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Cohesion and coherence in advertising texts
Přerostová, Barbora ; Hošnová, Eva (referee) ; Mareš, Petr (advisor)
The thesi s deals with cohesion and coherence in print advertising texts. The first part follows the concept of advertising as a specific type of todayr s discourse and its description. Second part is pointed to text, its cohesion and coherence and various approaches to them. It r s dedicated to their definitions. In detail it introduces tools ranging to coherence, such as context, theme, presupposition and inference, and also tools related to text cohesion (substitution, deixis and repetition). The separate chapter turns to general relations between text and picture lil advertising texts. Analytical part results from interpretation analysis of selected advertising campaigns. In particular it focuses on picture and text relations and relations between separate text parts.
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The Shijing love songs - ways of interpretation
Škrabal, Ondřej ; Maršálek, Jakub (referee) ; Lomová, Olga (advisor)
The Shijing love songs always were, still are, and henceforth will be a target of sundry interpretations. Bachelor thesis uses the song Guan ju (Mao 1) to demonstrate how the exegesis of the same song may differ in the course of history. Thesis covers the period from first references to Shijing to modern era, but the major part focuses on the epoch between the end of Chunqiu and the fall of Han dynasty.
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Constitutional development of Frankist Spain
Hošková, Hana ; Falada, David (referee) ; Seltenreich, Radim (advisor)
Development of Law and Constitution of Francoist Spain I dare to say that government of Francisco Franco is one of the most interesting periods of world history. Up to present day there are still many political scientists and historians examining it. The answer to the question why Franco raises such an interest, can be found in his uniqueness which also gave a start to a new political regiment. Presented work with name Development of Law and Constitution of Francoist Spain is devoted to period of Francisco Franco's government in Spain. Its main purpose is to describe in details constitutional arrangements in this period and to define which precepts of law were the fundamentals. The interpretation is put in the historical contexts for better understanding. One of the chapters is devoted to period of Francisco Franco's government itself. It is divided to three subchapters. First subchapter concentrates on primary period which I define by years 1936 to 1947. Second part of this chapter is devoted to so-called period of regiment's stabilization between the years 1948 and 1968. Final part is composed of period which began by year 1969 when the crisis of Franco's regiment started and it ended by the death of Franco or to be more specific by declaration of Juan Carlos as Spanish king in the year 1975. This work is...
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Use of Photography in Geography Teaching
Boháček, Tomáš ; Bičík, Ivan (referee) ; Řezníčková, Dana (advisor)
This dissertation is concerned on visual literacy and the usage of photograph. The theoretical part shows different views on photographs. Photograph is described by psychologists, sociologists, journalists and as a picture material and research task. The practical part is based on classification of visual literacy. At first the author judges the literacy on a model example and afterwards he does research based on his own questionary. The questionary is devided into four packs of questions. The first pack introduces the research to the respondents and states their gender, age and education. The other three packs are filled with questions tied with certain photographs. The individual questions are mostly devided into two parts, the first part seeks for a concrete answer and the second part asks the respondents to explain the way they found their answers. The study has the nature of a pilot project that verifies the dependance of visual literacy, or more precisely validity of answers, according to education, age, gender and field of study. Based on the respondents' answers their ways of perception, reading, interpretation and further work with information contained in the photographs are investigated. The addenda contain some examples of exercises that can be used to practice the work with photographs. Powered...
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Reply to sister Filotea of the Cross: conflict of the reason and the faith
Marková, Eliška ; Sánchez Fernández, Juan Antonio (referee) ; Vydrová, Hedvika (advisor)
There are many mysterious facts and circumstances surrounding the life and work of the nun Juana Inés de la Cruz. This thesis tries to provide answers for many of these particulars. Specifically those facts associated with the emergence of Replay to Sister Filotea of the Cross. It is, however, not possible to find a definite answer or interpretation. Juana lived in difficult times for a woman with high skills. She was not allowed to decide freely in many situations due to her being female. Her life and her creations were much closer to real social life than to closed religious inner life. Nevertheless, Juana was inspired by religious themes and was influenced by medieval mysticism. This is reflected mainly in the artistic side of her artwork. Although at the end of her life she had what might be called a spiritual conversion, it had no any effect on her literary work. Even though it had not been her primary interest, Juana became active in theological disputation. Upon request of another person she submitted Vieyra's sermon to her criticism. The letter Carta athenagorica was a crucial milestone in Juana's life, just like her decision to become a nun. Due to the letters' publication, we can now read what this writer felt, who is nowadays considered as such an important part of the nascent Latin American...
