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Granada elites in 15th century
Ženka, Josef ; Gombár, Eduard (advisor) ; Veselý, Rudolf (referee)
Th e work deals with the inner history of the Nasrid emirate in the fi fteenth century, emphasizing the behaviour of the elite families and their relationship to the ruling power. According to the analysis of the contemporary sources the author determined the genealogy of the most prominent families. He subsequently concentrates on their mutual relationship, their action during the coup, and their ruling power in the course of the fi fteenth century. What emerge here as dominant elements are Muhammad IX.'s elites. As they participated in every single coup, they gained substantial power and to a large degree contributed to the decline of the emirate. Th e author pays attention to the growing power of the Granadan families' high representatives to the exclusion of the king's power, which resulted into the disintegration of the emirate. It's the attendant phenomenon on the events of the fi fteenth century. Th e work also deals with the fi nal confl ict among the elite families in the Granadan War, which was the culmination of the dynastic argument and entailed the decline of the emirate.
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Setting Up a Fictitious Company – In Comparison with the Real Setting Up of a Company
Kubíková, Martina ; Rotport, Miloslav (advisor) ; Hula, Lukáš (referee)
This work processes and systematically describes the latest knowledge in the field of setting up fictitious companies in the Czech Republic, characterizes their current status and future trends. The main objective of this work is the analysis of the current level and the comparison between setting up fictitious and real company in terms of general business and legal requirements, simplicity and delays and in terms of comparison of individual legal forms and types of business representation. The theoretical part of the work deals with the procedure of starting a real company in time-sequential steps. In the practical part of the work, except for explaining the procedure setting up a fictitious company, is the attention focused on the comparison of the two procedures. There are described the individual differences in detail, which in many respects results from formal dissimilarities of the participated subjects. For this purpose was done a survey conducted among teachers of the school subject the Fictitious Company. The main aim of this work is to provide teachers, teaching the subject, with a didactical and teaching aid that, apart from the information on setting up fictitious companies, provides a comparison with the setting up of a real company. Defining the differences between setting up fictitious and real companies is an important tool for understanding the nature and the meaning of fictitious companies and help to improve the quality of teaching.
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Modern Methods in Marketing
Jandová, Pavlína ; Hesková, Marie (advisor) ; Tomek, Ivan (referee)
Traditional marketing methods are losing their effectiveness and credibility. It has been worse and worse to communicate with customers, and marketers are therefore looking for new techniques and way how to appeal buyers. They turn to the use of modern marketing methods, which typical features are possibility of accurate targeting and low costs, and, also, the fact that they are still not considered being a classic promotion. In the theoretical part of the diploma thesis the alternative marketing forms are described; word-of-mouth, product placement, guerilla marketing, mobile marketing, event marketing and social marketing. Their main features, forms, pros and cons are analyzed, and a practical example is included. The analytic part of the work is dedicated to a company of Budějovický Budvar, n. p. and a launch of a new product Pardál to the Czech beer market at the beginning of 2007. This very important step in the history of the Budějovický Budvar brewery was preceded by a detailed company strategic marketing analysis. This resulted in a decision of an unusual and original new product development and brand launch based on event and buzz marketing principles. The opportunity to influence the final attributes of the new product was given to the very customers -- beer drinkers. They participated in a project called "My New Beer" where the final taste and name of the beer was determined, and they also cooperated at a launch communication campaign of the Pardál brand in the Czech Republic. Significant sales and marketing results were achieved, and the unoriginal product development process and its marketing have been discussed by marketing specialists and professional media since. The brand has entrenched in the Czech beer market and has strengthened its position.
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Analysis of annual training cycle disabled with dyskinetic form of Children's cerebral palsy class F32
Štýbr, René ; Jebavý, Radim (referee) ; Kaplan, Aleš (advisor)
Thesis title: Analysis of annual training cycle of athlete disabled with dyskinetic form ofChildren's cerebral palsy class F32. Objective of the thesis: The main objective of this Thesis was an analysis of annual training cycle 2006/2007 in throwing the discus and ball of an athlete disabled with dyskinetic form ofChildren's cerebral palsy class F32. Method: To fulfil the objective ofthe thesis I used bibliographic search of professional literature, Czech and foreign internet references and own observation of an intentionally chosen individua!. In this respect I worked with content analysis method, evaluated efficiency oftraining load, volume, intensity and character ofgeneral and selected special training indices and stress load. Static and graphical representation of collected data with subsequent evaluation was done with regard to the objective ofthe thesis. Outcomes: Based on collected and evaluated values of general and selected special training indices I came to the following conclusion: volume, intensity of training load, character of selected indices of special preparation, quality of sports training, its variety, professional guidance and quality background participate in the growth of sports peďormance. Sports peďormance grew upon decrease of strength values of particular training...
