic art reflects the content of the written word will be studied. Book covers became a covert space for experimenting with or even establishing new trends in the 1960s. Books covers became a new, independent fine art discipline which, essentially, was censored or criticized only occasionally. The goal of this thesis will also be gradually finding the numerous common grounds between photography, book typography and the final design, as photography and photomontage were used on book covers more frequently then classic original illustrations. Last but not least, this thesis will be looking at what emphasis was put on the visual side and how it was conditioned culturally or politically ect.
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Preparedness of medical rescue service in South Bohemian coutry for solving emergency situacions
MAJSTR, Jiří
The frequency of emergency incidents and the expanding spectrum of all possible mass casualties require preventive and safety precautions and fast professional respond to their occurrence. Emergency prevailing medical complication requests from Medical Rescue Service providers a different attendance to intervention than is usually requested in their daily routine activities. Daily routines of Medical Rescue Service providers include medical treatments of one or two patients using urgent care medicine methods, which present a full medical treatment to a particular patient from the first contact to their handing over to other medical services providers. In emergencies with mass casualties? incidence, it is impossible to attend one particular patient at a time, but it is necessary to adjust priorities in medical attendance to patients in dispatch and as well to transfer all patients to other medical service provider facilities. Shall there be an emergency with mass casualties, there are few concomitant circumstances in their solving, and these are: lack of time for decision making and rescue works co-ordination, panic, delay in treatment and transport of patients to other medical facilities. Especially at the rescue work start of all integrated rescue system units, forces and equipments are insufficient, as for example lack of professional medical staff, rescuer and medical equipment including medicaments. The ration of rescue forces and medical equipment to a number of patients optimizes in following process, when a successful outcome is conditioned by the rescue work in the first thirty to sixty minutes. It is, thus, very important to paying attention to the organization and control of rescue works of all integrated rescue units right from the start. An intergrated rescue system is mentioned in theoretical part of the thesis. On the strenght of valid legislation, the provider of Medical Rescue Service is generally described, particularly focused on preparedness and solving of emergency incidents by the Medical Rescue Service of South Bohemia. Furthermore, the organisation trauma plan,the START asset classification of casualties with the follow-up method using identification and sorting cards (medical classification) are described. The theoretical part of thesis is closed up by an outlined exterior emergency plan of the nuclear power plant Temelin with focus on its trauma plan related to the Medical Rescue Service of South Bohemia activities solving emergency situation in the connection with an outflow of radioactive substance. The thesis was written on the ground of a qualitative research using the method of a semi-led interview of seven superintendant medical doctors of Medical Rescue Service from different areas in South Bohemia. The content of the research was an evaluation of possible development and potentional changes in preparing and also consequential activities of medical units at emergency situations with mass casulties. Research questionaire was focused on competence and funcion of medical dispatching centre, establishing work process of first paramedics attending at the place of an emergency situation, also co-operation of medical units with other units of an integrated rescue system and as well the tie-in system to other medical facilities. The aim of the research was establishing hypotheses in terms of Medical Rescue Service of South Bohemia preparadness to solution of emergency situations. Created hypotheses attached to a chapter ¨Discussion¨ may be verified, in the future, by a quantitative research. Other thesis aims are included in attachment part. It represents an interpretation of tactical and testing practise of Medical Rescue Service of South Bohemia from 2006 to 2012 and topics focused on emergency incidents and mapping incidence and solution of emergency incidents with mass casualties in South Bohemia region from 2003 to 2012.
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Physiotherapy after total hip joint replacement
ŠUHÁJKOVÁ, Pavla
Pain in a hip joint can dramatically affect the chance of having active life. The recent years have seen a significant progress in the results achieved while implanting artificial hip joints. This type of operation is simultaneously becoming increasingly more often especially when we take into consideration the increasing age of population. Implanting total hip joint replacement results in improving the quality of life, which can only be achieved through interdisciplinary collaboration of doctors, complex rehabilitation treatment, and positive approach of the subject alone. The aim of this bachelor?s thesis was to process case reports of patients after total hip joint replacements and to put together rehabilitation plans for these subjects. With the established objective in mind, the author summarizes outcomes dealing with the issues relating to total hip joint replacement, physiotherapy, occupational therapy, and spa treatment following such operation. The research part of the bachelor?s thesis was accomplished by qualitative research. Data were collected by observing, interviewing and analysing documents. The data were gathered by individual in-depth interview and using case reports, which included author?s own observations, a draft of rehabilitation plan and implementation of the therapy, and subsequent outcomes from the assessment of therapy. The research corpus comprised of two patients who underwent a planned total hip joint replacement because they had been suffering from advanced primary coxarthrosis. The research was carried out at an in-patient orthopaedic department of the Hospital Pelhřimov in March 2011, when the subjects were being hospitalised. Quality and appropriately managed rehabilitation allows quicker improvement in the patient?s health following the operation. It is used as a prevention of complications, it improves engagement of functional potential in the operated joint and it consolidates appropriate motion stereotypes. The outcomes of the research confirm that such pre-operational and post-operational rehabilitation carried out during the stay in hospital leads to a decrease or complete removal of pain, an increase in joint?s mobility and muscular power, getting used to walking on flat surfaces and up and down staircases, and the level of independency in everyday activities.
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Approach to the selection of solution for the support of collaboration and web content management of community server
Hlaváč, Ondřej ; Gála, Libor (advisor) ; Kunstová, Renáta (referee)
The ultimate goal of this thesis is to choose appropriate system, supporting collaboration and web content management, for use by specific community. Another partial goal is to find a method for accessing solutions, which would apply in case of other comparable communities. Foremost the community is analyzed, during which we determine its actors and primary processes. In the second part, enterprise content management is briefly described and overview of its areas is made. In the third part of this thesis, methodology of choosing suitable solution is selected and described. Specific functional requirements on the system are established and also other constraints are established. Special emphasis is made on functionality supporting collaboration. And in the fourth part, this methodology is applied and a suitable solution for the community is found.
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Konference COST Akce P19: Mnohoúrovňové modelování materiálů v polovině trvání (Sborník abstraktů)
Šob, Mojmír ; Zelený, Martin
Prof. Mojmír Šob was entrusted with organization of the Mid-Term Conference of the COST Action P19: Multiscale Modelling of Materials in Brno, June 25-28, 2008. The conference took place at the Institute of Physics of Materials of the Academy of Sciences of the Czech Republic in Brno and was attended by 62 participants from 19 countries (non-European countries were represented by India, USA and New Zealand), who presented 56 oral contributions (including 2 key-note lectures and 14 invited talks) and 7 posters. The conference surveyed the present state of this research field and promoted establishing new personal contacts and scientific collaborations.
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Pastoral and Evangelization Chances of the Petrov-Centre
Součková, Zlata ; Opatrný, Aleš (advisor) ; Eliáš, Vojtěch (referee)
ANGLICKÁ ANOTACE Evangelization and pastoral possibilities of the Petrov centre The text concerns the basic characteristic of evangelization and pastoral work in tourism according to the church documents. Then the theory is applied on activities and services of the church information centre called Information contact centre Petrov that was established by the Brno bishopric next to the Cathedral of Sts. Peter and Paul in Brno in August 2006. I present the concept and aim of the centre summarised in the project Petrov - the key to the living history, the realization of this project, the services and activities of the church information tourist centre and I have tried to evaluate a year experience and draw some prospects for the future. Key words: Tourism Church information centre Evangelization Pastoral work Culture
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