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Robot for Robotour 2010
Kubát, David ; Zbořil, František (referee) ; Rozman, Jaroslav (advisor)
The objective of this master's thesis was to get acquainted with an autonomous outdoor robot competition - The Robotour and further to study the capabilities and information about a robot designed on the DITS FIT Brno VUT. Next part of the project was to study various planning and localization algorithms and to make a proposal of a functional solution, allowing the robot to participate in the competition. To be specific, the goal of this work was to use the acquired knowledge for implementation of an antonomous software so the robot can start in the year 2010 race. The solution also included several related mechanical modifications. The final solution fulfills all the competiton rules and is capable of taking part in this year's plant.
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Company Tilak, a.s. and its entry to the foreign markets
Kamlerová, Karolína ; Gullová, Soňa (advisor) ; Štemberk, Jan (referee)
The bachelor thesis deals with Czech company Tilak, a.s. The main theme is the company's recent entry to the Japanese market. At the beginning there is described the origin of the company, the main object of its business and the production process. The second chapter is devoted to fashion in Japan, its historical development and the specific meaning of today's clothing. Afterwards there is described the process of establishing contacts with Japanese partners and the progress of cooperation. In the end there is described personalization as a marketing strategy which should serve the company for attracting new customers.
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Design of the marketing strategy of a commercial firm
Jelínková, Jana ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this thesis is to design a marketing strategy selected business company that operates on the market of outdoor clothing. The theoretical part deals with an introduction to marketing, marketing concept and the importance of brand. The practical part presents company in more detail, analyses market of outdoor clothing, customers and competitors. This information serves as a starting point for designing appropriate marketing strategy, which is elaborated into each element of the marketing mix at the end of this thesis.
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Developing Marketing Communications of International Festival
ELIASOVÁ, Linda
The objective of this work is to analyze the currently used marketing concept, way of communication and PR activities connected with International Festival of Outdoor Films (hereinafter MFOF) with respect to the target group and type of event. The main objective was to create a certain design improvements lead to the success of the festival.
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Conditions of exercise free time aktivities (outdoor) in České Budějovice
MRÁZKOVÁ, Veronika
This bachelor thesis on theme Conditions for exercise free time activities (outdoor) in České Budějovice desdribes spaces and places in České Budějovice, which are determined for doing sports activities in a free time. At the first, theoreticaly part of the thesis I define a free time, recreation, life style and their relation. At practically part are writes down all areas and places for sport, including children{\crq}s playground and recreation places in České Budějovice. Every one of them has described placing, extent and equipment. Than are these objects drawe in the map.
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Options for efficient use of social networks for small and medium-sized enterprises
Král, Marek ; Molnár, Zdeněk (advisor) ; Vítek, Josef (referee)
This bachelor thesis concerns the problematic of social networks and their usage for marketing purposes. In theoretical part there are described tools of the most famous social site -- Facebook, that are usable for marketing purposes, as well as its advantages and disadvantages. In practical part there is analysed outdoor segment and suitable usage of social networks as Facebook. Furthermore analysis of electivity and current usefulness is done. In last practical part there are suggested and realized suitable Facebook tools, that company NorthFinder will use for marketing purposes as well as for feedback from users. Analysis of Facebook outputs is also done including the possible usage of these data for future development
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