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Ecological marketing
Neznaj, Radek ; Procházka, Jan (advisor) ; Pešek, Ondřej (referee)
The work addresses issues of ecological marketing, specifically focuses on the marketing mix of organic products. The intention is to point out guidelines and outline options that may be the potential of products development in line with environmental objectives and the enterprise. The work is divided into three parts. The first part briefly shows the evolution of marketing and its current form, including current trends and events that led to the emergence of ecological marketing. This section defines the ecological marketing objectives. Second, the main part of this work shows the ecological marketing mix in the ordinary formulation: product, price, place and promotion. Attention is paid to all individual elements of the mix, their advantages, disadvantages and the key aspects in the use of ecological products and where possible, illustrated on practical examples. The last part consists of two case studies. The first one is focused on design and packaging at Hewlett-Packard, namely multimedia notebook HP Pavilion for Walmart. The second is focused on the Toyota and its Prius hybrid model in order to analyze key aspects of the success of this model on the market of hybrid cars. The conclusion summarizes the key aspects of ecological marketing and suggests possible development for the future.
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Software testing in Visual Studio 2005
Padevět, Daniel ; Kašparová, Alena (advisor) ; Ruda, Aleš (referee)
Tato bakalářská práce shrnuje teoretická východiska testování aplikací a uvádí praktické návody a osvědčené postupy pro testování s využitím Microsoft Visual Studia 2005 Team Suite. Práce byla napsána ve spolupráci s firmou Empire s.r.o. při testování ASP.NET webové aplikace. Všechny uvedené postupy byly ověřeny při úspěšném testování komerční aplikace. Hlavním přínosem práce je uvedení úspěšného návodu na testování aplikace a doporučení pro řešení nejčastějších problémů. V první části jsou popsána teoretická východiska a postupy testování. V dalších částech je uveden doporučený postup testování, poznámky k vytváření dokumentace testů a zajištění jejich konzistence. Poslední část práce je věnována využití Visual Studia 2005 na podporu testování. Jsou zde rozebrány základní typy testů a nastavení Visual Studia 2005.
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Tax preference related to public benefit activities for donors
Miklová, Alena ; Slintáková, Barbora (advisor)
The thesis deals with a support of public benefit activities via a tax system. I define a public benefit both in the Czech republic and abroad, a public support and types of a tax preference for donors. I mention a trend of a deduction for donations in the Czech Income Tax Act since 1993, an actual amendement and a planned one. Furthermore the thesis describes the tax preference for donors in ten selected countries of Central and Eastern Europe. These regulations are transferred to the Czech tax system. It is the basis for an analysis introduced in the last part of the thesis. The analysis studies an impact of tax preference to the Czech taxpayer, both natural and legal person.
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The sympathy and the antipathy in the interpersonal relationships
Herlesová, Jitka ; Morgensternová, Monika (referee) ; Slaměník, Ivan (advisor)
Central for this work i s a study of the emotions - sympathy and antipathy - in the interpersonal relationships. Our goal was to find out, how would normal people alone describe them. The theoretical part deals with the psychological base of metodology, meanings and researches of sympathy, antipathy, mental representation, prototypical and script approaches, and emotins in interpersonal relationships in general. The empirical part contents two stages of the research. In the first stage the list of the emotions, the thoughts, the behavior and the characteristics of a typical person is gained. The results describe emotions in their variability and give quite complex image ofthe typical personality, the cognitive, behavioral and emotional features conected with described concepts. From these freely given statements was made a list of features typical for sympathy and antipathy. The second stage contains prototypical ratings of the items from the list. In spite of only few mentions of sympathy or antipathy in the psychological Iiterature, ordinary people were easily able to say, weather a feature i s a good or a weak example of the sympathy and the antipathy. Between these central and peripheral features was a fuzzy boundary. Powered by TCPDF (www.tcpdf.org)
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The style of parenting typologies and the juvenile delinquency
Cieslarová, Veronika ; Buriánek, Jiří (advisor) ; Podaná, Zuzana (referee)
The main aim of this work is to focus on the style of parenting from the child/juvenile and adult perspectives. The work focuses on the analysis between the style of parenting in typologies and its influence on the child development and the juvenile delinquency. The work is divided into two parts. The theoretical part summarizes the results and findings of other researchers about the problematic of style of parenting in typologies and its influence on the child development. The theoretical part is based on the studies of an American author Diana Baumrind and on the division of the parenting style proposed by authors Maccoby and Martins. They suggested four different styles: authoritarian, authoritative, indulgent and neglectful. The empirical part analyses following sets of data: One comes from the survey hold in the city of Pilsen in the year 1999 and was arranged by the department of Criminal Justice on the juveniles between the age 14 up to 17. The other set of data comes from a survey collected for the Department of Sociology in 2011 on the general population. Key words: Family, Style of parenting, Delinquency, Typology
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Comparison of restorative effects of different outdoor environments
Radovnická, Kateřina ; Kebza, Vladimír (advisor) ; Šípek, Jiří (referee)
The diploma thesis is based on research findings that the natural environment can help restore depleted emotional and cognitive resources. Theoretical part summarizes the results of research studies in this area and provides a sufficient number of studies which have confirmed the above mentioned phenomenon. In the empirical part I am devoted to ascertaining whether the picture of environment can have restorative effect on cognitive and emotional resources, and compare the effects of three different outdoor environments. The research was conducted by experiment, respondents were exposed to visual stimulus material with motives of natural environment, park or urban environment and then was measured their attention and mood.
