|
Product photography as a marketing tool
Hromasová, Vladěna ; Horný, Stanislav (advisor) ; Čermák, Jiří (referee)
The aim of this bachelor's thesis "Product photography as a marketing tool" is to point out the fact that the perfect product photography attract attention and that they are many times the reason for buying the product itself. Oftentimes it is not about theconsumers' ownership needs, but about their various emotional aspects and the fact that people generally like to identify themselves either with their idols, or with the vision of being better. Consumersthus leave themselves easily manipulated by it and variety of marketing agencies take advantages of it. However, hardly anybody realize that the final photography is the result of several hours of carefully thought work. Although, what is important is that the product photography is from the very beginning created with the aim to attract and sell. Due to this fact I look at the product photography as an marketing hence communication tool whose main task is to evoke emotions. Next aim of this thesis is the public survey which is to reveal how the consumers perceive and see product photography. In the practical part of this thesis I focus on the actual taking of advertising photography from four areas that are most close to me. Then I create a fictitious order to create a cover for D&D magazine and get the feedbacks through the questionnaire and from a professional itself -- the photographer.
|
|
The Community trade mark and its relation to the national trade mark with particular regard to the accession of the Czech Republic to the EU
Zamrzla, Michal ; Růžička, Michal (advisor) ; Pítra, Vladimír (referee)
58 RESUME Community trade mark and its relationship to national trade mark, especially with regard to accession of the Czech Republic to the European Union Protection of intellectual property plays an important role in creating the legal framework for business and thus affects the functioning of the internal market within the territory of the Member States of the European Union .. To create this market, therefore, it is considered important by the European Community to unite and harmonize institutions and legislation in the field of intellectual property protection. The theme of my thesis is "Community trade mark and its relationship to national trade mark, especially with regard to accession of the Czech Republic to the EU. The work is divided into 5 separate parts, which are closely linked: - History of establishment of Community trade mark - Proceeding of the Community trade mark application - The validity of Community trade mark - Remedies - Trade mark legal regulations in the Czech Republic First part of this thesis defines the concept of Community trade mark and explains the reasons for the emergence of Community trade mark. In this section, there is a list of entities, that may become owners of the mark and their rights. The second part is devoted to the management of the Community trade mark...
|
|
Termination of the participation of a member in a limited liability company
Kučírek, Luboš ; Štenglová, Ivanka (referee) ; Patěk, Daniel (advisor)
54 Resumé The topic of thesis is "Termination of participation in the partnership of a limited liability company." The reason why I chose this topic is my interest in the commercial companies especially limited liability company. A limited liability company is one of the newest forms of commercial companies. In spite of this fact is one of the most used companies, not only in the Czech Republic. A limited liability company ranks among the corporate enterprises, although includes personal elements. This theme is very closely linked with the practice of commercial companies. If there is participation in the partnership of a limited liability company, then there must be the basis of the termination of the participation in the relationship. The aim of the thesis is the particular termination of participation in the partnership of a limited liability company. It isn't limited to enumerate the various types of termination of participation in the partnership, but the interpretation is complemented by views of jurisprudence and legal theory. Particular reasons for termination of participation in the partnership are logically classified according to whether the disappearance of the participation of the partnership and company continues or occurs also in the winding up of companies. Chapter two focuses on the...
|
|
What Has Government Done to Our Money : Do we necessarily need the Central Bank?
Jandová, Daniela ; Antoš, Ondřej (advisor) ; Štěpánek, Pavel (referee)
Based on inspiration of F. A. Hayek's book "Denationalisation of Money" and a book "What Has Government Done to Our Money" written by Murray N. Rothbard, this work wants to show how can a market with several currencies work. These authors from Austrian school introduce little controversial and for many people unimaginable theme to have banking system without the key role of Central Bank. This also closely related with Hayek's reason of business cycle, which he find in continuous interference with monetary reserves. The work controverts a topic, if it is not just the central banks and a system, which allows fiducially issue money, which caused the actual crises. The point, if a monetary policy of central banks has only caused fluctuations of economy, is still actually. This baccalaurean work deals with questions like: How did the Government interfere with sphere of money? Should we leave the Gold Standard? Would a competition between banks issuing their own currencies work? and many other.
