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Marketing and social networks
Danišová, Mária ; Kubálková, Markéta (advisor) ; Topolová, Ivana (referee)
This bachelor thesis deals with the functioning of the Internet social networks and their usage for marketing purpose. The aim of the thesis is to present the current social networking sites and to describe the procedure of creating an advertisement on these sites. At the final section, the author summarizes data collected about marketing and social networks. On the basis of her own research that concerns the social networking sites and the advertising on them, as much as perception of this type of marketing by the consumer, the author makes conclusion about the most convenient type of the social network marketing. She also gives an advice to the companies about the creation of advertisements on social networking sites according to the results of her research.
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Building Cultural Centre
Roubalová, Dagmar ; ČUŘÍKOVÁ, Tamara (advisor) ; HRBEK, Daniel (referee)
Cultural center or cultural house as a building can be found in almost every Czech village. Their operation seems simple, but in practice it looks that like a very complicated question. After 1989 the network of cultural centers was canceled and currently there is no database that would tell the actual list of cultural buildings in the Czech Republic, who are of existing and functioning. Also, now there are rarely built, but very often rebuilt those buildings of cultural centers. These buildings have specific rules, regulations and standards, which are done by the law, its design should be also based on the needs of current and future users, both operators and visitors. Master's thesis summarizes the general and specific requirements that must be taken in building a cultural center and presents a case study on building a concrete cultural center in the suburb of Prague. The main impulse for writing this work is the belief that more attention should be given to this issue. The cultural center as a multifunctional space offering a wider range of programs available to all the population is the first and closest point of contact with the culture of everybody of us. It affects overall relationship to cultural values and is also a place where everyone will have these values to guarantee equal and free access.
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Social networking
Dudek, Pavel ; Kubálková, Markéta (advisor) ; Kubálek, Tomáš (referee)
The topic of this bachelor thesis are social networking on the internet and its marketing utilization. The aim of this thesis is to present the most popular social networking sites nowadays. Antoher aim is comparation of these sites in global context and in environment of the Czech republic. This thesis also clarifies risks and opportunities of these sites and some examples of this behavior. In the last part of thesis the autor summarizes collected data and together with his own research applies them on the official Facebook site of The Faculty of International Relations of the University of Economics, Prague.
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Entrepreneurship Purpose and Realization within the Domain of Czech Internet
Zimák, Radek ; Bruckner, Tomáš (advisor) ; Burkoň, Lukáš (referee)
This diploma work deals with specific business concept and with possibilities of a company promotion on the Internet. The theoretical segment contains a survey of the Internet business models and a synopsis of current individual forms of promotion used on the Internet. There are described advantages and disadvantages of banner advertising, contextual advertising, email marketing, search engine marketing (SEM), social networks and affiliate marketing. The final part of theoretical section of the thesis is dedicated to the possibilities of propagation efficiency measurements. Practical part of the diploma work introduces author's own business concept and its business model. The description of specific methods of propagation realized in congruence with the noted business concept follows.
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Methods of spreading copyrighted content over the Internet
KADLEC, Michal
The thesis analyzes the current situation and issues of spreading copyrighted content using the global Internet network, summarizes and describes the basic programs and tools used for spreading of copyrighted content over the Internet. This work also deals with the analysis of the legal system framework of Czech Republic and its efficiency. In conclusion, the work provides basic information on institutions supervising compliance other subjects with copyright and explains some of their preventive and repressive decisions.
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An Implementation of Methods of Structural Analysis of Czech Complex Sentences
Dutkevič, Jiří ; Kuboň, Vladislav (advisor) ; Holan, Tomáš (referee)
Title: An Implementation of Methods of Structural Analysis of Czech Complex Sentences Author: Jiří Dutkevič Department: Institute of Formal and Applied Linguistics Supervisor: doc. RNDr. Vladislav Kuboň, Ph.D., Institute of Formal and Applied Linguistics Abstract: This paper discusses automated analysis of complex sentences in Czech language. It summarizes the results of preceding research, uses therein described method for splitting complex sentences into segments using well defined set of separators and proposes three methods of automated assignment of levels to segments (which also describe relations between the segments) in sentences based on rules presented in the research. First method directly applies the rules presented in referenced research papers, the second method uses a genetic algorithm and the third makes use of a neural network. This paper includes an implementation of these methods and an analysis of the results using manually annotated data from the Prague Dependency Treebank.