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Student Protests in France in 2006
Štěpánková, Kateřina ; Ševčík, Miroslav (advisor) ; Nováček, Jan (referee)
Práce se zabývá zkoumáním studentských protestů ve Francii v roce 2006 a s nimi souvisejícími přeměnami trhu práce. Cílem textu je analýza sporu kolem nové úpravy pracovní legislativy ve Francii. Zároveň je provedeno srovnání s reformami přijatými v jiných zemích. První kapitola se věnuje legislativní ochraně zaměstnanosti a jejímu dopadu na trh práce, s důrazem na analýzu aktuální situace ve Francii a její vývoj v mezinárodním kontextu. Druhá kapitola je zaměřena na dva typy pracovních smluv, které měly pomoci snížit rigiditu francouzské legislativy. Třetí kapitola popisuje příčiny odmítnutí druhé z přijatých reforem a poukazuje na některé problémy současné francouzské společnosti. Čtvrtá část pak představuje vývoj legislativy po odmítnutí nové smlouvy a na základě mezinárodního srovnání nastiňuje možné cesty reformy trhu práce. Závěr shrnuje výsledky analýzy a nabízí určitá doporučení reforem trhu práce ve Francii.
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HDR Image Artifact Compensation
Müllerová, Věra ; Zemčík, Pavel (referee) ; Musil, Martin (advisor)
Tato diplomová práce se zabývá syntézou HDR obrazu (High Dynamic Range Imaging). HDRI technologie se stala v posledních letech velice populární. Běžný a nejvíce používaný způsob vytvoření HDR obrazu je spojení více snímků stejné scény pořízených pomocí různých expozičních časů. Tato technika funguje správně pouze v případě, že se jedná o statickou scénu. Pokud je však ve scéně nějaký pohyb ve chvíli, kdy se pořizují snímky dané scény, výsledný HDR obraz obsahuje artefakty zvané jako duchy. V této práci jsou prezentovány základní informace o HDRI se zaměřením na metody odstraňující artefakty z HDR obrazů. Práce shrnuje již existující metody a dvě z nich - tzv. bitmap movement detection a histogram based ghost detection - představuje jako vhodné pro použití v real-time skládání HDR obrazu a pro implementaci na FPGA (Field-Programmable Gate Array) architektuře. Tyto metody jsou v práci implementovány v programovacím jazyce C++ jako prototypy. Navíc je zde navržena modifikace metody založené na výpočtu histogramu pro jednodušší a efektivnější implementaci na FPGA architektuře.
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Comparison of the tax burden of employees in the Czech Republic and in Belgium
Hrubanová, Adéla ; Kubátová, Květa (advisor) ; Beneš, Jonáš (referee)
The thesis analyzes and compares tax burden on employees in the Czech Republic and Belgium. The first part summarizes the tax systems of the two countries, and describes how to proceed in the calculation of their tax burden. The second part deals with the comparison of effective tax rates for different types of taxpayers. The third part discusses the tax progressivity in terms of local progressivity, which is measured by using provided intervals and determines for which income categories is the progressivity most important. Lorenz curve in the last part shows graphically global tax progressivity and redistribution of income in society. The Gini coefficient measures it. Final evaluation highlights the important ties between the two countries, compares with other countries of the European Union and its future development especially in the area of taxation of wages.
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Rural renewal - a small village example
Hušková, Barbora ; Majerová, Věra (advisor) ; Petra, Petra (referee)
This thesis, created under the topic of rural renewal, illustrates the rural area and its renewal topic on the example of a small village, specifically East Bohemian village Kosice. To do so it firstly defines a theoretical platform consisting of core concepts in rural areas such as country, village, municipality and influencing entities. The second part of this thesis contains theoretical studies focusing on rural development and renewal with the definition of development support instruments, levels and entities; it also describes potentials and summarizes factors and trends affecting rural life, including migration trends.
The first practical part studies and analyzes Kosice, its development over time and current situation which enables inclusion of the village among the rural ones and determination of the research basis. The actual research is based on acquired theoretical and practical knowledge. To consider local specifics a qualitative research consisting of an interview with a mayor is carried out, followed by a quantitative research through questionnaire survey to gain the residents´ perspective on the current development and the possible future development of the village. The results are processed using statistical methods and used to propose recommendations to the village for its future activities according to the obtained opinion of its population.
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