Original title: Marketingové možnosti Internetu
Translated title: Marketing Options of the Internet
Authors: T.Kovács, Gregor ; Tůmová, Miluše (referee) ; Dvořák, Jiří (advisor)
Document type: Master’s theses
Year: 2009
Language: slo
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [slo] [eng]
Práca sa zaoberá súčasnými možnosťami Internet marketingu a možnosťami ich aplikácie pre model www stránok s ciežom zefektívniť jej online marketing, popularitu a zaistiť nárast návštevnosti. Práca rozoberá metódy online marketingovej analýzy a postup pri plánovaní online marketingovej stratégie. Podrobnejšie sa venuje aj oblasti social media marketingu. The aim of this work is to summarize the current possibilities and used approaches in the field of online marketing, and the possibility of their aplication on selected www pages. The goal is to present an approach for raising the marketing effectives and strength of a web page and increasing so its viewer rate. The work discusses the methods used in the process of online marketing analysis and the planning of online marketing strategies. The work also focuses on the field of social media marketing.
Keywords: Internet; Internet marketing; Online marketing; SEM; Social media marketing; SOSTAC model

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/12238

Permalink: http://www.nusl.cz/ntk/nusl-575850


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses