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Vliv POS na prodeje: LEGO Nexo Knights kampaň 2016 v hračkářstvích
Kinštová, Veronika ; Král, Petr (advisor) ; Karlíček, Miroslav (referee)
In today's highly competitive and cluttered marketing environment it becomes increasingly harder for brands to differentiate themselves form others. This is especially pronounced in the retail space. Shopper marketing is a discipline that focuses on shoppers and their needs to create a unique shopping experience and thereby increase in-store communication effectiveness. Keeping in mind the challenges of marketing to children, LEGO aims to communicate to its shoppers as well as consumers through the platform of in-store its core values of creative play, fun and learning. The thesis discusses the effectiveness of LEGO shopper marketing, specifically the engagement elements it uses in various channels. The aim is to test and evaluate the impact of these materials on the target audience and sales as well as define the hierarchy of LEGO in-store communication materials. In the theoretical part shopper marketing concepts, shopper beaviour and marketing in the toy industry are discussed.
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Importance of esperanto for the emancipation of the visually impaired
Pekárková, Lucie ; Mužáková, Monika (advisor) ; Květoňová, Lea (referee)
The main objective of bachelor thesis is description of history of Esperanto movement among the visually impaired with intend to the Czech lands and also finding out what is the benefit of Esperanto for the visually impaired in the present. The work is divided into two parts. The first part describes the major historical development of care for the visually impaired and the importance of Esperanto in it. The first chapter describes the creation of Esperanto and its spread around the world. The next chapter provides insight into the cultural and educational situation of Czech blinds when the Esperanto coming and it describes their first contact with this language. The third chapter deals with Charles Emanuel Macan and its benefits for Czech and world Esperanto movement of blinds, his followers and influenced by the fact that this movement exists to the present. The second part describes the research conducted by questionnaire. It takes on task to collect information how the Czech and foreign blinds are using the possibilities of Esperanto and what has meaning for their lives. Keywords Esperanto, visually impaired, Karel Emanuel Macan, history of the Esperanto movement for blinds, blind education
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Minor place-names with the suffix -yně
Štěpán, Pavel
The paper commemorates the work of Jaromír Spal dealing with the suffix -yně in settlement names. The author of the present article analyses the use of this suffix in non-settlement names from the territory of Bohemia and confirms the conclusion of Spal’s that the original function of the suffix -yně was not possessive (in connection with anthroponyms), as the general opinion used to be, but this suffix was primarily used for the formation of non-settlement names from common-noun bases. The aim of the article is to point out the fact that the analysis of non-settlement names can often contribute to the interpretation of settlement names, which can be often modified and replacad by a more probable solution. The starting point for the analysis is formed by Spal’s interpretation of selected place names ending in -yně; parallels of these names among non-settlement names are found and commented on. Also some other non-settlement names derived from both noun and adjective bases are studied. The major conclusion (corresponding to Spal’s findings) is that the suffix -yně was not primarily used for the creation of deanthroponymic possessive names; this use was only analogical (this analogy was based on the contamination with the suffix -ina) and rather limited.
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Trusts and Open-ended investment companies
Houfek, Ivan ; Černá, Stanislava (advisor) ; Klimeš, František (referee) ; Liška, Petr (referee)
Univerzita Karlova v Praze Právnická fakulta Disertační práce Trusty a společnosti s variabilním kapitálem - abstrakt anglicky - školitel: Prof. JUDr. Stanislava Černá, CSc. doktorand: Mgr. Ivan Houfek ak. rok: 2011/2012 2 Abstract in English This work deals with issues of trusts and open ended investment companies with regard to the legislation of countries with common law legal system. Trusts are specific common law legal concepts which have no equivalent in legislation of countries with continental legal system. They are based on different features of ownership and on other specific legal concepts. Among these concepts for example belongs common law and equitable ownership or joint tenancy. Trusts have evolved from the medieval concept called "uses", therefore no legal definition of trusts is provided. Trust has no legal personality but neither is it just an obligation. Trust is used to be defined as "an equitable obligation, binding a person (who is called a trustee) to deal with property over which he has control (which is called the trust property) for the benefit of persons (who are called beneficiaries) of whom he himself may be one and any one of them whom may enforce the obligation". The work explores division of trusts according to different criteria - private and public (charitable) trusts;...
