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Internet Marketing E-commerce
Balharová, Lucie ; Kubíčková,, Lea (referee) ; Němcová, Zuzana (advisor)
The bachelor's thesis is based on a detailed situational analysis of the new marketing strategy of the FAROT s.r.o. company, which operates on the market in the fitness area and trading of the sports equipment, while the fractional strategies for the individual elements of the marketing mix are defined.
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Marketing Strategy Proposal
Beneš, David ; Adamec, Radim (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis is focused on the design of a marketing strategy within a selected company. In the theoretical part, an examination of currently available professional literature has been made. This literature, which describes individual marketing systems, is used as subsequent source material for the empirical component of this thesis. The analytical section focuses on a description of FITCOACH s.r.o, its position in its market and an overview of competitors in this sector. The main goal of the thesis is the proposal of a marketing strategy for FITCOACT, s.r.o. In conclusion, this thesis describes suggestions for improving the company's current situation by attracting new customers and therefore raising potential sales revenue.
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Marketing Options of the Internet
T.Kovács, Gregor ; Tůmová, Miluše (referee) ; Dvořák, Jiří (advisor)
The aim of this work is to summarize the current possibilities and used approaches in the field of online marketing, and the possibility of their aplication on selected www pages. The goal is to present an approach for raising the marketing effectives and strength of a web page and increasing so its viewer rate. The work discusses the methods used in the process of online marketing analysis and the planning of online marketing strategies. The work also focuses on the field of social media marketing.
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Web Pages Design
Stibor, Jiří ; Pekař, Kamil (referee) ; Koch, Miloš (advisor)
The main goal of my bachelor´s thesis is to design a representative web pages for the professional magician. This thesis deals with the complex solution of web pages and it´s internet marketing.
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Design of a Web Presentation and Information System for Penzion Radost
Heclová, Hana ; Škarková, Marta (referee) ; Luhan, Jan (advisor)
This thesis deals with creating a draft website and information system for the Pension Radost and its realization. Defines theoretical basis necessary for the creation of websites and information systems, analyzes the current status and requirements. The work also includes a survey. Based on the findings and proposal requirements are designed website and information system and their evaluation in terms of time and cost.
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Analysis and Design of Electronic Commerce
Stránský, David ; Libor, Sobotka (referee) ; Němcová, Zuzana (advisor)
This master's thesis focuses on the analysis, design and implementation of Electronic Commerce. The first part is devoted to Internet marketing, search engine optimization and modeling of Electronic Commerce from a theoretical point of view. The analytical part focuses on the description of the common e-commerce functionalities and meeting with some available solutions and steps for its implementation. There will be designed and implemented model of E-commerce based on theoretical and analytical knowledge. This model will serve as the basic part for future application, which fits specific customer's needs.
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Marketing Communication Action Plan of FBM BUT in Social Media
Červený, Benjamín ; Kita, Peter (referee) ; Chlebovský, Vít (advisor)
Today, social media represent a new way of communication marketing and promotion of companies with the outside world. The thesis deals with the analysis of the current state of the marketing plan and with the way how the Faculty of business and management in Brno and other competing faculties promote themselves. The main purpose is to create a marketing action plan designated for the Faculty of business and management in order to increase the number of applicants applying for this faculty.
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Aspects of Company's E-commerce
Frolichová, Klára ; Hernych, Radim (referee) ; Koch, Miloš (advisor)
The thesis is focused on the establishment of company's e-commerce. Content of the thesis is a detailed market analysis and possible suppliers of solution, security, law and technology. Part of this work is a proposal for the implementation of e-commerce in company. Thesis is also engaged in internet marketing and SEO optimization.
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Proposal of E-commerce Solution
Randýsek, Tomáš ; Rabovský, Miroslav (referee) ; Luhan, Jan (advisor)
This Master's thesis is focused on the draft of an e-shop offering consumer goods with foreign origin including plan, how to promote such e-shop especially using tools of the internet marketing. Before the draft itself, there are definitions of technical terms and the specification of local legislation closely related to the electronic sale. The thesis further includes the analysis of outer environment performed in order to discover factors, which are considerably affecting retail sale in general, respectively its electronic form.
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