|
|
Care about keys customers of mobile operators in Czech Republic
JANDOVÁ, Anežka
The aim of this bachelor thesis is design changes in care about keys customers of mobile operator Vodafone. In the thesis are two analyses of problems about keys customers care. The first analyse is from indirect selling partner view and the second analyse is about keys customer view. The first is description of selling services by indirect selling partners. The second is analyse of customers meaning about services and their distribution. In the bachelor thesis there are suggestions how to get better care about keys customers.
|
|
|
Analysis of mobile operators’ services
Pávek, Jan ; Jandoš, Jaroslav (advisor) ; Ćech, Milan (referee)
The theme of this bachelor thesis is the analysis of mobile operators' services. The first part is to map technologies for operation of mobile networks. Furthermore, these technologies will be assigned to particular Czech mobile operators. For each technology I will introduce the actual coverage. The acquainting the reader with the technological aspect is followed by an analysis of the offered services. I will take into account all Czech mobile operators. It concerns companies Telefónica O2 Czech Republic a.s., T-Mobile Czech Republic a.s., Vodafone Czech Republic a.s. and Mobilkom a.s. I also chose a foreign mobile operator -- T-Mobile Deutschland. At the end I make a practical test of selected technologies for mobile data transfer. The aim of this study is to compare the Czech mobile operators in technological point of view and also in offered services aspect. I will concentrate on supply to end consumers. Services are divided into categories: prepaid cards, voice flat-rates tariffs and mobile broadband tariffs. Within each category are made recommendations for specific customer groups. Analysis of the German mobile operator is to confront the Czech mobile operators with foreign countries. In a practical test, I verified the actual parameters of the recently launched 3G network of mobile operator Vodafone. Overall, the work could help in the orientation of technologies for mobile networks and should facilitate the selection of appropriate mobile services, including the choice of mobile operator. For elaboration of the subject I used technical literature dealing with mobile communications. Presentation of mobile operators was held at the base of their press releases and selected articles on the Internet. Current price lists of mobile operators have been the source of information for analysis of mobile services. Practical test was executed with equipment borrowed by Vodafone Czech Republic.
|
|
|
Using Data Envelopment Analysis models to assess efficiency of shop network of a Mobile Network Operator
Šabata, Ondřej ; Jablonský, Josef (advisor) ; Dlouhý, Martin (referee)
This master thesis deals with efficiency assessment of shop network of a leading Mobile Network Operator, by which it utilizes an innovative approach called Data Envelopment Analysis (DEA). The following three areas are in main focus of this thesis: advantages of DEA modelling compared to common approaches to Decision Making Units efficiency assessment and extensive summary of majority of DEA models, which are relevant for solving the given problem; followed by a comprehensive model of efficiency assessment of shop network of a Mobile Network Operator, which is unique to this thesis from both theoretical and practical standpoints; and last but not least a detailed analysis of the shop network including recommendations.
|
|
|
Marketing Communicatios T-Mobile
Zemanová, Tereza ; Štědroň, Bohumír (advisor) ; Stříteský, Václav (referee)
Bachelor Thesis "Marketing Communications T-Mobile" is divided into two parts, theoretical and practical. The theoretical part is to bring readers the basic concepts and tools of marketing communications, including new and becoming more modern trends in this area. The practical part describes the market of mobile operators in the Czech Republic and outlines how the tools of marketing communication are used in a particular company, including practical demonstration of campaigns have already been held.
|
|
|
Analysis of digital music distribution in connection with mobile operators in the czech and foreign markets
Urbanová, Renáta ; Halík, Jaroslav (advisor) ; Švec, Matěj (referee)
Currently, digital music is evolving. In connection with this development new business models are formed, e.g. between majors and mobile operators. In the thesis, I am analysing the current trends and czech and foreign music services in this field. In my own research I am evaluating czech customers preferences in respect to digital music, their music habits and their idea of an ideal music service offered by mobile operator. On basis of music services analysis and the research results, I am suggesting an ideal music service to the biggest mobile operator in the Czech republic.
|
|
|
Development and Future Prospects of Mobile Internet Connection in the Czech Republic
Bičík, Petr ; Toman, Prokop (advisor) ; Dudová, Lenka (referee)
Mobile telecommunications belong to one of the fields which still evolves and it is expected that in the future they are going to offer great benefit to the whole world. This work focuses on current and future development of mobile Internet connection in the Czech Republic. At first the technologies used to provide mobile Internet connection are described and compared and then the situation (in terms of technologies and mobile operators) in the Czech market is outlined and its possible evolution in the near future is presented. Furthermore, the tarifs of mobile operators are compared with those in place two years ago. The strengths and weaknesses of the current mobile Internet connection are evaluated based on the conducted questionnaire survey. The latest results are then analyzed and compared with the results from a previous survey conducted in 2007 as part of a bachelor's thesis, which has been further extended in this mater's thesis.
|
|
| |
|
| |
|
|
Mobile Connectivity Phenomenon
Štangl, Rastislav ; Toman, Prokop (advisor) ; Čandík, Marek (referee)
Bakalářská práce je zaměřena na oblast mobilního připojení do sítě internet. Popisuje jednotlivé technologie mobilního připojení dostupné v ČR a analyzuje aktuální statistické údaje o trhu. Autor v práci porovnává a zhodnocuje nabídky služeb mobilního připojení v ČR a tyto závěry aplikuje aplikuje v konkrétních modelových situacích. Práce předkládá výsledky testů mobilního připojení spolu s praktickými zkušenostmi a doporučeními autora. V závěru shrnuje aktuální dění a trendy v oblasti mobilního připojení.
|
|
|
Strategická analýza podniku Vodafone Czech Republic a. s.
Keil, Jan ; Středová, Ivana (advisor) ; Theodor, Michal (referee)
Záměrem mojí diplomové práce bylo provést strategickou analýzu společnosti Vodafone Czech Rebublic a. s. Nejdříve byla provedena analýza externí (tedy mikrookolí a makrookolí) a pak na ní navazuje interní analýzy. Výsledky těchto dvou analýz jsou využity v ve SWOT analýze, na zaákladě které je provedeno doporučení pro další strategie. V práci jsou také analyzovány strategie, které podnik využívá už nyní.
|
guest ::