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Organization of competitions of champion's trait in fast typing
Vejvodová, Olga ; Šíma, Jan (advisor) ; Stejskalová, Helena (referee)
Title: Organization of competitions of champion's trait in fast typing Aim ofthe work: The aim is to project an organization of next championship in processing of information in Czech Republic with view for better financial ensurance. To analyse organizational even financial aspects ofworld championship in 2007 in Prague, which has took place yet. To sketch czech fast typing. In the end evaluate established pieces of knowledge and to sketch opportunities of next development. Methods: Results: Keywords: Descriptive analysis for prezentation of fast typing, for evaluating and prezentation of world championship in 2007 in Prague. SWOT analysis and case study using for project of organization of next championship in Czech Republic, for that time European championship. European championship, which can be organized in Prague in 2014, can be configurated and well financed. According to case study and planned budget, which more stili no contains potential sponsor's contributions, European championship can be reach a profit, similar to profit in championship in 2007. Lesser number of participants of European championship no keep from successful organization of action, it managed to eliminate costs. fast typing, civic association, world championship, organizing, financing, sponsorship, European championship 3
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Business and cultural specialties in business dealing with Indian partners
Beránková, Magdalena ; Gullová, Soňa (advisor) ; Laschoberová, Libuše (referee)
The first chapter is dedicated to basic characteristics of India. In the second chapter you can find business specialties. These include issues which in my opinion highly characterize business environment, more or less friendly for doing business. The core part of this thesis is cultural and social manners, values, norms which I compare, as per Hoefstede's theory, with the Czech Republic, etiquette and forms of dealing. My analysis of the business and cultural specialties during dealing with Indian partner are closed by the chapter in which I present information gathered from experienced participants of business dealing with Indian partners. This confirms or specifies my theoretical knowledge. Before the ending there is a characteristic of strong and weak aspects of the Indian business environment, mainly from the point of view of those who see India as another economic growing giant.
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Foreigners on Czech labor market
Votrubová, Klára ; Poláková, Olga (advisor) ; Lapáček, Michal (referee)
This work's intention is to capture the most important immigratory movements to the Czech Republic especially in relationship with participation of foreigners at Czech labor market. First it attends to phenomena of migration from common view in context with legislative set-up of chosen problems and with present state of migration politics in the Czech Republic. Last but not least it attends to history, trends and general reasons of migration. From this viewpoint it summarizes theoretical knowledge and other information relevant to immigration problems and it briefly characterizes significant causes of migration which are not directly related to labor market. Analytic part deals with possibilities of labor use of foreigners in the Czech Republic. It results from the analysis of present situation and from labor market's needs and it examines possibilities and conditions of foreigners who are labor market's part - it focuses at the most frequently immigrating national groups including detailed analysis of Vietnamese community. This work also characterizes possible future impact of present inflow of foreigners to Czech republic's labor market. The summary of diploma work synthesizes acquired findings, exposes the most severe problems and suggests selected possibilities of their solution.
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Jihlava International Documentary Film Festival’s Industry Programme and Its Benefits For a Producer
Šilarová, Hana ; ŠVECOVÁ, Marta (advisor) ; Tabakov, Diana (referee)
The present thesis explores the industry programme of the Jihlava International Documentary Film Festival, as well as the ways producers benefit from it. This festival has a long-term tradition organizing programmes for film professionals. The individual components of the programme are conceived, respectively, for participants of various professions, for instance festival directors or film directors, with its main section, Emerging Producers, aimed at starting European producers.
The first part of the present work describes the history of Jihlava IDFF and the individual sections of its industry programme, while the second part compares the festival to two other ones of similar size, namely CPH:DOX and Visions du Réel Nyon, whose conceptions differ to a significant extent from Jihlava’s. The last section of the thesis, drawing in part on online questionnaires administered to Emerging Producers participants and to the producers of films competing at the festivals in question between the years 2012 and 2016, examines the contribution industry programmes bring to producers.
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Film Industry and Audience Development
Pojarová, Karolína ; KOPECKÝ, Čestmír (advisor) ; Horák, Petr (referee)
A study with elements of research and culture theories dedicated to the theme of an involvement of film industry players in the audience development field. The work is aimed at film professionals predominantly and its goal is to present the potential of film literacy and its use for the industrial sector. Positive examples from the European audience development practice are mentioned in order to draw inspiration to the Czech environment. Last but not least, several ways of participation of Czech film producers and distributors in the audience development initiatives are proposed.
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