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Analysis of HC Slavia Praha proposals offered to sponsors
Koutník, Pavel ; Janák, Vladimír (advisor) ; Oponent B, (referee)
Název práce: Analýza nabídky HC Slavia Praha pro sponzory Název práce v angličtině: Analysis ofHC Slavia Praha proposals offered to sponsors Cíle práce: Objasnění struktury nabídky protivýkonů klubu Objasnění struktury partnerů klubu Nalezení možností ke zkvalitnění stávající nabídky Vytvořit nabídku pro nové uspořádání partnerů Metoda: Popisná analýza, interview, komparace Výsledky práce: Popisují jak současnou nabídku hokejového klubu HC Slavia Praha pro sponzory, tak i strukturu stávajících partnerů. Přispívají k semámení se s problematikou sponzoringu v ČR a představují i organizace, které v oblasti ledního hokeje nabídku klubu pro sponzory ovlivňují. Analýza potvrdila, že nabídka sponzorům je u vybraného subjektu na velmi dobré úrovni. Nejvíce je pak propracovaná ta část nabídky, která se vztahuje k prodeji reklamy. I v ostatních částech je nabídka uspokojivá. Klíčová slova: Sponzoring, sportovní produkt, sportovní reklama, nabídka pro sponzory, lední hokej
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"Quatlity television" explained, exemplified by Czech television program "Q"
Beladová, Michaela ; Šoltys, Otakar (advisor) ; Kartous, Bohumil (referee)
The diploma thesis "Quality TV" explained, exemplified by Czech television program "Q" explains the term quality television. Firstly, it describes its development, criteria and use. The following part of this paper describes the program "Q" itself, which is dedicated to the queer minority and is being broadcasted by Czech television. The program has been analyzed using a semiotic analysis of television. The animated open (theme) of the program has been studied thoroughly; I also tried to find commonalities for other parts appearing frequently in episodes. A closer approach has been given to three chosen parts as the representatives of the program - two reports and one interview - which should make the structure and the coverage of the program easier to understand. The first report talks about the idea of pregnant men, the second part is an interview of the editor-in-chief of the British lifestyle magazine for men, Attitude, and the third (a report) covers transsexual people and the possibility of surgery in order to change their sex. A detailed analysis focuses on all three parts of the program: the visual, auditive and textual part. Based on the results of this analysis, some 12 criteria of quality, which were defined by Robert J. Thompson (researcher of American TV shows from the 1980's) were applied. The...
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Brand positioning Carla
Kotíková, Vanda ; Postler, Milan (advisor) ; Šmíd, Josef (referee)
This diploma thesis called "Brand positioning Carla" is focused on the analysis of the position of the brand Carla on the Czech market. My recommendations are based on this analysis. The theoretical part describes current marketing and marketing trends, the components of the marketing mix and SWOT analysis. The second chapter describes the brand's development, history, trends and brand elements. The third part of the theoretical part is focused on marketing promotional and communication activities. Last chapter describes brand positioning. The practical part of my thesis is mainly based on internal information which was provided directly by the Carla company, also other techniques as interviews with company management and a questionnaire were used. The first part is focused on company presentation and history of the Carla company. Then I evaluated its market position and analyzed strengths, weaknesses, opportunities and threats of the so-called SWOT analysis. Also an analysis of competition and description of the company's distribution channels is included. The next chapter describes the segments which are products targeted. In conclusion, I described the promotional activities of Carla and suggested promotional activities for the company's new product.
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Adolescent Self-Injury Behavior
Blažková, Šárka ; Oudová, Drahomíra (referee) ; Krahulcová, Beáta (advisor)
The thesis "Adolescent Self-Injury Behavior" deals with self-injury in adolescence especially with the regard to the Czech Republic. It provides the basic theoretical demarcation of self-injury as a basis for following practical part. Transcribed and processed interviews bring two different perspectives on self-injurious behavior in adolescence. First, there is an interview with self-injuring girl, than with psychiatrist who meets the self-injury in his practice. Processed survey, which is the subject of the third part, was conducted as a questionnaire among students of secondary level of education in Karlovy Vary. Its primary purpose was to determine at least tentatively the occurrence of self-injury behavior among adolescents in Karlovy Vary and its distribution between the sexes.
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Briú: A Coffee Roasting Startup
Beck, Maximilian ; Jirsák, Petr (advisor) ; Nussbaumer, Rebecca (referee)
The purpose of this study is to examine the German coffee market and its appropriateness as a new market to enter for the startup Company Briu. The company has been continuously growing since its initial start. The Chilean Coffee startup has since then looked for new markets opportunities in Europe. Their favored market is Germany. The research conducted in this paper is supposed to reveal the market its suitability for the company its expansion. The following key areas are assessed in order to decide whether or not the company should enter the market: 1. The demand for specialty quality coffee in Germany 2. The supply chain for the product 3. Governmental support of startups in Germany 4. The potential of the German Coffee Market 5. The legal and regulatory frame in Germany 6. German Customer 7. Market attractiveness 8. Ease of entry 9. Partner selection In this study, nine Coffee startups were interviewed. All the companies are located in Germany and the interviews were conducted via phone. The results suggest that the demand for specialty coffee in Germany is high enough to make the market entry of the company successful. The legal and financial landscape of the German startup industry supports the decision to enter the German specialty coffee market and an appropriate supply chain as well as suitable business partners are available.
