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Multifunctional house in Karlovy Vary
Růžička, Jiří ; Vlček, Ing Karel (referee) ; Vlček, Milan (advisor)
The project solves a multifunctional Duma building in a vacant lot, contemplated the construction site is located in Carlsbad, in the street Vyhlíce. This is a protected site spa. Part of the project's layout and structural design of the house. It is a six-storey house with an attic and a basement floor. It is designed as a free-standing in the gap as the final house. The layout is divided into two complete units with their own input. There are spaces for business and residential units for permanent housing. Part of the living area are also room house equipment. Inputs to both parts are wheelchair accessible. The house is not wheelchair The house is designed as a brick building of brick masonry Porotherm the module dimensions of 250 (125) mm with reinforced concrete ceilings. Roofed by a hipped roof. The house is located on a private plot of 519 m2 built-up area of 221 m2. The land is gently sloping. The main orientation of the building to the cardinal's east and west. The south wall is adjacent to the neighboring house.
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Multifunctional object
Bogner, Michal ; Sládek, Jiří (referee) ; Smolka, Radim (advisor)
The aim of the diploma thesis was to create project documentation the new construction of a multifunctional building in the village of Dýšina. The architecture of the building is determined by the usage purpose. The administrative and residential part is designed as a three-level building and the warehouse part as a single-level one. It is a non-basement construction without a residential attic, a rectangular floor plan with maximum dimension of 63.4 x 26.26 m. The roofing is solved by a gabled roof. The layout and operational solution of the administrative part of the building is primarily focused on the offer of exhibited goods and their sale on the 1st floor. On this floor, there are offices, a shop with exhibited goods, a technical room and sanitary facilities, including toilets for people with reduced mobility. On the 2nd floor, there are commercial and manager offices. There is also a meeting room and a showroom. The residential part on the 3rd floor above the administrative part is divided into 4 residential units. The apartments are accessible from the central corridor. The entrance to the central corridor is secured with an external steel staircase on the north side of the building. The space of the storage hall is not divided to maximize usage of storage area. There is one office (26.95 m2) and storage space (973.65 m2) with a test elevator shaft. The entrance to this part is ensured by three gates and a gate with a ramp for tracks. The storage part is directly connected to the administrative part with a door.
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Multifunctional building
Slepánek, Mojmír ; Spáčil, Miroslav (referee) ; Sukopová, Dáša (advisor)
In my diploma thesis i deal with the construction of the mixed-use building in Boskovice, street lipova´ on plot 4363/2, 4415/111, 4415/116, 4415/107, 4370, 4415/109, 4415/110, 4415/1, 4415/94. The total area of the plot is 6460 m2. The mixed-use building has 4 floors and a part basement. Vertical constructions in the basement are designed from the concrete blocks and for the overgound floors porotherm clay grinded bricks p+d. The vertical peripheral structures are provided with an etics thermal insulation system. Horizontal bearing structures are designed as monolithic reinforced concrete slabs. The roof is a warm flat roof. In the mixed-use building are situated 4 offices, 2 shops, 2 small service offices and 8 dwelling units. Storage rooms and garage are designed in the basement. The drawing part of my thesis was processed in a computer program AutoCAD.
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A Great House for a Small Town
Dosedlová, Martina ; Novák,, Petr (referee) ; Vojtová, Lea (advisor)
Topic of this thesis is revitalisation of former joiner-specialised high school areal in Rousínov u Vyškova. Areal is located on flat grounds on Tyršova street in cadastral area of Rousínov u Vyškova near Sušil square, central and important area of town. In the areal, 6 building are located, some of which are to be demolished a replaced with new ones, some rebuild for different purspose. The main building of the elementary school and the school gym will be maintained without changes. Building of former girls boarding school will be arranged to elementary school utilization. Boys boarding school building will be rebuild to a nursing home. Building of joiner-specialised high school will be demolished and replaced with hotel, library and small brewery. Building of school canteen will be demolished except for its basement level, which will be kept as repository. Newly created space of ground will create a small plaza between the elemetary school, center of free time and the nursing home. Fences around the area will be removed so that whole area can be accessed by public a will provide its visitors a nice place stay.
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Storage building with administration and Kozomín store
Chlápková, Veronika ; Vaněk, Vojtěch (referee) ; Pěnčík, Jan (advisor)
The subject of this diploma thesis is the design of a storage facility with administration, which includes sales space in the cadastral area of Kozomín. The building is divided into an administration area with a shop, a drive-thru roofed part and a storage hall. The administration is designed as a two-story, where there is a store showroom together with seating and refreshments for customers, offices and facilities for employees and social facilities. The building is designed as an assembled prefabricated skeleton based on piles, the cladding consists of sandwich panels with mineral insulation. The single-skin flat roof is supported by prefabricated trusses with trapezoidal sheets. The ceilings are made with pre-stressed Spiroll ceiling panels.
