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Aplikace pro konkurenční zpravodajství stavební společnosti
Seďová, Erika
The bachelor thesis deals environment of competitive inteligence. It describes information sources and processes of competitive intelligence. This thesis proposes structure of system for competitive intelligence in building company. The proposed structure was implemented by web application.
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Competitive analysis of leading ICT companies on the Czech market
Dvořák, Oskar ; Feige, Tomáš (advisor) ; Molnár, Zdeněk (referee)
This thesis deals with the field of Competitive Intelligence in relation to the possibilities of application of its methods and tools for competitive analysis of the market environment using modern virtual social networks. Theoretical part focuses on the characteristics of the market environment of ICT companies by using Porter's analysis and then it is focused on the description of selected tools and methods used to processing unstructured data and social networks analysis. The practical part is based on a real project which ran from early March 2013 at IBM Company. Practical part demonstrates current possibilities of information technology in the field of Competitive Intelligence.
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Competitive Intelligence HF Czechforge
Nejtek, Petr ; Molnár, Zdeněk (advisor) ; Strádal, Jiří (referee)
This diploma thesis focuses on options of Competitive Intelligence solutions in small and medium enterprises. Applied part is conducted in a medium sized manufacturing company. Theoretical part of this thesis introduces areas of Competitive Intelligence and Business Intelligence, basic technological overview and illustrates Competitive Intelligence cycle description. In Czech republic, majority of companies are in a form of a small or medium enterprise, therefore theoretical definition is provided. In applied part of the thesis are introduced relevant information sources for small and medium enterprise, selected Business Intelligence tools under the Open-source license or provided as a Service. In following chapters is described possible utilization of this analytical software for a Competitive Intelligence. In final part of the thesis is a chosen solution applied in a HF Czechforge s.r.o., which consists of Business Intelligence and Competitive Intelligence. Main contribution of this thesis is a implementation suggestion of a user friendly Business Intelligence and Competitive Intelligence, which can be helpful for the company in gaining better overview of itself and its environment at acceptable costs.
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Competitive Intelligence in small and medium enterprises
Novák, Miroslav ; Molnár, Zdeněk (advisor) ; Střelka, Jindřich (referee)
This thesis concentrates on Competitive Intelligence which is not well known in the Czech region. On the other hand, it has been a rapidly increasing discipline. The main aim of this thesis is to suggest how to use the methods of Competitive Intelligence in small and medium-sized companies. The theoretical part summarises the terminology of Competitive Intelligence. At first the strategic management is being defined, as it is the basis of practical usage of the Competitive Intelligence methods in companies. The definition of small and medium-sized companies in the Czech business environment is also included in the theoretical part, because the importance of this kind of enterprise constantly grows even in the conditions of the global economics. This part of the thesis is a background research resulting from the available range of the specialized literature and other related sources. The empirical part of the thesis works in detail with the problem of Competitive Intelligence in three retail companies which focus on different business segments. The main aim is to suggest an appropriate solution in the area of monitoring the relevant information resources and other processes of the intelligence cycle. The target company is the one whose information collection and distribution was -- according to the analysis -- considered insufficient. The methods of the analysis include for example Michael Porter's Five Forces Model, SWOT analysis and the analysis of the existing processes of collecting and sharing information in the examined companies. The contribution of this thesis is that it explains the available IT tools and applications which provide systematic monitoring of relevant information sources or collect and distribute information with practical functions responding to demands and needs of MSP. The suggested solution also defines the qualified person responsible for realization of CI processes and it describes the specific activities that the qualified person should perform. The thesis should simplify the process of finding the most appropriate methods in the area of Competitive Intelligence, used in medium-sized and primarily small companies.
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Application of Competitive Intelligence methods in the family business
Špírek, Martin ; Molnár, Zdeněk (advisor) ; Střelka, Jindřich (referee)
This work is primarily focused on using Competitive Intelligence (CI) in practice. Its purpose is primarily to use methods CI in a small family business to increase its competitiveness. For this purpose, the work used methods to analyze the information obtained, especially Porter's five forces model and SWOT analysis. These two methods allow analyze the business environment, evaluate its current position and define the competition. In order to increase the competitiveness, the work also analyzed the company website and their competitors, according to predefined criteria, mainly based on generally accepted WCAG 2.0. The contribution of this work in general is a practical demonstration of the possibility of using techniques CI in a small family business. In concrete terms it is mainly the evaluation of individual analyzes carried out, their conclusions and recommendations drawn from it and the "Draft strategy for increasing the competitiveness of businesses." This with the aim to improve the company's market position, enhance its competitiveness and improve its strategic planning. Due to the fact that CI is a theory today already quite well known and described in detail in many scientific studies and articles, in this work is described and defined only very briefly in the second chapter. The main part is devoted to collecting and analyzing information on the industry and competitors and their subsequent evaluation and making recommendations. The penultimate chapter is devoted to design a strategy to increase competitiveness.
