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Evaluation of supply of primary attractions for the segment of children in the tourism industry in the Czech Republic
Kolumpková, Michaela ; Valentová, Jana (advisor) ; Hošek, Rostislav (referee)
The aim of this bachelor's thesis is a comparison of supply of primary attractions in the tourism industry specialized in a segment of children in all regions of the Czech Republic. The supply is compared in terms of a number of the attractions and the complexity of the supply. The thesis is divided into three main chapters. The first chapter is theoretical and the terms of the tourism industry and primary attractions are characterized. The second chapter is also theoretical and is focused on leisure time and tourism of children, whereas needs and motivation of children are considered. The last chapter is practical and the supply of the primary attractions is evaluated in terms of the number of the attractions and the complexity of the supply. Then the supply is compared among the regions. Finally, the conclusion, which regions are more or less focused on the segment of children, is drawn and whether the number of children visitors in regions is influenced by the number of primary attractions for children.
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The comparation of web pages of specific towns from Czech Republic
Boháčová, Jana ; Toman, Prokop (advisor) ; Sigmund, Tomáš (referee)
The point of interest of this thesis is analysis and comparation of web pages of three towns from Czech Republic. It also includes several notes about using an internet in goverment sector. There are set the criteria of avaluation in the first part of analysis. Each criterion has several points of view and each criterion is evaluated by specific numer of points. Also each criterion has its specific weight in complex evaluation. The final result is based upon summ of above mentioned points. The second part of thesis is the analysis of each town separately and also in comaparation with the others. In conclusion there are suggestions and recomandations for farther development of web pages contained in analysis.
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Anton Popovič and his contribution to the development of translation studies
Špirk, Jaroslav ; Králová, Jana (referee) ; Jettmarová, Zuzana (advisor)
This theoretic-historiographical thesis deals with the personality of the Slovak scholar Anton Popovič (1933-1984) and his contribution to translation studies between the late 1960s the early 1980s. The thesis examines the theoretical and methodological underpinnings of Popovič's theoretical work (especially Jiří Levý and František Miko), analyzes his most important publications within the field of translation studies, and discusses criticisms as well as inspirations of his conception of translation. The thesis concludes with an evaluation of Popovič's role in developing Czechoslovak and international translation studies, most importantly of the so-called descriptive translation studies, or the manipulation school. The contribution of this thesis may be regarded primarily as a first attempt at a comprehensive study of the personality and thinking of Anton Popovič.
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Marketing Strategy of the Company Motiv Press, Ltd.
Smolík, Kamil ; Jelínková, Šárka (referee) ; Šimberová, Iveta (advisor)
The aim of master´s thesis is the suggestion of marketing strategy for Motiv Press company. The first part of the thesis is a detailed descreption of theoretical resources which I gained during my studying Faculty of Business and Management. The second part of the master´s thesis is focused on the complex analysis of the current situation of the company. On the basis of these facts I Works out a marketing strategy which contains a couple of proposals and designs including their time frame and economic characteristics.
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Global pressures on restructuring of automotive industry in EU
Svatoňová, Petra ; Němcová, Ingeborg (advisor) ; Jeníček, Vladimír (referee)
The thesis is concerned with a question, what plays the key role in decision making process about restructuring of production capacities of automotive companies within global process. All of this is running in the background of optimization factors influencing their cost items value. Volkswagen AG, more precisely SKODA AUTO was chosen for behavior analysis introduced as a case study. The goal is to suggest some recommendations for SKODA AUTO to help with achieving sales of 1,5 million cars in 2018 based on global pressures analysis affecting automotive industry and future cost development study in this field. The main benefit of the thesis is the complex cost items analysis resulting in application of the conclusions into SKODA AUTO case in a form of recommendations based on cost reduction.
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Financial analysis of Casia s.r.o.
Kult, Jakub ; Kislingerová, Eva (advisor) ; Hylmar, Jindřich (referee)
A financial analysis of Casia s.r.o. company conducted for years 2003 -- 2007. The thesis is conceived for managers (owners), who are involved in a further growth of the firm. Not only standard quantitative methods are used in the paper (percentage analysis, ratios, horizontal and vertical analysis of account statements, cash flow, working capital, economic value added and financial leverage calculation), but also methods for complex assessment of the company: Index IN05, Quick Test. A part of the work is also an intercompany and industry comparison. Proposals for improvements are defined in the conclusion.
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Family policy in the Czech Republic and its role in the reconciliation of work and family life
Heilová, Iva ; Krebs, Vojtěch (advisor) ; Stočková, Olga (referee)
Reconciling work and family life has been the topic of intense discussion in Europe over the past decade, in large part because the continent's declining and aging population makes it necessary to attract the widest possible range of European society into the labor force. One of the available segments comprises mothers and fathers with very young children. This thesis analyzes the formulation of family policy in the Czech Republic and its support in the aarea of reconciling family and professional life. The analysis herein is based on a comparison of international practices. The goal of this work is to evaluate the formulation of the relevant instruments of family policy that are intended to help people successfully balance family and work.
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Optimal detection of QRS boundaries in ECG signals
Spáčil, Jakub ; Hrubeš, Jan (referee) ; Vítek, Martin (advisor)
This diploma thesis deals with location optimal wavelet for detecton charakterics points of QRS complex in ECG signals. The first part of this thesis deals with description of heart, genesis of electric signals on heart and problem of noise. The second part describes the wavelet transform and the designed program and the third part evaluate detection results. The created program is working with 10 ECG signals from the CSE database and is testing 12 different mother wavelets. The program was developed in Matlab environment and is based on the finding zero-points in the transformed signal.
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The impact of realization investment on company management
Dlouhá, Lucie ; Kozáková, Petra (advisor) ; Pevná, Jana (referee)
The subject of the thesis is evaluation of a biogas station activity and its impact on the entire economy. The theoretical part describes the basics of biogas station functioning and legislation to construct and operate biogas station. Then it focuses on investment theory where basic methods of evaluation of economy efficiency and chosen ratio indexes of financial analysis for company´s evaluation are summerized. In practical part, the methods analyzed in the theoretical part are employed for specific details found in AGROSPOL STARÝ PELHŘIMOV Inc. The outcome of the thesis is a complex summary of impacts of a biogas station construction. Key words: biogas plant, company´s economy, economic efficiency of investment.
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