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Elements of communication for increasing customers' loyalty
JIRÁŇOVÁ, Helena
The diploma thesis deals with elements of communication in order to increase customer loyalty. The aim of the thesis is to suggest changes in communication with customers and the use of elements of communication to increase customer loyalty to a selected store. The selected store is Jednota Kaplice cooperative. The diploma thesis is divided into two parts. The theoretical part describes the terms such as loyal customer, marketing communication as sales promotion, communication The second part of the diploma thesis is practical and includes a questionnaire survey. Data was collected through a questionnaire with 251 respondents. The respondents were disaggregated by age, gender, education, number of people in the household, and social-economic situation. The results of the survey showed, for example, that most of the customers buy groceries in stores three times a week. Most of the customers also participate in loyalty programs and use loyalty cards with benefits. If customers don't use a loyalty card, it is because the benefits are not interesting for them. The last part of the diploma thesis proposes recommendations for improvement. One of the proposals is to develop a mobile application for customers of Jednota Kaplice cooperative.
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In-store Marketing Communication of Perfume Chain Sephora
Gajdučeňa, Darija ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
The main objective of this bachelor thesis is in-store marketing communication and its use in cosmetic stores. The theoretical part of the thesis deals with in-store marketing communication, the use of POP and POS tools, building the atmosphere at the point of sale and the use of sensory marketing to influence the consumer in stores. This briefly describes the cosmetics industry, its current form and the historical development of specific segments at the turn of the 19th and 20th century. The practical part of the thesis first introduces Sephora perfumery on a global scale, then focuses only on Czech stores. This is followed by a description of the common features of Czech Sephora stores and a description of two pre-selected stores on Václavské náměstí and Národní třída in Prague. The research part is devoted to the analysis of data obtained with the help of qualitative interviews conducted with customers of Prague Sephora stores. The aim of the thesis is to evaluate the use of in-store marketing communication in cosmetic stores.
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Multifunctional building Cimburkova
Irra, Matěj ; Kalánek, Jiří (referee) ; Brzoň, Roman (advisor)
The subject of this diploma thesis is the design of multifunctional building in Brno, in Cimburkova street. The building is placed on flat terrain and it has four floors. Floor plan of multifunctional building is rectangle shaped. There are three different establishments in this building. Most of space of ground floor and first floor is used as parking. Rest of space of ground floor and second floor is used as café, hairdresser and store. There are eight separate offices and sanitary facilities, break rooms, storages and servers. The supporting construction of building is made of reinforced concrete column system and ceiling slabs. The building is based on reinforced concrete slab and than there is a flat roof above the building.
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The project proposal of a new store
Šobová, Romana ; Havránek, David (referee) ; Juřica, Pavel (advisor)
This bachelor's thesis discusses a project proposal with the intention to establish a new company store in the Moravian-Silesian region. The aim was to create project documentation applying the available theory, tools and methods. The documents, made in MS Visio, MS Project and MS Excel, give all the essential information needed for a successful project implementation. The resulting advantages of the investigated approach are reflected at the end of the thesis.
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Multifunctional house in Uherské Hradiště
Hanák, Martin ; Vystrčil, Jan (referee) ; Šuhajda, Karel (advisor)
THE AIM OF THIS DIPLOMA´S THESIS IS A NEW BUILDING OF A MULTIFUNCTIONAL HOUSE IN UHERSKÉ HRADIŠTĚ. THE BUILDING HAS THREE FLOORS AND ONE PARTLY UNDERGROUD FLOOR. THE UNDERGROUND FLOOR IS USED AS A STORAGE SPACE FOR THE BULDING‘S USERS AND AS A TECHNICAL SURROUNDINGS OF THE FACILITY. FIRST FLOOR IS USED AS A COMMERCIAL PREMISES, AS A BOULDER CENTRUM, COFFEE HOUSE AND SALES. THERE ARE SEVEN APARTMENT UNITS ON EACH FLOOR 1+KK, 2+KK, 3+KK AND 4+KK. OVERALL THERE ARE FOURTEEN APARTMENT UNITS, ALL FLATS ARE DESIGNED IN THE SAME WAY ON EACH FLOOR. THE WHOLE BUILDING IS ALSO EQUIPPED WITH A LIFT, IT IS A MASONRY BUILDING MADE WITH YTONG SYSTEM WITH CAST-IN-PLACE REINFORCED CONCRETE CEILING AND A FLAT GREEN ROOF. THE CONSTRUCTION ITSELF FITS IN THE SURROUNDINGS OF THE HOUSING DEVELOPMENT.
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