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Evaluation of the Financial Situation in Pilana Tools a.s. and Proposals to its Improvement
Válek, Marek ; Beranová, Michaela (referee) ; Jakubcová, Marie (advisor)
In the bachelor work there is financial situation of a firm characterested, which is engeged in in makes cutter tools and their distribuction brand Pilana Tools a.s. The financial situation is characterested by means of a worked up financial analysis in a period of years 2006 – 2008. The results of the financial analysis are eveluated and at the some time there are specified its problematic parts and imperfections. On which basis there is elaborated a plan included optimal solution for the improvement of the present situation of a concern. In the work there are weak and strong points of a firm pointed out.
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Business Plan
Slouka, Petr ; Němeček, Petr (referee) ; Kocmanová, Alena (advisor)
This master’s thesis contains the basis for the business plan of the project – real property sales. An evaluation of the strong and weak points of the project along with the elaboration of a financial and time analysis result from the thesis. Furthermore, the thesis offers a proposal for the most convenient way to continue in this business intention. A particular stress was placed on the cost estimate using the Monte Carlo method.
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Application of Financial Analysis in a Company
Strnadová, Michala ; Šístek, Petr (referee) ; Konečný, Miloš (advisor)
The elaborated financial analysis is focused on detection of weak and strong points of the company. The master thesis discusses implementation of financial analysis of company ADAPTA, spol. s.r.o. On the basis on results of the undertaken analysis and these are going to lead to improvement of current economic situation of the firm.
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The proposal of improving the company activity of marketing
Pekař, Jaroslav ; Sekanina, Ignác (referee) ; Petráš, Jiří (advisor)
The graduation thesis was elaborated on TOP Dům company and it is separated into two basic parts analytic and proposed. The company analysis was directed especially on marketing. There are showed problems that have been necessity corrected. I propose a solution of these problems in the second part. There are showed a strong points of company and a potencial utilization of market at the deficiency elimination of firm and threats that may it influence on.
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Reflection of Ingmar Bergman's life and personality in his selected productions
Krsová, Lenka ; VINAŘ, Josef (advisor) ; SÍLOVÁ, Zuzana (referee)
This thesis is focused on the main sources of inspiration of Swedish director Ingmar Bergman, how they stem from his personal life and how are those reflected in his film and theatre productions.
A closer examination of films of Ingmar Bergman shows strong recurring autobiographical elements. I wondered whether we can find a common starting point for them in his personal life. After thorough investigation of literature I found out that director?s childhood, upbringing and complicated family background were essential for the constitution of his personality. These are the sources from which Bergman?s dreams, fantasies and ?demons? came from. This thesis altogether introduces them as the important sources of inspiration and the means through which should be Bergman?s works looked on as well.
Emphasis is also focused on August Strindberg?s importance in Bergman?s life and his A Dream Play, which connects the personal life, film and theatre works of the Swedish director. This thesis tries to point out how the influence of Strindberg on Bergman is reflected in his selected films and theatre career, which is further elaborated. Common motifs and themes of dreams, fantasies and ?demons? of both authors and big influence of A Dream Play on Bergman?s work are documented on his two films: Wild Strawberries and After Rehearsal that both summarize Bergman?s life.
Because of the scale of this thesis the topic cannot be covered in its full scope, therefore this work may be perceived as a platform for further in-depth exploration. In my opinion, Ingmar Bergman?s theatre career due to his global significance deserves more detailed study.
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Marketingová strategie značky Supradyn na trhu Běloruska
Shlapak, Nastassia ; Halík, Jaroslav (advisor) ; Štěrbová, Ludmila (referee)
The thesis is focused on the Belorussian market of polyvitamins, particularly, on the brand Supradyn belonging to Bayer group company. The work includes situational analysis and elaboration of strategy for development of Supradyn in Belarus, specifically, creation of marketing plan for the business-to-consumer (B2C) market. The thesis demonstrates a new strategy of a product that was already introduced on the market but, having a strong potential, does not have a promotional support and is in a "hibernation"condition.
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Preschool age children drawing - draw a man
Jablečníková, Olga ; Slavík, Jan (referee) ; Klusák, Miroslav (advisor)
Thesis is focused on drawing of preschool children. Target of the thesis is to integrate both, language and drawing relation to the developmental theory of children's drawing as plastic artefact. Theroretical level of thesis aspires to contribute to the discussion between traditionally strong Piaget's concept of Luguet conversion from intelectual towards visual realism and Goodman's concept of drawing as development of an original (independent) domain of plastic art and graphic representation. Methodology includes qualitative analysis of children drawings both horizontal (relation expression - expressio) and vertical (relation expression - meaning) level. Data output would be elaborated to the methodology of acquisition of concomitant drawing explanation given by author of drawing. To reach the target of thesis is necessary to communicate ethnographic realtion to one créche and one grammar school. 115
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Corporate identity of HC Slavia Praha and its utilization in commercial activities
Kolaříková, Denisa ; Navrátilová, Miroslava (referee) ; Voráček, Josef (advisor)
CORPORATE IDENTITY OF HC SLAVIA PRAHA AND ITS UTILIZATION IN COMMERCIAL ACTIVITIES Objectives: The aim of this work is to assess the corporate identity of HC Slavia Praha and its utilization in commercial activities. The next object is to propose new instruments to reinforce existing components and integrate new elements. Methods: Case study, document research and interview were methods used for the elaboration of this thesis. We applied the acquired information to assess current corporate identity and to compile a SWOT analysis. Following corporate identity improvements are based on SWOT analysis's results. Results: Thesis described general signs of corporate identity of HC Slavia Praha in its complexity and together with its utilization in commercial activities. Through the SWOT analysis we emphasized main assets and limitations of HC Slavia Praha in this field and suggested the improvement of actual state of affairs. We can summarize all suggestions into one fundamental point which is to focus on the growth of audience during home games and as a result the building of a strong brand of HC Slavia Praha. Keywords: marketing, communication mix, corporate identity, ice hockey, HC Slavia Praha
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