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Personnel marketing focused on graduates' attraction
Solovská, Petra ; Tureckiová, Michaela (advisor) ; Eger, Ludvík (referee)
This diploma thesis refers to the topic of personnel marketing focused on graduates' attraction. In theoretical part it describes concepts of personnel marketing, its components, tools and parts, then it focuses on personnel marketing in a context of social system of organization and on specifics of graduates. The empirical part is searching for answers why is it important for organizations to attract graduates, which methods of personnel marketing are used to attract them, what is the strategy of personnel marketing in the area of graduates' attraction and if organizations have problems in their strategies of attracting graduates. The aim of this thesis is to specify focus of personnel marketing in the area of graduates' attraction. The empirical part is composed as qualitative research and it brings some interesting conclusion. The strategy of personnel marketing focused on graduates' attraction is to become the most desired employer and to build up good reputation of organization among students and graduates. To reach their goals in the area of personnel marketing focused on graduates' attraction, organizations use different methods, the most common are job fairs or workshops. The reasons for organizations to attract graduates are for example enthusiasm of these people who bring new ideas into...
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Employability of graduates of the University of Economics, Prague and their quality assessment of acquired higher education
Dejl, Lukáš ; Vltavská, Kristýna (advisor) ; Hulík, Vladimír (referee)
This diploma thesis deals with the employability of graduates of the University of Economics, Prague (UE) and their quality assessment of acquired higher education based on REFLEX 2013 survey. The first part of this thesis is focused on theoretical concepts and statistical methods that are subsequently used in analytical part. The analytical part contains analysis of UE graduates employability and the quality assessment of acquired higher education. The aim of this diploma thesis is to provide answers on whether there is a relationship between studied faculty and job classification or which factors affect the monthly wage level using the multidimensional statistical methods. The thesis also deals with the graduates evaluation of acquired knowledge applicability and practical usability in future career.
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Personal marketing in shared services centres
Svoboda, Tomáš ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with the topic of personal marketing in the area of shared services centres, mainly by its external part focusing on acquisition of university students and graduates. The main aim of the thesis is to propose improvements for personal marketing strategy of one concrete company. For this purpose, the key notions from the field of personal marketing as employer branding and employer reputation are defined as well as the terms from the area of shared services centres. After the definition of SSC, the sector of shared company services is going to be described to give reasons for the need for them to set up an effective personal marketing strategy aimed on university students and graduates. In practical part the assessment of the current approach to the personal marketing of the chosen company is to be made by analysing individual elements of its personal marketing strategy and comparing it to its competition. Then by using that and the results of the survey made amongst the target groups, the recommendation to improve current HR marketing strategy of the chosen company will be concluded.
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Development of the unemployment and the employability of graduates of the czech public universities within the various study programmes
Jiruška, Tomáš ; Brázdilová, Michaela (advisor) ; Vltavská, Kristýna (referee)
Employability of graduates of public universities in the labour market plays an important role in assessment of individual public universities which is connected with financing of the public universities. Furthermore, in the future it is planned to even more emphasize on the evaluation of the universities in this perspective. This bachelor thesis aims to evaluate the unemployment of graduates of public universities within the various study programmes in the frame of the economic development of the Czech Republic. The first part deals with the basic segmentation of the labour market and shows particular approaches to measuring unemployment. The second part deals with the classification of study programmes. The third part briefly describes economic development of the Czech Republic in recent years and the last part relates to a specific analysis of unemployment with an emphasis on comment on the results in individual study programmes including an outline of possible causes.