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Franchising as a method of building a network
Vedej, Josef ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
Graduation theses is concerned with the analysis of taking advantage of using franchising in the business, specifically with application of franchising for development of already existing firm. Theoretical part summarises the principles and presumptions of using franchising concept. The practical part deals with the application of hypothesis stated in the first part on the example of a real firm. The thesis suggests a solution of problems connected with creating a franchise network.
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Specialities of business environment, business and cultural specialities of Dalmatia and their influence on cooperation with the Czech Republic
Šućurová, Kristina ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
This thesis aims to illustrate the business environment of Dalmatia, Croatia and its specialities of economic, cultural and business kind. It furthermore investigates the specific style of business dealings in the region and summarises what entrepreneurs considering business partnership with companies from Dalmatia should expect, how to prepare themselves for business negotiations and which steps to take during them and after signing of the contract. The thesis uses methods of PESTEL and SWOT analyses due to which the specialities of the environment are highlighted and then compared with corresponding elements of Czech environment. From the undertaken analyses it can be stated that Dalmatia fights high unemployment made up mostly by its seasonal element. Up to a fifth of the country's GDP is generated by tourism which creates unfavourable dependence of the economy on a swiftly changeable and volatile branch of the economy. The region is also admittedly characterized by a high share of renewable resources on the production of electrical energy and further potential in this branch, above average density of connection to the internet network in comparison to the rest of the country, and the interest of Czech investors in tourism, banking sector, energetics and food industry.
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Utilizing Internet tools in creating and implementing the strategy of TeskaLabs company
Pavelka, Miloslav ; Müller, Štěpán (advisor) ; Čajka, Radek (referee)
This thesis covers the ways of utilizing internet tools for creating and implementing the strategy of TeskaLabs company. The amount of internet tools that provide various services to companies has risen significantly lately. TeskaLabs is a technology company that is aware of the potential of using internet tools instead of expansive boxed products. The thesis describes what inputs were key during choice of internet tools and what tools became part of the company's infrastructure in the end. Testing of internet tools involved communicators, internet storage services, tools for project management customer relationship management and marketing tools that implement email campaigns, creation of web presentation and internet content and social networks. Overview of functionality of various internet tools is provided and it may serve as a manual for companies that want to exploit the potential of internet services for their good.
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Non-traditional roles of formins besides actin nucleation
Metlička, Jáchym ; Cvrčková, Fatima (advisor) ; Opatrný, Zdeněk (referee)
Formin homology 2 (FH2) domaincontaining proteins (formins) have, since their discovery in 1990, been observed in all analyzed species of eukaryotic kingdoms. Our knowledge of structure and function of the defining FH2 domain has greatly increased over the last couple of years. Its function in nucleation, polymerization and processive capping of actin filaments designates formin protein family an important cytoskeletonremodelling factor. But FH2 domain is just one part of the puzzle additional optional conserved peptide structures surrounding it, as well as concrete variation of the FH2 domain itself, greatly influence the functional properties and cellular localization of the resultant formin protein. Formins have been implicated in variety of cellular processes, which often (but not always) involve the cytoskeleton e.g. Factin network management, crosstalk of Factin filaments and microtubules or plasma membrane. They also partake in processes integral to cell division, function in conserved signalling pathways and much more. This thesis explains the structure and function of FH2 and FH1 domains, outlines the main formin phylogenetic clades in multicellular eukaryotes and reviews various roles that formins fulfill or are thought to fulfill. Such goal, however, is very bold and (considering the...
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