|
|
Four Essays in political economy
Roháč, Dalibor ; Kouba, Karel (advisor) ; Mlčoch, Lubomír (referee)
This thesis is a collection of four papers approaching different issues of political economy from the perspective of the Virginia school. The first paper is an analysis of the liberum veto, the unanimity voting rule used in Polish-Lithuanian Republic. It claims that unanimity was an answer to the religious heterogeneity of the Republic and to the fact that rights of the minorities were not protected by credible constitutional provisions. The second paper discusses the failure to democratise and the demise of the Austro- Hungarian Empire. Contrary to the popular wisdom which emphasises the military defeat of the Empire, it argues that the nationality question played an important role in its fall. The failure of the monarchy to decentralise was the main reason which induced ethnic minorities to seek remedies which brought about the collapse of the dual monarchy. The third paper seeks parallels between the political thought of Frank Knight and Jürgen Habermas. We argue that in several important respects, Habermas behaved as a Knightian and can be considered as being very close to the Knight-Buchanan-Rawls line in normative political economy. The fourth paper is a discussion of transparency in modern economics. The central argument of the paper is that the incentive structure of economics can induce...
|
|
Personnel management aimed at the hiring of employees through the personnel agenda
Kořínková, Tereza ; Peřina, Pavel (advisor) ; Kotous, Jan (referee)
77 14. Summary; klíčová slova Personnel management with a focus on personnel recruitment agency The purpose of my thesis is to analyze the steps within recruitment process of the new employees by recruitment agency. My thesis is also focused on the personnel activities of the Human Resources department which are very close to the recruitment. The reason for my research is that I have been working as a Recruitment specialist for 5 years with an experiences on the both sides - Personal agency and Human Resources department. The thesis is composed of 10 chapters and each of them dealing with different aspects of personnel activities. Chapter One is introducy to the personnel management area and chapter Two and Three desribe the history and actual situation within this area. Chapter Four defines basic terminology which is used int the thesis and chapter Five focuses on human/personnel activities. In the chapter Six I tried to concentrate on the recruiting process and also discrabe the steps which are used. Chapter Seven examines relevant Czech and European legislation regarding to the personál agencies and Chapter Eight addresses the issue of agencie's activities. Chapter nine is a final of my thesis and i tis focused on the recrutiment process on the personál agency's site with every advantages and...
|
|
Ectopic pregnancy, etiology - modern diagnostic therapeutic approach
Laurynová, Veronika ; Drahoňovský, Jan (advisor)
The theme of my thesis Ectopic pregnancy I chose from several reasons. In early studies on 3.LF I had a great interest in the field of gynecology and Obstetrics and wanted to pay him in the future. Although I later fundamentally changed its decision, the issue is still interested in menot only from a medical point of view but also from the perspective of my ownor as a gynecological clinic clients and possibly one in the futuremotherhood. Also, because with this diagnosis that I met in my close circle of family, whererelatively It took a long time before being detected. This is also another motivefor me to get on this clinical situation as much information as possible.
|
|
Procesní model obchodní společnosti
Vyleťal, Petr ; Doc. Ing. Jan Pour, CSc. (advisor) ; ing. Daniel Tobolka, Ph.D (referee)
Process management is frequently used term these days. The aim of this diploma thesis is to explain, what „process“ actually means, what has been the historical evolution, what are its alternatives, but mainly what are the benefits for the company. Even though the title of this thesis is „Process model of trading company“, its content goes further than that. Creation of company’s process model is only one part, even though important, of the process- based management of the company (Business Process Management, BPM). Moreover, the methods and procedures described in this thesis can be used almost in any company, not only in the trading one. The main contribution of this thesis is in its broad view of process management. This thesis deals with some topics, which at the first sight don’t even relate to BPM (ISO standards or Change Management). Nevertheless, after closer examination the link becomes obvious. Most of the methods described in the theoretical part of this document are later used in its practical part for the BPM implementation proposal in the concrete company. The read is thus given an option to immediately confront theory with reality and visualize sometimes very general theoretical procedures. This document is structured in 5 chapters. The first chapter introduces a reader to this thesis topic, reasons for its selection and the aims, benefits and limitations. The second chapter shows the meaning of process management in the broader context of related concepts. The aim of the third chapter is to show practical use of process management. The fourth chapter is dedicated to implementation proposal of BPM in specific company. First, the company is described and its main aspects analyzed, which enables to present the company strategy. Then, the most important company processes are modeled and described, together with their evaluation and optimization proposal. The benefits and advantages of BPM are outlined in the closing chapter.
