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The Left and the Right in MF Dnes and Právo (how both newpapers define, depict and present the left nad the right 6 weeks before general elections in 2010
Poljakov, Nikita ; Jirák, Jan (advisor) ; Trampota, Tomáš (referee)
This dissertation focuses on the analysis of the front pages of two main Czech newspapers - MF Dnes and Pravo. The front pages are analyzed six weeks before the General elections in 2010. The thesis aims to specify how each newspaper defines and informs about the left-wing and right-wing politics and which topics does it connect with both spectrums. Dissertation also touches the political aspect of the definition of the left and the right with a respect to historical development of both spectrums. Afterwards the dissertation compares both newspapers and tries to figure out, in what topics they differ when defining the left and the right wing. The analysis approaches both newspapers the same objective way, not looking at their political inclination.
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Comparative analysis of the national newspaper supplements Salon, Kavarna and Orientace
Farná, Kateřina ; Köpplová, Barbara (advisor) ; Šoltys, Otakar (referee)
Diploma thesis "Comparison analyses of national newspaper supplements Salon, Kavarna and Orientace" analyses supplements of national, daily released newspapers: Pravo (Salon), Mlada fronta DNES (Kavarna) and Lidove noviny (Orientace). Essential methods used in this work are quantitative analysis, applied to specified moths during years 2006-2008, and chronological analysis of chosen issues during years 1998, 1999, 2000 and 2005. Based on them, various evaluations of supplement main characteristics, specific features and differences were observed. Most important characteristics investigated in the work are: supplement content and graphic conception, placement within the carrying newspaper, structure of published literature forms, themes and sub-themes. There can be also found summary of each supplement history, list of its typical authors and internet version description. Author of this thesis also introduced related overview of Czech literary and cultural magazines (Literarni noviny, Host, Divoke vino, Revolver Revue, Tvar nebo A2) and briefly stated profiles of main national newspapers. To gain supplement readers characteristics, approximate sociological questionnaire was processed among university students.
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The Effect of Change of Media Ownership on the Content of Selected Daily Papers: The Case of the MAFRA Media House Acquisition
Štveráková, Iveta ; Dvořáková, Vladimíra (advisor) ; Müller, Karel (referee)
There seems to be growing amount of doubts about the independance of Czech media and its position in the public space since the mid 2013, when Andrej Babiš - the second wealthiest Czech entrepreneur and since 2014 also the minister of finance -- has bought MAFRA media house, which issues among others two Czech daily papers Mladá fronta DNES and Lidové noviny. Aim of this thesis is to find out, how the change in the ownership of the MAFRA media house affected the content of the two daily papers. Such effects are analysed in articles published in Mladá fronta DNES and Lidové noviny, firstly in general in the foreign policy topics, secondly in representation of the name of Andrej Babiš and thirdly in representation of the distinct subsidiaries of the Agrofert group. Data collection is divided into two separate periods -- before and after the acquisition of MAFRA media house by Andrej Babiš. Quantitative content analysis has been chosen as the method of research.
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The proposal of marketing plan for electronic version of newspaper with paid content
Pazderská, Lucie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The aim of this master thesis is to suggest the marketing plan for paid digital version of daily newspaper MF DNES. The thesis is divided into two parts -- theoretical and practical. The first part focuses on marketing plan from the theoretical point of view, where the plan and all its parts are summarized and defined into details. In the practical part, the plan is presented on the example of paid digital version of MF DNES. On the basis of deep market analysis, consumer analysis and executed marketing research, the marketing goals of the company are set. Based on these goals, the marketing strategy is suggested. The strategy is further explained in the action plan. Finally, the budget corresponding to these actions is proposed.
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Marketing of MF DNES and iDNES.cz
Vaňo, Lukáš ; Štědroň, Bohumír (advisor) ; Procházka, Jan (referee)
This graduation thesis is aimed to identify the current situation of the newspapers Mladá fronta DNES and the internet portal iDNES.cz in the Czech media market. The print market, as well as the Internet market is undergoing some changes mainly caused by technological progress and society development. Both products are under control from the Mafra Media Group, which has to respond to the ongoing development of the Internet, as a dynamically growing media type at the expense of newspapers. The success is the close cooperation between both journal channels and frequent use of the possibilities of promotion in other media under the Mafra Media Group.
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