|
| |
|
| |
|
|
Communication activities of IKEA brand in the Czech market during 2009-2011
Pavlíková, Tereza ; Halada, Jan (advisor) ; Dolanská, Nora (referee)
2 Abstract Bachelor thesis "Communication activities of Ikea brand in the Czech market during 2009-2011" describes the company Ikea and its individual communication activities. It includes a brief company history, a story of its inception in 1943 and subsequent development to the present day. It also deals with the current situation of the brand from a global perspective. The thesis does not omit analysis of the reasons that led to the fact that the brand has become an icon. The work includes analysis of Ikea's position in the domestic market, its competition (focusing on competition from other furniture chains), the different instruments of marketing mix (product, price, distribution, promotion) and how the company uses them. The main part of the bachelor thesis deals with the various communication activities on the Czech market within three years. It describes and analyzes the print ads, outdoor, television and radio communication, online and in-store activities, Ikea Family loyalty program and corporate social responsibility (CSR), in both theoretical and practical level, applied to specific cases. Based on the acquired knowledge, the last chapter evaluates the effectiveness of these activities, or even suggests possible solutions for discovered problems in communication.
|
|
|
Philosophy and community
Timingeriu, Filip ; Hogenová, Anna (advisor) ; Blažková, Miloslava (referee)
Master's thesis "Philosophy and community" looks into the origin of ancient greek term "polis" and inception of its citizen. It looks into it as specifical means of being of world and human. The correlation of polis and citizen is most apparent in philosophy of Plato. With an emphasis on his privilegy of spoken word over written one, he shows possible sources of philosophical hermeneutics. By understanding the situation, which leads to the decline of the reciprocal relationship between human and world, author would like to express that in Platos way of thinking are still unreflected possibilities of solution for the present day. Intention of this work is to contribute - by sketching and explication of the principles of political thinking - to the discussion - and not only to that of the political philosophy and political science.
|
|
| |
|
|
Philosophy of extreme voluntarism (Schopenhauer) and its influence on later authors (Friedrich Nietzche and Ladislav Klima)
LASTOMIRSKÁ, Jana
The work deals with the extreme voluntarism and his influence on later authors. First, is the work of Schopenhauer explained the concept of the metaphysical will. Here is insights will primarily as a form of objectification and the closest is served objectification of the body, understood as object.In next section, this will monitored in philosophy of Ladislav Klíma and his idea of egodeism. For Klíma however, metaphysical will lose its transcendent ability and insight from a purely subjective point of view. The last part is mentioned Friedrich Nietzsche, whose theory of the will to power and the death of God, could be an inspiration for the Klíma's idea of egodeism.
|
|
|
Wind shear as a dangerous fenomenon in aviation
Novozámský, Adam ; Jebáček, Ivo (referee) ; Krška, Karel (advisor)
This thesis is about wind shear and its influence on aviation. There is wide theoretical description of wind shear and it’s implemented into aviation practice. There are also methods of observation, forecasting and reporting, for both pilots and meteorologist described. In this thesis, pilots can find useful recommendations for dealing with wind shear during the flight. Every reader can also read about famous aviation accidents and look at models of weather that caused those accidents. At the end of thesis there are analyses of a rawiosonde measurements related to wind shear reports. This whole thesis is focused on increasing awareness of wind shear in aviation from angle of view of both pilots and aviation meteorologist.
|
|
|
The Phenomenon of a Jew in Polish and Czech Language and in Polish and Czech Jewish Anecdotes in the Context of Literature of the First Half 20th Century
BALÍK, Štěpán
To describe the phenomenon of a Jew in Czech and Polish language and Czech and Polish Jewish anecdotes in both national literatures I apply the tools of cognitive linguistics. I am depicting the stereotype of a Jew according to three crucial oppositions on which my theoretical framework is based. The world of ?us? is positive, characterized as a human, useful and catholic one. The world of ?them? is negative, depicted as animal, redundant and non-catholic one. Vocabulary (especially idiomatic expressions) and examples quoted from literary fiction (especially Jewish anecdotes), which are connected to the inner and outer picture of a Jew, show an ethnic stereotype in a Polish and Czech naive linguistic picture of the world. In a comparative view, the differences and parallels between Polish and Czech perspective are more evident. To stress my conclusions, I use demographic, cultural and historical data as well as examples in literature which are closely linked. However, I intend neither to describe the development of the vocabulary nor to summarize dictionary meanings; I am focusing on shifts in pictures of Jews (partly in comparison with picture of the Romany). Examples which are taken out of dictionaries, secondary literature and fiction are ? if possible ? verified by contemporary memory, e. g. the memory of present Czech and Polish people in this field. I will not use the term ?antisemitism?, which is often used in a secondary literature, instead, inspired by both cognitive linguistics and ethnology I use ?ethnocentrism?.
|
|
|
Towers and outlook-towers as socio-cultural and economic phenomenon
Mikšovský, Marek ; Kouba, Vojtěch (advisor) ; Tyslová, Irena (referee)
This thesis deals with the phenomenon of towers in the Czech Republic. Its objectives are to describe the situation in the past, present and outlined the situation is in the future. Further work defining the concept of towers, observation towers by specifying the use of materials in their construction explained the socio-economic and other conditions of their construction in times past and present, and recommends how to finance the tower, operate and maintain. Other aspects are described, the threat and devastation of towers, linking the phenomenon to other towers nationwide phenomenon, which is cottaging and weekend housing and development of the plan itself and the tower project. In the final case study is drawn so far hypothetical, but entirely feasible in the future concrete tower project in which are used and methods of the management, financing and marketing.
|
|
|
Contemporary educational prodigies: Educational phenomena of our time
HAVRÁNKOVÁ, Eliška
This work deals with educational phenomena of our time. To these phenomena are the educational preferences of parents of children of preschool age and their attitude to alternative schools. The theoretical part contains information on alternative schools, based on the literature and examples of different types of nursery schools, which can be found in Bohemia. The practical part verifies the educational preferences of parents of preschool children using a questionnaire survey, observation and interview.
|
guest ::
