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The Implementation of Strategic Management of Selected Multinational Company in the Selected Country
Lagosha, Olena ; Pichanič, Mikuláš (advisor) ; Kallookaran, Roberto (referee)
In terms of the world globalization multinational companies are becoming more significant in the international trading system. One of the main conditions for opening the new market by a multinational company is an effective system of the strategic management. This thesis is aimed at analyzing the ways of LUKOIL operations in Ukraine. Moreover, the specific attention of the paper is devoted to the LUKOIL activities in the country. Taking into account all the particularities of the Ukrainian market, the conclusion provides clear evidence about the successful implementation of LUKOIL formulated strategy in Ukraine.
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Strategické řízení a budování značky Pilsner Urquell
Nováková, Tereza ; Postler, Milan (advisor) ; Kraus, Karel (referee)
The thesis is divided into nine chapters. The first three chapters deal with theoretical background, which forms the basis for the following six chapters of the practical part. The first chapter is devoted to definitions of basic concepts such as brand, product and brand relationship, it also describes the basic elements of the brand. The second chapter deals with two key concepts of strategic brand management - brand identity and value concept. The third chapter focuses on the process of strategic management and benefits of a strong brand for both businesses and consumers. Chapter ends with analysis of the components of the marketing mix and their impact on building brand equity. The fourth chapter focuses on the analysis of the Czech beer market within the global context. The fifth chapter focuses Plzeňský Prazdroj, a.s. and its owner SABMiller plc. The sixth chapter introduces Pilsner Urquell brand - its history, the specifics of the beer production and its export and licensing activities. At the end of the chapter international brand management is briefly mentioned. The seventh chapter is devoted to strategic management of Pilsner Urquell in the Czech market. The target audience and typical consumption opportunities for the brand are described, as well as positioning and marketing mix. The eighth chapter focuses on the analysis of opportunities for the Pilsner Urquell brand in relation to young men between 18 and 29 years. Results of the research are summarized in the SWOT analysis and conclusions for the design of communication strategy and drawn. The last chapter outlines proposals for possible communications strategy for the Pilsner Urquell brand in relation to the above-mentioned target group. Proposals are divided into five blocks, namely on-trade and off-trade activation, activation through new media, through the special events aimed at young people and product placement in computer games and films.
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Analysis of ICT/IS innovations
Zíma, Petr ; Basl, Josef (advisor) ; Gála, Libor (referee)
This thesis focuses on innovations and ICT/IS innovations in detail. It is divided into the theoretical and practical part. The author of the thesis sets himself two main objectives. First one is to define the basic innovation and ICT/IS innovation theory. Second one is to conduct research among selected companies and analyze its results. From mined data the author tries to identify a group of companies successful in innovation projects, define best innovation practices as a key to success and analyze the ICT/IS innovations impact on the other innovation types. The thesis is divided into two parts, theoretical and practical. The theoretical part is aimed at definition of information system and its relevance to company's competitiveness. The multidimensional view of IS is also highlighted. The author describes the Schumpeter's Theory of Innovation and contributions of his followers. In addition to information system's definition this part focuses also on innovation management and innovation strategy, as well as on author's own experience with innovation projects. Final section of the theoretical part describes different types of ICT/IS innovations and their definition. The impacts of ICT/IS innovation on other types of innovation is also discussed. Second part of the thesis is practical one and deals with research which was carried out among a set of selected companies. Prior to results evaluation, The author defines several theses (as a reflection his expectation from research). These theses are grouped into following categories: effects and return of ICT/IS investment, ICT/IS innovation strategic management and the importance of ICT/IS innovation in innovation cycle. As a part of the analysis the author compare above mentioned theses to gained research results. Finally, there is the executive summary containing key recommendations and best practices for successful ICT/IS innovation activities. Main contribution of the thesis may be seen in the description of companies' approach to innovations and identification of a group of companies applying innovations successfully in practice.
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Possibile Funding for a Rybna nad Zdobnici's Project
Tomášová, Zuzana ; Kačín, Radovan (advisor) ; Pělucha, Martin (referee)
The purpose of this document is to create a project of duct reconstruction and sewerage construction for village of Rybna nad Zdobnici. This project should enable funding of the aims of the village from public resource. Theoretical part of this document deals with strategic management and describes Program rozvoje venkova and Operational Programme Environment. Both focus on the possible funding of this kind of projects. Project was elaborated in practical part of this document.
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The proposal of strategy of company Cestne stavby, s.r.o.
Jandzík, Tomáš ; Švecová, Lenka (advisor) ; Tisoň, Tomáš (referee)
I`ve focused on SWOT analysis and sequential proposal of strategy for the company,on delivery of my bachelor work. My goal is to analyse actual situation of the company and to find that kind of solution, which could help with progress of the company. I`ll use this analysis as a template for proposal of convenient strategy, which aim would be to think about particular threats and weaknesses of the company and the other way round, to underline the strength and to analyze various purposes, which the market hideing for the company. The aim is the progress of the company and its movement ahead. The power of a competition, its great equipment and its disposition of the newest technologies is for our company high sign. The company has insufficient level of computer equipment, what could eventuate in slowing-down of entire production. The other problematic area is advertisment and propagation, nowadays essential part of a business enterprise.
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Aplikace Balanced Scorecard
Jirásková, Eva ; Neumaierová, Inka (advisor) ; Závodská, Jana (referee)
Balanced scorecard is a tool to execute and monitor the organizational strategy by using a combination of financial and non financial measures. It is designed to translate vision and strategy into objectives and measures across four balanced perspectives: financial, customers, internal business process and learning and growth. It gives a framework ensuring that the strategy is translated into a coherent set of performance measures. Strategy maps are a complementary tool to the balanced scorecard, and provide a visual representation of the components of an organization's strategy.
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Approaches to the enterprise information systems innovation
Dvořák, Zdeněk ; Basl, Josef (advisor) ; Novotný, Ota (referee)
The thesis deals with problems of the IS/ICT innovation strategic management in the surroundings of the Czech Republic and participates in solutions to the three-year research project GA201/08/663 -- Information systems innovation to support competitiveness of enterprises. This project has been realized at the Faculty of Information Science and Statistics at the University of Economics, Prague in support of the Czech Science Foundation since 1st January 2008. Thesis sequence to the project consists in filling of particular priorities defined for 1st year of research. Of course this fact represents determining aspect of thesis main goals definition. Firstly, carry out a research on actual level of information systems in Czech enterprises forcefully into the IS/ICT innovation. Secondly, set up working paper for presentation of continuous outcomes after the introductory phase by appearances at scientific conferences, by articles in scientific papers and by findings'publication at a website of the Czech Society for System Integration. Structure of the thesis, which consists of a theoretical and a practical part, specifies methods of goals'filling. The theoretical part represents introduction to problems -- it covers identification of key elements influencing IS/ICT innovation in surrounding of the modern knowledge economy, IS/ICT innovation classification and detailed statement of IS/ICT innovation management process, which is based on methods of strategic management process in general. The practical part gives attention to questionnaire research -- structure of the questionnaire, research methodology and answer evaluation. Contribution of the thesis, together with filling of particular goals of the research project GA201/08/663 -- Information systems innovation to support competitiveness of enterprises, consists in multidimensional view of the specific problems. IS/ICT innovation is seen not only from an enterprise informatics point of view, but also from an entire enterprise angle when economic aspect is also taken into account. This approach accents support task of informatics -- the IS/ICT contribute to the filling of enterprise's goals.
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