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Metamorphoses of Odysseus's role in Literature and philosophy
Růžková, Alexandra ; Hauser, Michael (referee) ; Blažková, Miloslava (advisor)
This diploma thesis engages in metamorphoses roles of Odysseus, how it is written in its name. Periods have changed in centuries and their thoughts, philosphy and attitudes to publications of past. too. What did Odysseus mean in Antics, he does not mean modern period. And of course it is the same in anothers periods. Every period answers to last and it is influenced by it. Odysseus is perceived as brave monarch of Ithaka, smart and honest heroe of ancient myths but as cheater and assman, too. And these metamorphoses can be explained. Each of these periods brought something charakteristic for them, what was typical for its heroe. In .Antics it was magic of mythologie heroe, Middle Ages tarn down him, because he did not look like heroe of Chrisitianism, Renaissance celebrated him again and Baroque turn down him again. Klasicism had not own opinion, it folowed instruction of Antics like "law" and Modem period offers many theses, how to look at Odysseus. Many of these theses are induced in this diploma thesis and there are noticed metamorphoses of all periods, too. Eveiybody could compose own attitude and understand metamorphoses of Odysseus by the antics to modem period, because the diploma thesis explains changes of all eras. Everybody could interpret this advance like he sees it.
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Prospective analysis of ITF, ATP and WTA rankings of Czech tennis players selected for the Sport centres of youth
Pecha, Jan ; Suchý, Jiří (advisor) ; Kočíb, Tomáš (referee)
Title: Prospective analysis of ITF, ATP and WTA rankings of Czech tennis players selected for the Sport centres of youth Aim: The aim of the graduation theses is the analysis of selection of young talented tennis players of the Sport centres of youth in the period of 2001 - 2008. We will analyze their singles and doubles ITF, ATP and WTA rankings. We will also compare their rankings in the junior and adult period and analyze rankings of the Czech tennis players in the world's TOP25. Methods: The graduation theses is based on the prospective analysis and comparison of singles and doubles ITF, ATP and WTA rankings of tennis players of the Sport centres of youth, and the evaluation and interpretation of the acquired data. Outcomes: In the period of 2001 - 2008, 60 players were included in the Sport centres of youth. On the whole, 37 players were ranked in the top one hundred of the year end boys and girls combined rollover ranking and 17 in the top one hundred of the ATP or WTA ranking. Fourteen players altogether were ranked both in the top one hundred of the juniors ITF and ATP or WTA rankings in their career. Keywords: talent selection, tennis, Sport centres of youth, Czech Tennis Association, ATP, WTA, ITF 3
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Dividend Policy Development in the USA
Dezort, David ; Marek, Petr (advisor) ; Podškubka, Tomáš (referee)
Thesis Dividend Policy Development in the USA is concerned with comprehensive analysis of dividend policy development in the United states of America for the past ten years. The thesis begins with definition of primary objective of company, income trading division, dividend concept, dividend division according to different factors, declaration and taxation of dividend. A part of the thesis is dedicated to dividend theories and desciption of elementary dividend models. The main objective of the work is to analyze the dividend policy in the USA for the past ten years based on the sample of the greatest companies quoteted in the New York Stock Exchange. The analysis is focused on calculations of correlations between dividend per share and other financial indicators. Horizontal and vertical analysis accompanied by fundamental analysis of dividend development depicts a comprehensive view of dividend policy in the USA. The conclusion consists of summarizing the results of investigations into dividend policy development, comparing the results with model interpretations and dividend doctrines and finally clarifying changes in awareness of dividend policy during the financial crisis.
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Reflections on the Chechen War in Czech documenatary film
Chaloupka, Zdeněk ; Kratochvíl, Jaroslav (advisor) ; ŘEZNÍČEK, Martin (referee)
Bachelor thesis deals with the image of the Chechen conflict in the Czech documentary film in the 90‘s and tries to understand the environment in which this image was created. Much of the work is devoted to the social and political context of the time. This is especialy a formation of institutions after Velvet revolution such as People in Need and Epicentrum agency, which significantly contributed to the media interpretation of the conflict. Thesis also analyzes the television documentaries reflecting Chechen war in terms of content and tone. Finally considers to what extent was the message of the documentary film makers influenced by ideological attitudes and social order. The aim is to determine what factors influenced the final form of films and on what basis it was biasd to the on side of the conflict.
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Technology and techniques of easel painting in the Baroque period as a source of inspiration for visual interpretation.
BUČKOVÁ, Michaela
The master´s thesis deals with technology of hanging painting in the Baroque period and it is a source of inspiration for visual interpretation. The master´s thesis is devided into theoretical and practical part. Theoretical part deals with technologies of baroque painting on hanging painting and techniques of this period. Key figure is study of production of Czech painter Karel Škréta. The integral part is teoretical and technological process of prominent preservers. The technological process of Škréta's production, which is the part of practical part, is based on their cognition.
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