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From the sensual experience to the transcendental one in the selected works by: A. Gide and J.M.G. Le Clézio
Vrchovecká, Jana ; Jamek, Václav (advisor) ; Voldřichová - Beránková, Eva (referee)
Jana Vrchovecká: From the sensual experience to the transcendental one The tradition of sensualism or vitalism is rarely represented in the French literature. During the twentieth century several authors tried to revive this tendency. The first apologist was André Gide, whose work Les Nourritures terrestres (1893) was considered as a doctrine of the sensual attitude, and for its spiritual overlap it was even called The New evangel. The deification of the material aspect of the reality becomes the link with the last holder of the Nobel Literature Prize: Jean-Marie Gustave Le Clézio. In his early essay: L'Extase matérielle (1968) he also exalts the sensual experience as the base of the transcendental one. The first part of the work compares the authors' sensual attitude in the mentioned works by the analyse of the particular senses. The synchronic participation of all them should provoke the second state of consciousness whose first grade is the ecstasy and the most desired one is the prophetic mind. The second part analyses the factors that contribute to this double objective. The necessary condition is the anchoring in the present moment. Both the authors worship the cult of the Sun which substitutes the traditional notion of the God. However, the individual must also cut out the bonds that impede...
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Extraction Landscape Elements from Remote Sensing Data
Martinová, Olga ; Kalvoda, Petr (referee) ; Hanzl, Vlastimil (advisor)
In this thesis, an approach to automatically derive information about land cover from the remotely sensed data is presented. The data interpretation was done with classification process and performed in software eCognition Developer. The Object-based image analysis, which assignes the classes - for example land cover types, to clusters of pixels (=objects), was used. For the classification, products of two different data sources were combined - the orthophotos generated from aerial imagery and Normalized Digital surface model derived from LiDAR data. Five types of landscape elements were identified and classified.
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Flexible life insurance
Skořepová, Kateřina ; Bílková, Diana (advisor) ; Plísková, Michaela (referee)
Diploma thesis on Flexible life insurance should refer to life insurance products currently offered on the Czech financial market. People have a choice of several types of life insurance and for the layman it is difficult to make sense terms associated with insurance and also the names of individual insurance. The publication of which is drawn in this work, indicate what life insurance products exists, however, in practice, these products are often combined and modified. Thesis shows the products offered in the Czech Republic and focuses on the calculation of premium for the insured groups. Amount of premium is influenced by several parameters that insurers, before insurance contract must take into a consideration. Effect on insurance premiums is not only age and insurance period, but also if insured person is a smoker, if he does some sports or if his job belongs to the risky job. Calculations performed in thesis focus on finding correlation between the amount of insurance and individual factors. There were used methods of correlation and regression and analysis of variance. It was found that the impact on premium has age and insurance period, then health and class of risk. Currently factor sex has not and influence on premium.