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It is not possible to buy love, but sex can be bought - research on market of prostitution focused on subjects that represent market supply of prostitution
Marková, Eva ; Písař, Pavel (advisor) ; Loužek, Marek (referee)
The bachelor essay deals with the influence of economic, legal, social and moral aspects on subjects that represent market supply of prostitution. At the beginning there are briefly described the reasons and substance of the shadow economy, there are also defined notion of prostitution and possible ways of this activity. The next part of the essay focuses on the market, subjects that represent market supply and market demand, legalization and taxation of prostitution. The theoretical part of bachelor essay also study the prostitution in Czech Republic and it's legal regulations, public notice, draft laws in 2005 and 2008. In practical part there are described research technique, target group and presumed intent of this essay. The information source for market research of prostitution in nightclubs is oral interview with prostitutes and with manager of disorderly house. The target of bachelor essay is to find out what has an influence on behaviour of prostitutes and their managers and to determine whether the market supply of prostitution will be changed.
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How is the Traditional Canadian Value of Volunteering Surviving?
TROUP, Pavel
The aim of this thesis is to test and consequently disprove or confirm the hypothesis that with the large influx of immigrants to Canada, volunteerism might not be able to survive in its present form. In the theoretical part of the work focus has been set on term definition and volunteering classification because it is a structured activity with its own rules and policy. History of volunteering has been described in the following chapter. This part goes beyond the history of volunteering in Canada since it is a deeply rooted Anglo-Saxon tradition which had been brought there by the British and French. The last chapter has been dedicated to the current situation of volunteering in Canada including a profile of a volunteer and possible current threats. The practical part has been based on a survey conducted among York University community members and an analysis of their answers. This survey became, together with my visit to the 2011 Toronto Volunteer Fair and an in-depth interview, the main source for the comparison of practice and theory.
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Monitoring Conditions for Physical Activity Utilization on the Medical Program at the Detoxification Ward
Knapová, Veronika ; Kaplan, Aleš (advisor) ; Sýkora, Miloslav (referee)
Title: The Monitoring OfCondition For Motion Activites Utilization In The Terms OfThe Medical Program At The Detoxification Ward The aim of a work: The aim of this diploma work is the monitoring of rnotion activities utilization at the rnedical procedure and the determination of physical ability level of patients curing at the detoxification ward in the General Teaching Hospital in Apolinářská street. The methodology of a work: By the aim of this diploma work we have chosen the following work's methods: the controlled interview, the questionnaire and the kinetic tests. Because of the motion activities monitoring we have used the following instuments of the pedagogical research: the controlled interview and the non-standardized questionnaire containing seven closed and three non-closed questions. We have taken advantage of the personal statement of the motion activities implementor. The kinetic test we have applied for the determination of physical ability level ofpatients in the four test days. The results of a work: The motion exercises make a part of the daily program at the detoxification. The physical exercises have positive effect on the physical condition of patients addicted to alcohol and also on their mental condition. Therefor the motion programs could have a positive effect in the terms...
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Creation of a strategic development plan for selected municipalities
HAJNOVÁ, Viola
The village, which I set out a strategic development plan, is the municipality Hlincová Hora. I chose it for its significant development in recent years. The first part - literary research - theoretical foundations of the functioning of municipalities and recommendations for dealing with strategic plans. The following section - characteristics of the village, municipality SWOT analysis, interview with the mayor and citizens of several community questionnaire. The idea of strategic plans for community development plan, I found the interview with Mr. Mayor. The framework uses the municipality's vision is to develop tourism. Then I incorporated public opinion and added their own ideas and insights. In the final part of "Talk, proposals for changes in the village", I recommend me councilors to consider the proposed topics, and where začleněnit the development plan. Their implementation should contribute to increasing the attractiveness and competitiveness of the broader community, and to increase the satisfaction of most people who live here in the narrower sense. The municipality should maintain and keep its rural character in the future and thus will be attractive not only for residents of the nearby metropolis of South Bohemia, České Budějovice.
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The Training Plan for military Climbing Instructors Aimed at the Climbing Performance
Vavruška, Pavel ; Barták, Erik (advisor) ; Sýkora, Karel (referee)
Title The condition preparations for military climb instructors for climbing performance. Aim ofdiploma thesis The aim ofthis thesis is to suggest a mostly optimized training plan for milítary limb instructors with a view to the progressive rise ofthen efficiency on the basis of approachable literature study and interview with limb instructors. Method This diploma thesis is a pilot study using inquiry. It arose in conjunctions with milítary instructors and limb trainers. Military limb instructors, military limb head instructors (person granting instructors license) and air rescuers, both from Army ofthe Czech Republic and Fire Rescue Brigade ofthe Czech Republic, and also head limb instructors from Fire Rescue Brigade ofthe Czech Republic were required to participate. The informants were selected in accordance with their qualification. Keywords Military limb, special hodily preparation, condition, persistence, strength, stress.
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