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Using the tools of PR in the educational and training institutions
HAJSKÝ, Ondřej
The primary objective of this work was to introduce readers to the basic terminology in the field of Public relations and outline their ties to marketing communication. The practical part is focused (by using the results of a questionnaire survey and interview school management) determination of tools used in PR and their effectiveness, potential communication channels and factors that influence students'decisions on the selection of the following schools. After reading this thesis, the reader should have also an idea of how to evaluate the satisfaction of customers (in this case the students).
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The relation view of students from Southern Bohemia University towards family and marriage.
FANTOVÁ, Kristýna
Partnership and marriage are the topics that are still alive and attractive for each age group, who solve their current problems, make their own opinions, take attitudes and they look back in this area of life. In my diploma thesis I tried to check opinions and attitudes of my schoolmates to topic partnership and marriage. Information included in my work consists of secondary data analysis and quantitative survey focused on students´ opinions of family life and marriage. I chose interview as method and questionnaires as technique for a survey. Respondents were asked to answer 19 questions. The total number of printed questionnaires was 150, final number of filled questionnaires was 123. Questionnaire survey was carried out during November and December in year 2006. The inquired group of students was selected by quota selection and they were representative as to their studies at the Southern Bohemia University and last year of their studies at the university. As aims of my diploma thesis I set two hypotheses which were validated by the survey. Survey proved that most students want to live in a marriage though they would often try living together, before marriage. Even though family life and marriage lost some of their positions, they still remain important social background, area where love needs are covered. Another part of the survey showed us, that young generation of students prefer two-children or three-children family model. Moreover survey also proved both the fact that people tend to get married later and increasing age of women who have their first child. Results of the diploma thesis bring big enrichment in form of information about family and of reproduction life of current students of South-Bohemia University in České Budějovice. The results can be used for other studies and research in this area not only to compare family and reproductive life of other university students but also to compare trends in this area in our country.
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Union Life of Agrarian Academics in Brno in the Inter - war Period (with an Attempt for More General Overtones)
Mikovcová, Alena
An integral part of agrarian party were its students unions (Praha, Brno, Bratislava). In 1938 they were suspended. The ideology, policy and power structure of the agrarian party were reflected in the trends of student agrarian community. In 1925 a generation staying in The Švehla studentŽs residence in Prague played the significant role in it. In the 1930Žs some of them functioned as the brain trust of the party. In 1936 the agrarians deserted the middle position of the student political spectrum and moved to the right one. Folowing the Munich agreement the agrarian clubs took part in the regimentation of the student movement.
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Analysis of consumer behaviour
Jirkovská, Hana ; Bártová, Hilda (advisor) ; Vávra, Oldřich (referee)
This thesis analyses consumer behaviour connected with chocolate bars. It describes metodology of marketing research. The form of the research is questionnaire. Respondents are students of VŠE. The research discovers popularity of some brands and selling places in the campus. Results are used for the formulation of recommendation for the strategy of sale.
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Analysing the computer literacy of VŠE students
Rychetský, Filip ; Mildeová, Stanislava (advisor) ; Pírková, Kateřina (referee)
This work analyzes theoretical and practical aspects of computer literacy acquisition. The theoretical determination of the term "computer literacy" together with other aspects is defining a scope for analysing the computer literacy of VŠE students after attending basic university-wide compulsory IT subjects. The aim of this work is investigation of the current computer knowledge level, whether the knowledge achieved is sufficient for students for professional career, which involves use of computer for routine agenda. Therefore a survey of computer knowledge of selected top companies on our market is attached. According to confrontation between students and companies, in case of variance, proposals for an improvement of computer literacy at VŠE will be outlined.
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The Influence of Student Exchanges on the Incoming Tourism
Kašparová, Marie ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The Thesis (Bachelor's Thesis) is based on describing the influence (describes the influence) of student exchanges on the incoming tourism of the Czech Republic. There are several statistics used in this Thesis as well as individual attitudes of particular exchange students and a questionnaire filled in by them. In the first part (chapter) of the Thesis particular exchange programs offered in the Czech Republic for both local and foreign students are mentioned. The behaviour of the exchange students and their influence on the incoming tourism of our country are discussed in the second part (chapter).
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Factors influencing students of universities in Czech Republic while choosing their holiday
Jadroňová, Daniela ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Youth represents the most rapidly growing segment of travellers in the world tourism. Students enjoy travelling due to creating new social bonds with other people, discovering other parts of the world, learning something new about different cultures and having experience they haven't dreamt of. Each student is unique. However, there are factors that influence all of them. The first part of this project was to interpret main determinants and youth segment. The second part consists of questionnaire with answers received from different students. And last of all, third part represents the analysis of the interaction of the factors that influence young people in Czech Republic.
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Business tasks at universities
Malček, Michal ; Chlapek, Dušan (advisor) ; Kahoun, Jindřich (referee)
Thesis goes through the system and the economic aspects of mutual influences between universities and business environment to the usability of student knowledge in the real corporate environment. The most important part of the theory chapter is a description and evaluation of the various forms of cooperation between students, academics and business. Then there is a follow-up discussion about the role of web technologies in the process of cooperation of these entities. On this basis, the next chapter continues with the interpretation of calculations of economic data, outputs from own surveys and also the interpretation of the findings of several external analysis. The main objective of analytical chapter is to at least particularly reveal and evaluate market opportunities in the mediation of selected forms of cooperation. The final part of the work is a response to identified opportunities in form of the project concept.
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