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Muscle imbalance in students of physiotherapy
ČURDOVÁ, Aneta
The muscle imbalance is a phenomenon which was first described by professor Janda. Some muscles have a tendency to shorten themselves, others to loose strength. The consequence of these tendencies is a formation of imbalances which may negatively affect motion senses as well as a whole motion apparatus. Predisposing the formation of muscle dysbalance is predestined by the superiority of tonic or phase fibers in the individual muscle groups. The disruption of coordination between muscles can lead to a formation of problems with motoric apparat. Postural changes and functioning problems can be deepened with lowering of deep stabilization as well as with inappropriate ergonomics. The physiotherapist often deals with patient's muscle imbalances, but that doesn't mean he can avoid the formation of these imbalances in his own body. The physical requirement for this kind of job demands the right ergonomics of work which lowers the risks. The advantage of physiotherapist is in his theoretical and practical knowledge, which he can apply on his own body, balance the muscle groups in his body and thus eliminate the risk of formation of functional problems and painful conditions. The main goal of this work was to map the occurrence of muscle imbalances in the selected group of students of the physiotherapy. The second goal was to suggest some precautions that would help to avoid the functional problems caused by the muscle imbalances. The study was focused on students of the first year of the physiotherapy discipline on the South Bohemia University. There were 37 participants from whom there were 33 women and 4 men. Due to the specific focus on the muscle imbalances the only muscles that were examined were shortened muscles and weakened muscles in connection with the quality of involvement into the motion stereotypes and also hypermobility. Due to the fact that muscle imbalances and functional disorders are closely related to the quality of the stabilization system and breath there was also evaluated the breathing stereotype and the ability to activate the diaphragm. The occurrence of the painful areas in muscles was mapped by the palpation examination. The students were asked targeted questions in order to find out if any of them had regular problems with for example backache, knees and so on and if they had an accident or underwent a surgery of the motion system. The students were also asked about the sports activity, if they do these sports on regular basis and which kind of sports they do specifically. For a complete evaluation of the student's endurance they were marked with the BMI index, the WHR index and the Ruffier index. In almost all cases there were some sorts of imbalances. In the evaluation of the upper body imbalances (upper crossed syndrome to be exact) there were only 2 students who didn't have this dysbalance. On the contrary there were 10 students with all sorts of imbalances and thus the upper cross syndrome was proved. In the evaluation of the lower body imbalances (lower crossed syndrome) all students had some kind of dysbalance, but there were only three students with proven lower cross syndrome. From the evaluation of the breathing types and diaphragm tests was proven that only eight students can activate diaphragm and diaphragmatic breathing. Due to positive occurrence of some kind of muscle imbalances in every student's body it was recommended to accept some sort of precautions. But these precautions can't be used universally, because every combination of different imbalances requires individual approach. This work can be used by professionals as well as by students of physiotherapy. This work can also be extended by another research which would compare the results with, for example, the occurrence of imbalances in higher classes of physiotherapy or in another discipline.
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Interpretation of the C=O band of modified diamond nanoparticles by means of DFT theory
Jirásek, Vít ; Kozak, Halyna ; Remeš, Zdeněk ; Kromka, Alexander
Diamond nanoparticles (DNPs) are an interesting class of nanomaterials, which has many unique properties. Their applications in medicine and molecular biology have been mentioned. The DNPs were reviewed in sense of their surface chemistry and a range of analytic techniques was pointed out. The experimental analysis can be enhanced by theoretical models based on the first principles. An approach to theoretical analysis of infrared spectra was introduced. As an example, a part of FTIR spectra of the oxidized DNPs was interpreted by means of the DFT theory. The calculation of the C=O stretch vibrational frequencies of carboxylic and anhydride groups on certain model clusters enabled to explain the shift and splitting of the measured spectral bands.
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Is there only one Cultural Capital? Cultural Resources in Class Reproduction and Identity
Šafr, Jiří
The author discusses typology distinguishing highbrow/distinctive and cognitive type of cultural capital. The two orientations are empirically demonstrated on formation of symbolic cultural boundaries (class identity) and intergenerational status/cultural capital reproduction using data from the survey "Distinction and Values" (2008) which surveyed cohorts ages 30–34. First, the results confirm hypothesis of class homology (distinct social space) regarding leisure activities, media consumption and value of conspicuous consumption. Second, occupational status attainment (ISEI) is influenced, besides education attainment and parental education, by participation in extracurricular activities and partly by cognitive cultural capital (early acquisition of reading habits). As regards cultural capital formation (highbrow taste and cultural knowledge), it is partly inherited but still, it can be accumulated by individuals own effort and sense of natural aesthetics taste.
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