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Analysis of the influence of the social networks on the prosperity of the travel agencies
Oliveriusová, Martina ; Plášková, Alena (advisor) ; Svobodová, Hana (referee)
This bachelor thesis investigates the social media, which favour is dramaticaly increasing. Thanks to modern technologies, they are available more than ever. We will specifically focus on using them by companies, which can increase their profit aswell as popularity. Through social media, companies can introduce their services or merchandise, they can also use it as completely new way of communication. As you can be better and more succesful thanks to social network, you can also lose pace with the others or stand face-to-face to open critics. We will specifically focus on tourism and tourist agencies. We will analyze approches of these companies, how they work with social network. We will find pros and cons on which companies should focus. We will try to suggest some ideas for future.
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The Role of Business Lobby in the Immigration Reform in the United States during the Second Administration of George W. Bush
Mackuliaková, Kristína ; Kozák, Kryštof (advisor) ; Raška, Francis (referee)
This bachelor thesis deals with the role of business lobbying in relation to the political arena of immigration reform in the United States during the second Bush administration era. It attempts to evaluate the impact of businesses on immigration policies through their lobbying activities. It analyzes expenditures on two separate bills that were introduced in Congress in the years 2006 and 2007. The thesis tries to answer the question whether American businesses enjoy an uneven impact on politics and is based on several premises. Businesses try to increase their profits via decreasing the wage level which is made possible by abundance of workers. They also try to prevent a situation in which there is a scarcity of workers. Businesses thus demand open liberal immigration policy and spend considerable resources to achieve this goal. Businesses have, according to some authors, a special position among other interest groups which enables them to effectively control political decisions. Given the fact that both bills I considered were liberal and heavily supported by the business lobby groups and still did not pass in the Congress I will claim that businesses are not as powerful as often expected.
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Measuring the Performance of Human Capital in the Building Company
BURIÁNKOVÁ, Irena
The main objective of this work is to measure the performance of human capital in the chosen building company. Another goal is to bring suggestions for improvement that will lead to increasing to the efficiency of human capital. The thesis consists of two parts. The theoretical part provides information from the Czech and foreign literature. Knowledge of theoretical part is then applied to the practical part. Basic information about the company is included in the practical part and comparison with competing businesses is also mentioned. But the most attention is paid to the performance of human capital, which is measured by labour productivity. Two indicators are selected for the calculation of labour productivity - sales and added value. Both indicators are compared in two ways; the first is average number of employees and the second personnel costs. Calculations are performed by internal resource of the company for the period 2007-2014.
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Investment activity and capital productivity in small and medium en-terprises
HADAČOVÁ, Zuzana
This master thesis deals with an investment activity and capital productivity at individual groups of enterprises. The main goal of this thesis is to evaluate the realitonship between investment activity and capital productivity in the sector of food production. This thesis is devided into theoretical and practical part. The theoretical part defines main terminology and describes links in the field of investment activity and productivity. The practical part is based on data from Albertina database which was sorted into the same sized companies and food production was researched. At these groups of comapanies development and structure of tangible assets were analyzed as well as capital productivity and capital labor ratio. The last part dicscusses connections between previous investment value and capital productivity. This realationship is analyzed by regression analysis at software Statistica.
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The Impact of the Destination Management to the Effectiveness of a Company
ŠTUMPF, Petr
The main aim of the dissertation was an identification of the role of a company on the horizontal and vertical level in the tourism management on the basement of analysis of subjects involved in the destination management. The aim of the work was also to propose a system model of tools and measures that will lead to an efficient participation of a destination management company on the management of a tourism destination and to increase of the efficiency of a company in tourism. The simulation model and the scenarios of the future development of the tourism destination, which are presented in the dissertation, create a value added above the main aim of the dissertation. The main methodological approach, which was used in the dissertation, was system dynamics. This method helped to reveal the complexity of a tourism system and to identify the connections among a number of stakeholders in the destination. The partial aim of the dissertation was also a comparison of the regions of South Bohemia and Upper Austria as tourism destinations. Not only the essential tourism indicators and figures, but also the systems of the destination management and a role of a destination management company were compared. The data from the above mentioned comparison were used in the proposed system dynamic model that simulates behaviour of the tourism destination represented by the Region of South Bohemia.
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Agreements beyond employment
HRUŠKOVÁ, Hana
The goal of this thesis was to discover the size of using contracts for work and contracts for services outside main job contract. Contracts for work, which is considered as a second, but only half-time, job when employee can work up half of the work hours i.e. up to 20 hours per week. Contracts for services is mostly closed for a short term work. in this thesis I chose a 15 companies in Benešov to find out which contracts these companies uses more. If it's contract for work or contracts for servises.
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Zaměstnanecké výhody v podniku
Prášková, Monika
My bachelor thesis deals with problems of employees benefits. The aim of my bachelor thesis is to strike a balance of employees satisfaction from the point of view of men and women, from the point of view of jop position as well as from the point of view of employees in manufacture and technical-economic employees in the company. Research is made by questionnaire search. We get the needed data on the base of data evaluation, which we are going to analyse with help of graphs, tables and according to them, we are going to draw appropriate references. It might be obvious, employees are relatively satisfied with being informed as well as with number of employees benefits, from the results. An impossibility of using employees benefits is mentioned as a week spot. As a main recommendation of my analyse is an obstruction of employees benefits which are missed by employees.
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Strategický management malého podniku
Vašinová, Romana
The aim of this diploma thesis is the aplication of strategic management process under the conditions of small business. The opportunities, threats, strengths and weaknesses are identified by means of situation analysys of the external environment (e. g. PESTE analysys, Porter's analsys of the environment in the line of business) and the internal environment analysys (e. g. the McKinsey's 7S, the Porter's value chain analysys, the procedural attitude towards the organization and a brief financial analysys). Factors selected during the situation analysys are used by the IFE and EFE matrix to gain the total weighted score of external and internal environment of the organization. The outputs of IFE and EFE matrix are afterwards applied within the framework of Internal-External matrix, which enables us to make a choice of the general strategic position of the organization. Afterwards a SWOT analysys helps us to specify the final strategic recommendations for the selected organization.
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