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Use of Social Media in Marketing Communication of Broker Trust, Inc.
Nemetzová, Gabriela ; Pech,, Václav (referee) ; Chlebovský, Vít (advisor)
This thesis described the issue of using social media as a part of marketing communication for selected company. The main object was to analyse the current situation and propose tools that can be used in marketing communication for upcoming years. The analysis of the current situation included the analysis of internal and external environment, assessment of the current situation of the company and its competitiveness. Based on these data and interviews with company management has been proposed plan for improving the use of social media for the company.
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The marketing strategy of Christrio, s. r. o.
Nguyen Van, Ngoc ; Vávra, Oldřich (advisor) ; Mareš, Jan (referee)
The bachelor's thesis presented analyses marketing strategy in the field of nail cosmetics on B2B market of the company Christrio, s. r. o. The main objective of the thesis is analysis of the current marketing strategy with the focus on B2B market, and sub-objective purpose is to propose melioration of existing marketing activities. The theoretical part describes marketing environment, marketing strategy and their tactical marketing tools. In the practical part the profile of the company Christrio, s. r. o., the analysis of company's marketing environment, its marketing strategy and the marketing mix sub-components are introduced.
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Petrof CRM system
Bukačová, Marie-Anna ; Kubálková, Markéta (advisor) ; Koliš, Karel (referee)
This Bachelor thesis deals with customer service management of company Petrof. The theoretical part engages in matters connected with CRM followed by clarifying what a customer means to the company and also what values of a customer there may be. Chapters with respect of the B2B market close the theoretical part of the thesis. In the first section of the practical part, the company Petrof is introduced and its position on the market. This is followed by analysis of acquired findings and based on these a SWOT analysis of the company. To conclude this matter, the thesis focuses on improvement suggestion in the customer service management field.
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Marketing strategy for pollutant detector in the development
Šesták, Zbyněk ; Král, Petr (advisor) ; Lhotáková, Markéta (referee)
The main objective of this thesis is to develop marketing strategy for pollutant detector in the development. The first part of the thesis focuses on the environmental issues, pollutant measuring technologies and on bioluminescence bacteria which are used in the detector. The detector is designed for companies which get in touch with selected dangerous elements (mercury, cadmium, lead, BTEX and PCBs) within their business activities. That is why the next part is about B2B specifics as companies are targeted customers. Various marketing theories are applied to set marketing strategy. It starts with situation analysis which involves PEST analysis, Porter's five forces analysis and SWOT analysis. Based on analyzed information and responses given in online questionnaire the perspective markets are identified, positioning set up, and product, price, distribution and communication policy specified.
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Marketingová doporučení pro hotel Cestovní kanceláře - SPORT s.r.o. s důrazem na produktovou a propagační politiku
Dřímal, Petr
The aim of the thesis is the proposal mainly product and promotional marketing recommendations for hotel Travel Agents -- SPORT s.r.o. Marketing goal CK -- SPORT is the increase in hotel occupancy by 10 %. The issue was supported by academic sources in the field of marketing, tourism marketing, information tech-nology, and marketing of industrial markets. Situational analysis was base on pub-licly available sources and internal sources CK -- SPORT. Analysis of the external environment was enriched by the results of a survey of the selected segment, the research took place in April 2014. The results show a good potential in focusing on interest on associations, unions and groups as an additional segment. The thesis provides recommendations in marketing planning for this segment, including an estimate of the costs incurred in the application of the proposed recommendations and the implementation and monitoring.
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Marketing Strategy of the chosen company
Sekeráková, Jana ; Zamazalová, Marcela (advisor) ; Štědroň, Bohumír (referee)
The aim of this master thesis was to provide management of XERTEC and its marketing department for possible improvements of the current marketing strategy. Optimal propose ideas starts with a planning phase of the strategic marketing process that is focused on understanding the business and its environment. It has helped the processing of the situational analysis. Macro-analysis was conducted by using the PEST analysis, micro environment was assessed by using Porter five forces model and for the mapping of the internal situation was used the background of the VRIO analysis. The results of these processes I have summarized in the SWOT analysis. After subsequent reminding the targets and key customer segments, I approached marketing strategy through marketing mix to describe the current situation in this area and suggest what could be improved. The most significant change should be focusing on pull strategy, instead of the current push one.
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Marketing strategy of IMOPRA s.r.o. company
Moštěk, Stanislav ; Halík, Jaroslav (advisor) ; Hýbl, Petr (referee)
The thesis analyses the marketing strategy of IMOPRA s.r.o. company which operates in the sphere of automotive industry. The theoretical part is formed by the first free chapters and is elaborated from the standpoint of strategic marketing and strategic management. The other chapters form the analytical part which contains general characteristics of IMOPRA s.r.o. company and it analyses its existing marketing strategy from the standpoint of its specific position on B2B market as a certificated manufacturer of air conditioning parts. The conclusion contains the evaluation of company existing marketing strategy and it recommends some partial potential improvements.
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Business-to-business marketing of the Champs company
Kasman, Tomáš ; Procházka, Jan (advisor) ; Rech, Miroslav (referee)
The work dissertates about the specifics of the business to business marketing with an application in the Champs company. The theoretical part is focused on the definition of main differences between marketing on the consumer market and on the business market. Extra attention is dedicated to the marketing mix. On the one side the practical part is trying to create an appropriate marketing conception for the possible collaboration between Champs company and mBank - retail banking BRE Bank SA in the sale of current accounts, saving accounts and credit cards and on the other side to analyze the marketing mix of the present partnership of the Champs company in the sale of Citibank`s credit cards.
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