|
|
Nursing care of Pacients after spine surgery
TAKÁCSOVÁ, Alena
The title of my thesis is Nursing care after spinal surgery. The number of patients with problems of different parts of the spine is growing as well as indications to operational solutions. This is due to society trends and a greater load on the body. Therefore operational procedures requiring specific nursing procedures for treatment in the early post-operative period increase. The thesis highlights the issue of specific nursing care for patients with various diseases and parts of spine. It points out that there is no universal measurement of nursing care for different types of operations on the same section of the spine and it is necessary to choose the right procedure in specific nursing care along with subsequent rehabilitation care. The number of people with diseases of the spine indicated for surgery continues to increase. Research mentions modern days numbers compared with the time 20 years ago and I dare say the numbers are disastrous. There is nothing to wonder about. Disproportionate load does not decrease, a sedentary way of life either at work or at home also adds to the risk of developing these diseases. These have resulted in discomfort mainly in personal life of a human, but also threaten their working and social role and disrupt the economic security, which we cannot do without nowadays. In our thesis we deal with already incurred pathological manifestations indicated for a surgery. In other words, what happens to the patient, if they are recommended by our outpatient physician - neurosurgeon for a surgery. The lack of nursing literature on this specific issue was the reason for us to choose this theme. In the theoretical part we will discuss the general structure - spine anatomy and physiology, basic terms related to the basic movements, and curvature of the spine. Since our thesis is focused on nursing care after a surgical treatment of diseases of various sections of the spine at the department of Neurosurgery, Traumatology and the Infectious department in České Budějovice, the theoretical part includes basic theoretical outlines of the most important surgical procedures performed at these departments in the hospital of České Budějovice a.s.. Furthermore, we will get to the specifics of nursing care after these surgeries related to early rehabilitation care and close cooperation with physiotherapists. It should be emphasized that teamwork is the cornerstone in the care of patients after spinal surgery, whose subsequent rehabilitation and education in self-care after being discharged from the hospital care is one of the basic prerequisites for a successful recovery and return to their working and social role. The research part focuses on the following objectives: Aim 1: To determine whether nurses know the correct procedures for early rehabilitation of patients after spinal surgery Aim 2: Find out what is the level of collaboration between nurses and physiotherapists in the specifics of patients after spinal surgery Aim 3: To determine whether the nurse´s education and length of practice has an impact on the provision of specific nursing care for patients after spinal surgery Furthermore, using the research questions related to this issue: Research 1: How do nurses and physiotherapists cooperate in a patient´s care after spinal surgery? Research 2: Is a nurse´s length of practise connected with higher expertise in providing specific nursing care to the patient after a spinal surgery? Research 3: Does the education of nurses affect the knowledge of the specifics of the nursing care to the pacients after a spinal surgery? Research 4: How do nurses extend their knowledge in specifics nursing care for pacients after spinal surgery?
|
|
Probabilistic approach for evaluation of the safety of earthing systems
Klíč, Tomáš ; Vyčítal, Václav (referee) ; Topolánek, David (advisor)
This thesis deals with the grounding systems, namely their evaluation in terms of safety. The introduction describes the grounding theory, the principle reason for their use, and the difference between the current evaluation method of grounding systems in terms of security against electric shock and a new approach. Another part is devoted to describing the assessment of grounding systems in terms of safety, respectively. permissible touch and step voltages using currently based ČSN and PNE. Another essential part of the theoretical description of how to assess safety of grounding systems in terms of probabilities, consisting in determining the probability of death of a person, including the probability of failure and the probability of a man close to the rated grounding system during the disturbances, and classify the probability tolerable, moderately tolerable or intolerable and if necessary, assign the risk group appropriate solutions to mitigate the risks. The work, of course, the practical part. Designed for probabilistic approach will be processed illustrative example of evaluation chosen grounding system, which would be the basis for the negotiation of an international group CIRED / CIGRE focused on this issue.
|
guest ::
