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Modification of Company Information System
Kašpar, Jan ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The bachelor thesis deals with the design of information system of the company VacuSol, spol. s r.o. Based on the analysis, will present a proposal to improve corporate websites and pages on social networks. Bachelor thesis assesses the current situation of the information system of the company and establishes criteria for the selection of the optimal solution. Furthermore, by comparing products identified criteria and recommends the product that best meets the requirements company VacuSol, spol. s r.o.
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Marketing Communication
Buršík, Dominik ; Kruljacová, Anna (referee) ; Schüller, David (advisor)
Bachelor’s thesis focuses on efficiency of selected online marketing tools used by company Jazyková škola Jílek. The fundamental concepts of communication mix are explained in the first chapter. The correction of the communication plan, leading to the increase in brand awareness and to the enhancement of sales, is based on the analysis and evaluation of current online marketing tools.
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Social Network Analysis using methods of pattern recognition
Križan, Viliam ; Burget, Radim (referee) ; Atassi, Hicham (advisor)
Diplomová práca sa zaoberá rozpoznávaním emócií z textu v sociálnych sieťach. Práca popisuje súčasné metódy extrakcie príznakov, používané lexikóny, korpusy a klasifikátory. Emócie boli rozpoznávané na základe klasifikátoru, netrénovaného na anotovaných dátach z mikroblogovacej siete Twitter. Výhodou použitia služby Twitter, bolo geografické vymedzenie dát, ktoré umožňuje sledovanie zmien emócií populácie v rôznych mestách. Prvým prístupom klasifikácie bolo vytvorenie Baseline algoritmu, ktorý používal jednoduchý lexikón. Pre zlepšenie klasifikácie sme v druhom bode použili komplexnejší SVM klasifikátor. SVM klasifikátory, extrakcie a selekcie príznakov boli použité z dostupnej Python knižnice Scikit. Dáta pre natrénovanie klasifikátoru boli zhromažďované z oblasti USA, a to s pomocou vytvorenej aplikácie. Klasifikátor bol natrénovaný na dátach, označených pri ich zhromažďovaní - bez manuálnej anotácie. Boli použité dve rôzne implantácie SVM klasifikátorov. Výsledné klasifikované emócie, v rôznych mestách a dňoch, boli zobrazené v podobe farebných značiek na mape.
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Marketing Communication of Engine Tables Brand on the Social Networks
Pokorný, Marek ; Plachký, Leoš (referee) ; Chlebovský, Vít (advisor)
Target of bachelor's theasis is to propagate Engine Tables brand on new social networks and improve propagation on exist social networks. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
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Use of Social Media in Marketing Communication of Selected Company
Medková, Kateřina ; Dofková,, Jekaterina (referee) ; Chlebovský, Vít (advisor)
The diploma thesis describes the issue of using social networks of a selected com-pany in marketing communication. The aim of the thesis is to analyze the current situation in the company and to suggest a new solution, the marketing tools, which the company can use in the future. The first part summarizes the issues of marke-ting communication, marketing and communication mix and social networks. The analytical part includes analysis of the internal and external environment, analysis of the competitive position of the company, as well as SWOT analysis. The final proposal then explores the communication channels currently in use and shows new possibilities for using communication channels along with the expected costs.
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Fashion brand
Slanař, Karel ; Klouzková,, Alice (referee) ; Macháček, Mikuláš (advisor)
The aim of the diploma thesis was to create my own fashion brand and to come up with idea for starting my business. The work of graphic designer consists of collaboration with client which mostly leads to some kind of compromise. My aim was to create whole final product. I took this project as challenge to try something new and recieve professional feedback on my work. The reason why i chose fashion design is because i am interested in fashion for a long time.
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Information System Assessment and Proposal for ICT Modification
Konečný, Tomáš ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The bachelor thesis deals with the design of the information systém for VIVO CONECTION s.r.o., which specializes in providing internet conection and communication technologies. The company uses an information system called IKARUS, which evolves itself. Based on the analysis of the current state, I will try to find weaknesses of the information system and propose optimization for maximum efficiency. The outcome of this thesis will draft amendments of information system to achieve better efficiency.
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