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Analýza vývoje nezaměstnanosti v Jihomoravském kraji
Marková, Simona
A goal this bachelor thesis is analysis of the evolution of unemployment in the South Moravian region in season of five years and factors influencing evolution of unemployment. This thesis consists of two parts - practical and analytical. The first part contains basic concepts - labor market, unemployment, unemployment rate and types of unemployment. The second part of this thesis describes a detailed evolution of unemployment between years 2009 and 2013.
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Analýza rozvoje alternativních zdrojů energie na území Jihomoravského kraje se zaměřením na dřevní biomasu
Václavková, Petra
The aim of this bachelor's thesis is to analyze the development of alternative energy sources in the Southern Region with focus and wood biomass. At present, the focus detracts from fossil fuels to renewable energy sources. Work is divided into the theoretical and analytical parts. The theoretical part presents background for the analytical part, which contains (SWOT) analysis of the development of woody biomass and a proposal to use knowledge for practice. Work documents how the market woodchips on the territory of South Moravia in recent years, growing and what is its use as an alternative energy source. Price fluctuations in the market to play a big role in development, since they directly affect demand. Custom work is focused on analyzing the development of alternative energy sources, with a focus on wood chips and proposes some solutions for future development.
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The maffia and its influence on the economy of Italy
Müllerová, Aneta ; Písař, Pavel (advisor) ; Doležalová, Antonie (referee)
Blacher paper targets at illegal activities of maffia and their influence on the economy of South Italy. For understanding today's mafia it is important to know its hystory. That is why theoretic part focuses on reason of its origin, its evolution, its way of organization and its rules, which are followed by all members. Another part of blacher paper intruduces methods and competitive advantages which mafia uses to strenghten its status on market. In the practical part I analyze the Italian market, which has been deformed by maffia. Its presence is indicated as one of the reasons of underdevelopment of southern Italy. The analyse will be realized with qualitative analysis (based on italian legislativ and paper) and by quantitative analysis (based on different statistics)
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Foreign Market Entry of NAVERTICA, Plc.
Klimo, Martin ; Matýšek,, Vít (referee) ; Škapa, Stanislav (advisor)
Tato diplomová práce se zabývá analýzou vstupu firmy NAVERTICA,a.s. na Jihoafrický trh. Práce obsahuje analýzu společnosti a současné situace na trhu v Jižní Africe. Je aplikována kritická analýza literatury na dané téma společně s analytickými metodami. Opodstatněná doporučení, zda-li vstoupit na cizí trh a jakou formu vstupu zvolit, jsou dána. Tato doporučení jsou založena na vyhodnocení výsledků analýz této diplomové práce.
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Forms of Distribution of Organic Food
PETERKA, Michal
The main purpose of the thesis is the analysis and judgement of distribution methods, which are currently used for organic foods. The first stage involved a marketing research in form of an online questionnaire, which was placed on Google Docs. This questionnaire focused on shopping habits of the customers. The evaluation showed, that the customers most frequently by the organic foods in the self service shops. The second most common place for buying the organic foods were the shops specialised in selling such products, and the third most common place were the suppliers. The most common organic foods bought by the customers were milk and dairy products, the second place belonged to fruits, and on third place were vegetables. The second stage involved a marketing research in form of telephonically enquiring the farmers from the South Bohemian Shire. The results represent the fifty organic farms out of the sixty four contacted organic farms, which responded to the enquiries. The farmers from the South Bohemian Shire most commonly rise cattle. The biggest consumers of their products, with 39 per cent, are processing companies. Selling the meat or live cattle directly at the farm accounts for 32 per cent, and 24 per cent of the products are consumed by distributors. Only 5 per cent of the products is consumed by retailers, which sell the meat directly to consumers. The second most commonly produced commodity is milk and dairy products. According to questionnaire, the entire production is intended for the czech market and the consumption is in average rated as ``commendable{\crqq}, which is greatly affected by Madeta a.s. Other consumers of milk and dairy products are healthy food shops and catering institutions. The individual contributions to the consumption of milk and dairy products are unknown. There are very few producers of organic fruits and vegetables in the South Bohemian Shire, and therefore the marketing research did not produce any useful results regarding these products.
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Marketing Strategy for Market Entry of ŠKODA to Vietnamese Market
Nguyen Viet, Thang ; Král, Petr (advisor) ; Jurek, Martin (referee)
Today, in the context of globalization, many different international companies in the global automotive industry prefer going international to enlarge their appearance as well as search for new business chances to earn more profit margins. Among them, Škoda Auto Group, the largest Czech car maker. At present, China and India are two of the most important automotive markets of Škoda Auto Group based on the market size and customers' base. Apart from China and India in the Asian region, Vietnam is also seen to be a very high potential market for every car maker in the South East Asian region because of the stable development of Vietnam's economy as well as high local customers' requirements. The goal of the thesis is to develop a marketing strategy for the market entry of Škoda Auto Group into the Vietnamese market.
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The market for acoustic pianos in selected countries of South America on the example of PETROF company
Ceralová, Anna ; Vošta, Milan (advisor) ; Vlčková, Jana (referee)
The thesis examines a potential of markets in Peru, Chile, Uruguay, Argentina and Brazil for trade with acoustic pianos PETROF. The first chapter contains an overview of piano manufacturers and terms associated with that field. Characteristic of protectionism and its effects on trade are mentioned in the first chapter as well, since some countries apply trade barriers frequently. An economic analysis of these states together with a market analysis follows. The market potential investigation is based on field research in the countries of South America.
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Zavedení nového druhu piva na trh v České republice
Brázda, Tomáš
This Master's thesis deals with the customers' behaviour on the beer market in South Moravia region and the capital city of Prague. The main goal is to ascertain the posibility of success in introducing new kind of beer. Another goal is to discover the characteristics of customers' behaviour, their relation to beer in general and furthermore the decisional process on the beer market in South Moravia region and the capital city of Prague as well as noticing the difference in customers' behaviour in those parts of the Czech republic. There are target segments of potentional customers, positioning of the pro-duct and other marketing recommendations for introducing a new kind of beer defined based on the results of survey that was analysed using the statistical me-thods. The result of the thesis will be given to the management of the minibrewery Pegas that is based in Brno, so that they can decide whether to introdu-ce this new beer on our Czech market.
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