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Creating a Fundraising Strategy for a Nonprofit Organization
MARCHAL, Dominik
The aim of this master's thesis is to evaluate the current state of creating a fundraising strategy in a selected nonprofit organization and propose improvements to the current situation. The theoretical part defines fundamental concepts and analytical approaches, delineates the nonprofit sector, and examines fundraising aspects. The practical part characterizes the selected organizations and follows a specific methodology. The assessment of the current state derives not only from the application of professional literature but also from conducted interviews with the co-founder of TEMPERI, o.p.s., and experienced fundraisers from three observed organizations. Furthermore, the structure of resources for individual organizations is explored, followed by the utilization of PESTLE analysis and Porter's Five Forces model. The outputs of these analyses are then applied within the framework of a SWOT analysis. All results serve the purpose of an effective proposal for improving the current state in relation to creating a fundraising strategy for the chosen nonprofit organization.
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Drivers of Private Equity Activity across Europe: An East-West Comparison
Kočenda, Evžen ; Shivendra, R.
We investigate the key macroeconomic and institutional determinants of fundraising and investment activities and compare them across Europe, covering 13 Central and Eastern European (CEE) and 16 Western European (WE) countries. Five macroeconomic variables and nineteen institutional variables are selected. These variables are studied using panel data analysis with fixed effects and random effects models over an eleven-year observation period (2010–2020). Bayesian Model Averaging (BMA) is applied to select the key variables. Our results suggest that macroeconomic variables have no significant impact on fundraising and investment activity in either region. Investment activity is a significant driver of fundraising across Europe. Similarly, fundraising and divestment activity are significant drivers of investments across Europe. Institutional variables, however, affect fundraising and investment activity differently. While investment freedom has a significant effect on funds raised in the WE and CEE countries, government integrity and trade freedom are both significant determinants of investments in both European regions. In addition, the results demonstrate that, in contrast to the WE region, fundraising in the CEE region is not country specific.
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Marketing strategies of the non-profit organizations on social media and reactions of the users
Bílková, Kateřina ; Vranka, Marek (advisor) ; Háša, Marek (referee)
This diploma thesis focuses on the marketing strategies of non-profit organizations on social media in the context of the war in Ukraine, and examines how the user audience reacts to these strategies and what attitudes they hold towards them. The theoretical part therefore deals with the concept of non-profit organizations, which it defines, along with the various types of such organizations, as well as marketing, specifically social marketing and marketing of non-profit organizations as key points of the work, and then marketing strategies of non- profit organizations. The work also analyzes the image and reputation of non-profit organizations and what constitutes them. Aseparate subchapter also discusses the factors that may discourage non-profit organizations from using social media, and factors of success. The contextual part briefly discusses the outbreak of the armed conflict in Ukraine and selected well- known non-profit organizations in the Czech Republic. This is followed by the methodological part, which describes the chosen methods of qualitative and quantitative analysis. The analytical part of the work is dedicated, in the first part, to a qualitative survey, in order to map the basic trends and characteristics of people who have contributed to non-profit organizations, both in...
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How to ask for donations: an experimental approach to fundraising on social media
Hamrová, Alžběta ; Vranka, Marek (advisor) ; Houdek, Petr (referee)
The objective of this thesis was to compare the effectiveness of different psychological effects used in fundraising and to determine which ones are most effective in motivating people to donate in a digital landscape. The research consisted of a field experiment that tested the following elements of charity appeals using social media ads of the organisation UNICEF Czech Republic: gain and loss framing, message type (statistical or anecdotal information), and the use of inclusive or exclusive language. Based on the data, there were no statistically significant differences in the donation intention using the above methods. Thus, for the most part, the results did not support the findings of previous laboratory experiments, which is subsequently set in the broader context of replicability of social science studies. The thesis highlights the importance of retaining some degree of detachment when implementing strategies based on findings from laboratory research into practice. There are reasons to be cautious, both because of the publication bias and because of the diverse conditions in which research takes place, which may influence the effectiveness of particular fundraising tactics. The main contribution of this paper lies in the high ecological validity of the field experiment and the subsequent...
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Evaluation of Economy and Fundraising of Selected Non Profit Organization
Dobešová, Markéta ; Musilová, Helena (referee) ; Lajtkepová, Eva (advisor)
The bachelor thesis focuses on the evaluation of the economy and fundraising activities of selected non-profit organization, Oblastní charita Vyškov. The teoretical part of the thesis describes the issues of the non-profit sector, fundraising and churches, religious societies, and religious legal entities. The analytical part includes the analysis of costs and revenues, financial performance, and fundraising. Conslusion of the bachelor thesis, there are presented own solution to raising funds.
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Evaluation of Economy and Fundraising of Selected Non Profit Organization
Spurná, Kristýna ; Kalivodová, Eva (referee) ; Lajtkepová, Eva (advisor)
The bachelor thesis is focused on the evaluation of the economic and fundraising a selected non-governmental non-profit organization, Junák – český skaut, středisko Vyškov, z. s. Thesis is separate to 3 parts. First is focused to teoretical basis non-profit organization. After that follows an analysic part, which contains overal assessement of the financial situation and fundraising. Last part contains personal suggestions for improving the financal situation and fundraising.
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Evaluation of Economy and Fundraising of Selected Non Profit Organization
Svatošková, Juliána ; Musilová, Helena (referee) ; Lajtkepová, Eva (advisor)
This bachelor's thesis is focused on the evaluation of the development of the economic and fundraising activities of a selected non-governmental non-profit organization, the general benefit company People in Need. At the beginning, the goals of the work and the methods used to achieve them are defined. The following part includes the theoretical starting points needed for processing the analytical part. On the basis of the data from the outputs of the analyzes carried out, a summary evaluation of the development of economic and fundraising activities follows, from which proposals for solving new possibilities of obtaining funds needed to ensure the operation of the main activity of this organization are derived.
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Evaluation of Economy and Fundraising of Selected Non Profit Organization
Štraubová, Veronika ; Šebestová, Monika (referee) ; Lajtkepová, Eva (advisor)
The bachelor thesis focuses on economic evaluation and fundraising activities of selected non-governmental non-profit organization called Dobrovolnické centrum Kladno.In the theoretical part of the bachelor's thesis there is a description of the issues of the non-profit sector and fundraising which is presented on the basis of selected literature. In the analytical part of the bachelor's thesis there is an analysis of costs and revenues and modified financial analysis. Based on these analyses there is a summary of development of the economy and fundraising. The last part of the bachelor's thesis is dedicated to own proposals for improving weaknesses.
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Comparison of Non-Profit Organizations Funding
NEČASOVÁ, Michala
The bachelor's thesis deals with non-state non-profit organizations and their financing options. The theoretical part deals with the position of non-profit organizations in the national economy and the explanation of basic terminology. The work focuses only on non-state non-profit organizations, on their characteristics, functions, forms or types. The next part presents the basic sources of funding and the concept of fundraising. The practical part is focused on the financing of selected organizations and the comparison of the results. The methods of analysis, comparison and synthesis were used for the purposes of the bachelor thesis. The information is from an interview with representatives of organizations, as well as their annual reports and websites served as a data source. The evaluation of financing and marketing of individual organizations was followed by a comparison in the area of financing, assets and liabilities, costs and revenues, economic results, services provided, employee satisfaction and marketing. After that, it was possible to come to the conclusion, for example, that the main source of funding for both selected organizations are contributions from the public administration, on which they depend. At the end, several changes were recommended to the organizations, which would lead to the improvement of the financing and the overall functioning of the organization.
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