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Analysis of incoming tourism of Venezuela in relation to Czech Republic
Lorenzová, Veronika ; Valentová, Jana (advisor) ; Dragula, Ladislav (referee)
The thesis is focused on incoming tourism Venezuela in relation to the Czech Republic. Conditions for the development of incoming tourism in this exotic destination are detected. Are also detected and compared different modes of travel to Venezuela on the Czech market. Finally, it is also carried out a survey on the demand for this destination from the Czech clientele. All data are thoroughly evaluated and are outlined possibilities of further development of incoming tourism Venezuela.
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Marketingová strategie firmy ADIDAS na vybraných zahraničních trzích
Jelínková, Kristýna ; Zamykalová, Miroslava (advisor) ; Horák, David (referee)
The bachelor thesis deals with the marketing strategy of the company adidas on the global level and with its adaptation to the Czech, North American and Chinese markets. An analysis is carried out to present the competition on the Czech sporting goods market and the SWOT analysis of adidas. The theory of marketing mix is compared with the practices of the Czech adidas subsidiary. The customer perception of the new marketing campaign is assessed on the basis of a questionnaire research.
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Product LifeCycle Management - supply of the Czech market
Šverák, Martin ; Gála, Libor (advisor) ; Basl, Josef (referee)
This undergraduate thesis deals with the topic of Product LifeCycle Managment, and supply of these products on the Czech market. This thesis is divided into two parts. The first part is theoretical, and is focused on defining all the terms necessary for easy orientation in the next parts of this thesis. In this part, the greatest emphasis is placed on the explanation of terms such as life cycle of a product and Product LifeCycle Management (PLM). The second part is practical, and deals with an analysis of supply of PLM products on the Czech market. The Czech market is divided into two parts, the first are partial solutions, and the second are complex solutions. This thesis is focused on complex solutions from which three deputies are chosen, and finally compared. Method of searching and evaluating of products tries to most emulate the way of potential customers, for whom this thesis should simplify their selection of PLM systems. The aim of this thesis is an analysis of three chosen PLM systems which are offered on the Czech market.
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Current Trends in Consumer Behavior
Mynařík, Jan ; Vávra, Oldřich (advisor) ; Černá, Jitka (referee)
This thesis deals with three selected current trends related to consumer behavior -- onslaught of retro products and retro marketing generally, changes in behavior related to electronic marketplace, and stricter demands for flawlessly designed products and services. Each trend is described and attention is given to driving forces of these trends, the ways they can affect consumers' lives and how they can be observed. The knowledge of the trends is then applied to determine how different groups of Czech consumers can be affected by those trends, thus giving businesses hints on how to incorporate the trends in the approach to their customers and monetize on them.
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Retail marketing of consumer electronics
Stara, Jiří ; Postler, Milan (advisor) ; Průša, Přemysl (referee)
The theoretical part deals with the marketing mix and brand. More space is devoted to current trends in the world of consumer electronics and to the Czech market. Characteristics include technological development, the current state of retailing and major electronics manufacturers and retailers in the country. The research focuses on purchasing decisions in the category of consumer electronics. The work concludes with an overview of marketing tools suitable for this type of goods.
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