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Receivables Management in the Business Company
Marková, Sabína ; Búzeková, Hana (referee) ; Fedorová, Anna (advisor)
The bachelor´s thesis is focused on specification of receivables management in a corporate enterprise. Based on results of analysis of receivables management system in the mentioned corporation, there are my own recommended actions for the corporation in the preventing, recording and debt recovery to reduce amount of latereceivables or unpaid receivables after due date and the thesis also suggests more effective way of monitoring and checking the receivables.
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Analysis of communication mix in Kotva departing store
Burdzová, Zuzana ; Procházková, Markéta (advisor) ; Bosáková, Júlia (referee)
The goal of the Master's thesis is an analysis of actual communication mix in Kotva departing store and a proposal for its improvement. The theoretical part provides the basis for descriptive and methodological chapter at the practical part. It begins with introducing of department store Kotva, following with description and analysis of existing marketing tools used in the communication mix and a new image campaign, which is also the main subject of own questionnaire research. The last chapter discusses the situational analysis, based on which are made the appreciation of the communication mix and the recommendations for improvement and icrease in effectivity of marketing activities. Detailed proposal is ilustrated in the chart of the action plan, followed by the budget.
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Alternative methods for foundation the circular tank in fine-grained soils
Vodáček, Ondřej ; Zdražil,, Karel (referee) ; Miča, Lumír (advisor)
Foundations on unbearable and yielding subsoil require such actions as to achieve both desired bearing capacity and limited settlement. Issue is presented at foundation the circular tank in saturated fine-grained soils, circular tank in Klobouky u Brna in particular. Comparison analysis is performed for alternative methods (shallow foundation, vibro stone columns, deep soil mixing, pile foundation). Differential and total settlement, time-depending analysis and baseplate stress state (bending moment, shear force) are assessed for each alternative. Pile foundation provides the best results regarding total and differential settlement, but baseplate is also under high puncture shear stress. Vibro stone columns seem suitable due to time-depending analysis of settlement, on the other hand settlement reductions are not just as good. Deep soil mixing provides satisfactory alternative for both pile foundation and vibro stone columns. Under such circumstances shallow foundation is not suitable.
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Job analysis in an engineerig company
Hlaváčová, Markéta ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
The thesis deals with two ways how to create information base for the human resource management, represented mainly by a job desctription. There will be described a job analysis, which is officially taken as a fundamental action to efectively conduct all human resource management activities. Second approach described in the text is a model inspired by a procedure of making a job description in practice of an engineering company. The two aproaches are compared and strengths and weaknesses of each of them are mentioned. At the end there are given conclusions concerned about the practical use of both of the approaces.
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Animation of 2D gear meshing
Fiala, Vlastimil ; Klapka, Milan (referee) ; Hartl, Martin (advisor)
The bachelor thesis deals with the animation of planar involute gearing. The thesis gives a theoretical basis for understanding the problems of gears. Introduction of the work is focused on the description of the geometry and mesh of uncorrected planar gears focusing on the line of action. Gradually meshing of gear pairs with external, internal and rack gearing is described. Following part describes mesh of planar wheel with manufacturing rack, thus creating teeth flanks by rolling. The next section describes the problems of interference with the root curve and its impact on the gear's teeth number. The last part deals with correction of teeth by shifting profile and its effect on meshing ratios.
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Economic and Social Statistics from Gender Perspective
Slavníková, Lucie ; Sixta, Jaroslav (advisor) ; Fabiánová, Jana (referee)
Statistical data collection is on high level at this time in European countries including Czech Republic. However, there is still a space for enriching statistics and looking for innovative ways of using obtained data. In context of the governments' efforts to promote equal opportunities for women and men, gender statistics is being addressed. It should serve as a base for detecting a position of women and men in all areas of the society and it should help to evaluate the impact of various actions ex ante as well as ex post. The aim of this diploma thesis is to continue to fulfill the intention to provide an interconnected picture of need for gender statistics in connection with diploma thesis written by Ing. Barbora Stanislavová in 2013. The emphasis is put on adding information on current course of gender studies connected with economy and on describing selected gender statistics indicators. The previous thesis covers general gender equality indicators and labour market area, this diploma thesis concentrates on indicators in family area. Gender statistics description is accompanied by actual data for Czech Republic and other European countries in order to provide illustrative example of use of gender statistics.
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Theatre marketing
Hajtol, Tomáš ; Štědroň, Bohumír (advisor) ; Černá, Jitka (referee)
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Comica Economica, which acts as an amateur student theater at the University of Economics. In this section I analyze the marketing and especially communication mix, of the theater. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I formulate concrete actions to help this theater to come into the limelight.
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Procuration as a type of representation in business relations
Sailer, Petr ; Plíva, Stanislav (advisor) ; Čech, Petr (referee)
Diploma thesis - Department of commercial law Procuration as a type of representation in business relations abstract The opening of diploma thesis on the given theme deals with the ways of action of an entrepreneur including it's forms and especially concentrates on the entrepreneur's acts according to § 20 of the Civil Code. Chapter two deals with the institute of representation and briefly try to outline the legal representation of entrepreneurs-legal entities according to the Commercial Code. The major part concentrates on contractual representation and proxy which are subsidiary applicable to the procuration according to § 1 paragraph 2 of the Commercial Code. The first and second chapter forms a necessary basis for the next part of the thesis. A third chapter of the thesis deals with the history of procuration. Chapter focuses on the progression of legislation in the Czech lands since 1863 when the Austrian Commercial Code was adopted until 1st January 1991 when the Czech Commercial Code was adopted. Individual sub-chapters compare regulation of the procuration according to individual acts, quote relevant case law which interprets questionable matters. Fourth chapter of the thesis focuses on the procuration according to the Commercial Code (Act No. 513/1991 Coll.). It compares the previous legislation...
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The perception of private labels by Czech and Slovak consumers
Nemčíková, Alica ; Hesková, Marie (advisor) ; Šalamoun, Jan (referee)
The goal of diploma thesis entitled: "The perception of private labels by Czech and Slovak consumers" was to do own marketing survey, aimed on perception of assortment marked as "organic" by consumer, and as well on organic food assortment under the private labels of retail chains acting in the Czech and the Slovak Republic. Based on survey results and market analysis to assess the current status and trends on the market with organic products and also bring conclusions and recommendations concerned the strategies for further action in "ORGANIC" domain.
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Vypracovanie podnikateľského plánu pre Lyžiarsku školu Jasná
Dubovská, Jana ; Lukeš, Martin (advisor) ; Andera, Michal (referee)
The Master's Thesis analyses and evaluates the conditions for the Ski & Snowboard School Lúčky development in the Jasná Nízke Tatry ski resort as well as it illustrates specific steps and actions in the realistic business plan. Firstly, it introduces theoretical background of feasibility analysis, business model, and the business plan focusing on the importance and structure of each topic. Secondly, the thesis portrays the results of an empirical research conducted on the target audience that are together with the market analyses integrated into the business plan. At last, the business plan proposes marketing and financial projections that lead into final conclusion and recommendations for the business development in the ski & snowboard school business area.
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