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Union Life of Agrarian Academics in Brno in the Inter - war Period (with an Attempt for More General Overtones)
Mikovcová, Alena
An integral part of agrarian party were its students unions (Praha, Brno, Bratislava). In 1938 they were suspended. The ideology, policy and power structure of the agrarian party were reflected in the trends of student agrarian community. In 1925 a generation staying in The Švehla studentŽs residence in Prague played the significant role in it. In the 1930Žs some of them functioned as the brain trust of the party. In 1936 the agrarians deserted the middle position of the student political spectrum and moved to the right one. Folowing the Munich agreement the agrarian clubs took part in the regimentation of the student movement.
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Analysis of consumer behaviour
Jirkovská, Hana ; Bártová, Hilda (advisor) ; Vávra, Oldřich (referee)
This thesis analyses consumer behaviour connected with chocolate bars. It describes metodology of marketing research. The form of the research is questionnaire. Respondents are students of VŠE. The research discovers popularity of some brands and selling places in the campus. Results are used for the formulation of recommendation for the strategy of sale.
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Analysing the computer literacy of VŠE students
Rychetský, Filip ; Mildeová, Stanislava (advisor) ; Pírková, Kateřina (referee)
This work analyzes theoretical and practical aspects of computer literacy acquisition. The theoretical determination of the term "computer literacy" together with other aspects is defining a scope for analysing the computer literacy of VŠE students after attending basic university-wide compulsory IT subjects. The aim of this work is investigation of the current computer knowledge level, whether the knowledge achieved is sufficient for students for professional career, which involves use of computer for routine agenda. Therefore a survey of computer knowledge of selected top companies on our market is attached. According to confrontation between students and companies, in case of variance, proposals for an improvement of computer literacy at VŠE will be outlined.
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The Influence of Student Exchanges on the Incoming Tourism
Kašparová, Marie ; Petrů, Zdenka (advisor) ; Bakos, Tomáš (referee)
The Thesis (Bachelor's Thesis) is based on describing the influence (describes the influence) of student exchanges on the incoming tourism of the Czech Republic. There are several statistics used in this Thesis as well as individual attitudes of particular exchange students and a questionnaire filled in by them. In the first part (chapter) of the Thesis particular exchange programs offered in the Czech Republic for both local and foreign students are mentioned. The behaviour of the exchange students and their influence on the incoming tourism of our country are discussed in the second part (chapter).
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Factors influencing students of universities in Czech Republic while choosing their holiday
Jadroňová, Daniela ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
Youth represents the most rapidly growing segment of travellers in the world tourism. Students enjoy travelling due to creating new social bonds with other people, discovering other parts of the world, learning something new about different cultures and having experience they haven't dreamt of. Each student is unique. However, there are factors that influence all of them. The first part of this project was to interpret main determinants and youth segment. The second part consists of questionnaire with answers received from different students. And last of all, third part represents the analysis of the interaction of the factors that influence young people in Czech Republic.
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Business tasks at universities
Malček, Michal ; Chlapek, Dušan (advisor) ; Kahoun, Jindřich (referee)
Thesis goes through the system and the economic aspects of mutual influences between universities and business environment to the usability of student knowledge in the real corporate environment. The most important part of the theory chapter is a description and evaluation of the various forms of cooperation between students, academics and business. Then there is a follow-up discussion about the role of web technologies in the process of cooperation of these entities. On this basis, the next chapter continues with the interpretation of calculations of economic data, outputs from own surveys and also the interpretation of the findings of several external analysis. The main objective of analytical chapter is to at least particularly reveal and evaluate market opportunities in the mediation of selected forms of cooperation. The final part of the work is a response to identified opportunities in form of the project concept.
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The research of student´s requirements for ideal habitation
Jůzl, Ondřej ; Vávra, Oldřich (advisor) ; Baňka, Jiří (referee)
Tématem této práce je průzkum požadavků na ideální bydlení. Cílovou skupinou jsou studenti vysokých a vyšších odborných škol. Výzkum je zaměřen na požadavky, které se týkají zejména prvního bydlení po ukončení studia. Práce si klade za cíl odhalit představy studentů o ideálním bydlení, rozpoznat možné budoucí trendy, zjistit jaké aspekty jsou při výběru nemovitosti nebo bydlení nejdůležitější. Dále také poukazuje na rozdílné názory mužů a žen, či různých věkových skupin studentů. Průzkum probíhal od 1.12.2006 do 15.12.2006 a odpovědělo na něj 232 respondentů. Mezi dotázanými bylo 121 žen a 111 mužů. Jedná se o studenty z různých vysokých škol. Pro účely výzkumu jsem zvolil on-line metodu, tedy metodu sběru dat pomocí internetu. První část práce je teoretická. Je zde rozebrána metodika marketingového výzkumu, jeho členění a celkový proces výzkumu. Druhá část je zaměřena na sekundární výzkum a analýzu sekundárních dat. Samotný primární výzkum je v části třetí. Zde jsou rozpracována data z dotazníků a interpretovány výsledky průzkumu. Závěr této práce je věnován stručnému shrnutí celého průzkumu. Dokument také obsahuje přílohy, ve kterých jsou tabulky četností a dotazník.
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Spokojenost zákazníků s nákupy přes internet
Holá, Eva ; Plášková, Alena (advisor) ; Meloun, Luboš (referee)
Tématem této bakalářské práce je spokojenost zákazníků s nákupy přes internet. Cílem práce je zhodnotit, jak jsou studenti spokojeni s internetovými nákupy, jak často a co nakupují, jaké jsou výhody a nevýhody těchto nákupů a možná doporučení do budoucnosti pro obchodníky i pro zákazníky. K tomuto účelu jsem sestavila dotazník, který má 11 otázek. Dotazovanými jsou studenti vysokých škol.
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