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Use Of Social Networks For Competitive Intelligence In Organization
Balon, Lukáš ; Molnár, Zdeněk (advisor) ; Nečas, Miroslav (referee)
This thesis serves as Competitive Intelligence in social networks study for 1.A&B a.s. marketing and advertising company. Thesis is devided ito four parts. First part introduces social network as today's phenomenon, presenting it's definiton, basic characteristics and short introduction to Czech and foreign social networks history. It also compares developement trends and user numbers. Second part is focused on defining the competitive environment of 1.A&B company, identifying its competitors on social networks, presenting their basic information. Social networks chosen for competitive intelligence work are selected using Czech internet popullation impact index. Third part is focused on gathering and then analysing introduced competitors' profiles on social networks using automated tools such as Facebook Graph API or commercial one - Social Bakers online tools. In final part, all gathered and analyzed data are evaluated and reccomendations for 1.A&B company are given.
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Využití sociálních sítí v Competitive Intelligence
Feige, Tomáš ; Molnár, Zdeněk (advisor) ; Švík, Martin (referee)
This thesis focuses on the area of competitive intelligence with the emphasis on new possibilities and opportunities in relation to modern social networks. First it gives general analysis of the current state of competitive intelligence market as a whole and then deals with individual major leaders and their products, thus providing detailed overview of this business segment. It also discusses the possibilities of using social networks and other social or soft sources for competitive intelligence. Practical part of the thesis then demonstrates the theoretical knowledge on a real life CI project, which took place in early 2012 in cooperation with experts from IBM, including some interesting results and findings in appendix. The whole chapter can be used as a reference model for future projects with similar goals.
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Competitive Intelligence as source of adaptation of small and middle enterprises
Střelka, Jindřich ; Kovář, František (advisor) ; Molnár, Zdeněk (referee) ; Papík, Richard (referee)
The dissertation focuses on the implementation of CI processes in small and middle enterprises. Given the research performed, the dissertation investigates the specifics of enterprises relying on CI processes -- here mostly the perspective of firm size was used -- and further tries to describe the character of that reliance on CI processes -- whether the reliance varies across different areas (Customers, Competition, etc.) or thorough the phases (e.g. phases "Analysis of information acquired" or "Dissemination of analyzed information", etc.). The conclusions of the research confirmed that the use of CI is more widespread in large than in small enterprises. Besides analyzing the form in which enterprises most usually apply CI, several key areas in which the use of CI is permanently neglected were identified. Theoretical part accompanied by accomplished research served as a basis for construction of the system for integration of CI processes which would be most suitable for the needs of small and middle enterprises. This system was created and then tested via its integration into the information system of an organization.
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Competitive Intelligence and it's application in logistics
Zgraja, Michal ; Molnár, Zdeněk (advisor) ; Jergon, Roman (referee)
This thesis concerns Competitive intelligence, which is relatively new and unknown discipline in Czech republic, but despite this fact it is evolving very quickly. The goal of the thesis is to describe competitive intelligence, it's theoretical background, concepts, methods and tools and to apply them on chosen sector of czech economy. Chapters 1, 2 and 3 focus on theoretical background of competitive intelligence and it's place in company's structure. Chapters 3 and 4 describe some selected analytical methods and tools of CI. Finally the chapter number 6 analyses the market with logistics services in Czech republic.
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Application of method Competitive Intelligence on the building industry
Vomáčka, Petr ; Molnár, Zdeněk (advisor) ; Vejlupek, Tomáš (referee)
The main theme of the thesis is the application of methods of information and knowledge-based disciplines - Competitive Intelligence on the building industry of the Czech Republic. The first part provides a comprehensive overview of theoretical information which are necessary to describe Competitive Intelligence. From the outset, it gradually forms detailed description about the entire field as far as detailed procedures with the application of various analytical methods, in the form of formalized definitions of Competitive Intelligence. The most common methods which are listed below in particular are SLEPT analysis, SWOT analysis, an analysis of five porter forces, BCG matrix, and others. The practical part of work is an application of process and methods of Competitive Intelligence on the Czech building market. This part gradually specifies individual steps of analysis (definition of objectives, procedures, identification and exploitation of information resources, etc.) and presents its final output, which is suitably complemented with a description of information resources. Chapter concludes the summary of the main trends and factors involved in the building industry, which complements the recommendations for the building companies to increase their competitiveness. There is also important summary and characteristics of selected information sources.
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