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Assessment of education quality as factor of employability on a job market of University od Economics in Prague graduates
Bezděk, Jaroslav ; Fischer, Jakub (advisor) ; Pecáková, Iva (referee)
This bachelor thesis focuses on research of university education assessment from the University of Economics in Prague, with accent on Faculty of Informatics and Statistics. However, the main aim of the bachelor thesis is to analyse, if any item of university education evaluation can be considered to become an employability factor for graduates on a job market, even five years after their graduation. Analysis was made over the data file from REFLEX 2013 survey via questionnaire. Quality of university education was researched with the aid of frequency tables and employability factors were researched on calculation of dependence rates for nominal and ordinal variables. Benefit of the bachelor thesis is firstly in option to use results for making a level of education at the University of Economics in Prague better. For example, there was found out, that nowadays students at Faculty of Informatics and Statistics do not have so good communication skills in foreign language to be acceptable in their present job.
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Unemployment and its solution with the help of European Union's funds
DVOŘÁKOVÁ, Kamila
This bachelor thesis deals with unemployment and its solution with the help of European Union's funds. I focus on European Social Funds (ESF) and on Operation program Education for Competitiveness (ECOP) in South-Czech region in programming period 2007-2013. I focus on fields of bachelor, masters, graduate and higher technical education. Hypothesis of my work is the question of connection between number of graduates from bachelor, masters, graduate and higher technical education and number of jobs seekers from this groups. Support from ESF is provided for tertiary education. There is an effort to improve, to develop new field of study and to make tertiary education more attractive. Theoretic part deals with problems associated with unemployment and explanation of terms, which are connected with it. The functioning of ESF is explained and the characteristic of programming period 2007-2013 are described. Practical Part in this part I focus on the meeting the main object. This section is devoted to characteristic Operation program Education for Competitiveness (ECOP) in South-Czech region. The disposition of unemployment, the number of job vacancies and graduates of this group are presented there. Thanks to it I can answer if moving of the number of graduates upward is caused by the moving of the number of jobs seekers upward and if graduates find assertion on labour market or are unemployment.
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Employees requiring special needs
KANTOROVÁ, Kamila
The employment of the university graduates appears nowadays as quite problematic. This statement is supported by categorizing of the graduates to the one of the risky groups on the labour market and also by the fact that the number of unemployed graduates has been increasing in the past several years. Another factors which can play a role, are growing number of university graduates, changing expectations from the labour market and the ability of the society to react to these transformations. The goal of this bachelor thesis was to map the situation of the female university graduates, who are in the beginning stage of their professional path. For this reason I chose the company ALFUN a.s., where I did my research. My focus were female university graduates, who are working for this company and have recently started their career. The thesis is divided into the two main parts - theoretical one and practical one. In the theoretical part there is a literature review, which serves for the better understanding of the topic. Also, the most important terminology is explained there. The main chapters of this part are: University graduates, Career, Discrimination, and also the Equal opportunities of men and women, as I have focused on female university graduates in my thesis. From the practical point of view the survey which was done in the frame of my bachelor thesis could serve mainly to the two subjects. First of them could be the group of graduates who participated on the research - answering the questions from the questionnaire can be an impulse for their self-reflexion and evaluation of the sufficiency of their preparation for their job, which they had chosen. The other subject which might profit from the thesis is the selected company, for which the survey results could represent a specific assessment of the state of their functioning from the point of view of their employees. Furthermore, the company should reflect the possibility of integration of the suggested improvements for advancing the situation concerning the graduates.
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Impact of economic development in 2005-2012 on the status disadvantaged groups on czech labour market
Svobodová, Lucie ; Kotýnková, Magdalena (advisor) ; Durdisová, Jaroslava (referee)
The paper examines the status of selected disadvantaged groups in the Czech labour market in 2005-2012. The main goal of this paper is to test the hypothesis that these disadvantaged groups respond to changes in Czech GDP more sensitive than the general unemployment rate. This thesis describes the development of general unemployment rate and selected disadvantaged groups in studied period. The main hypothesis is verified using regression analysis performed on the time series. Empirical investigation, realized in this work, confirm this hypothesis in a group of graduates and persons at age 15-24. For persons with disabilities and persons at age 50-74 failed to confirm the hypothesis.
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