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Left shift in LA and its cultural and historical context - the example of Bolivia
Novák, Ondřej ; Kochan, Jan (advisor) ; Jeníčková, Martina (referee)
During the period of 2005/2006 Latin America found itself in a situation historically unprecedented. Presidential election was held in twelve Latin American states as well as parliamentary elections in most of them. The left-wind parties and candidates won in most of the states. This result forces us to think about it. The subject and the goal of this bachelor thesis is hence the analysis of some factors which could have contributed to this left shift. The thesis is focused predominantly on the past and tries to elaborate historical and cultural aspects of factors concerned and put them in context with current development in Latin America. Although it deals primarily with the representative example of Bolivia, it equally relates the factors analysed to the region as a whole. This is in accordance with the division of factors in internal and external with the focus on internal factors. The policy of current bolivian government with president Evo Morales is described briefly as well because it reflects to some extent the historic and cultural facts under examination.
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Support for Incident and Problem Management on Computer Network at University of Economics
Bank, Michal ; Pavlíček, Luboš (advisor) ; Matuška, Miroslav (referee)
This diploma thesis is focused on incident and problem management on computer network at University of Economics, Prague. Its goal is to study available models used in network management, analyze current status of network management support tools used at University of Economics and design and implement an application for effective diagnosis of network incidents based on this analysis. Information about network management models will be acquired from available sources -- primarily ITIL v3 and also online information published on the Web. The final part of this thesis is a fully functional web-based application which will be used by helpdesk operators to support them in finding event information in historical log files. This application will then be deployed on servers in University of Economics, Prague.
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Nonverbal elements of advertising discourse in a diachronic view
KLEINOVÁ, Petra
The aim of diploma thesis is to cover the evolution and transformation of advertisement in connection with political, economical and social changes in the society in years 1918-1989. The work is primarily focused on nonverbal parts of the advertisement (image, color, graphics). For understanding of the advertisement as a whole it is necessary to take into account a verbal part too. Diploma thesis tries further to confirm or disprove a theory that advertisement can be one of the sources for cognition of values and standards of society. The work is divided into two big parts ? a theoretical and a practical part. The theoretical part contains general information about the advertisement that gives a summary about nature and functioning of the advertisement in particular historical periods. The theoretical part brings knowledge about an advertising discourse and its components (verbal and nonverbal) too. The important part of the work is classification of the advertisement into four stages of Czechoslovak society evolution in years 1918-1989. The second part of the work is focused on an analysis of acquired material that became the base for creation of whole this work. The database consists of six thousand advertisements acquired from printed journals. The material was collected in a period of more than one year. The basic sources were daily newspapers and between them especially their continuity in publishing was preferred. Due to the fact that the work tries to cover the period of seventy years long, the period of 1918-1989 is divided into four historical phases. Milestones of division into phases are important historical events that in consequence meant transformation of Czechoslovak society. Based on these social changes, changes of the advertisement and its nonverbal parts are monitored.
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Regional elections - Karlovy Vary region case study
Kratochvíl, Jakub ; Dvořáková, Vladimíra (advisor) ; Šabatka, Michal (referee)
This thesis deals with the analysis of regional elections 2008 in Karlovy Vary region. It becomes a general rule, that the regional elections are taken as the elections of inferior degree, where voters vote primarily against the government. In my thesis, I put myself a question up to which extent the previous statement holds true. It has been shown, that regional policy can have also very important influence on the result of elections. Poeple was not satisfied by their governing regional politics and gave a green card to smaller parties. It resulted in the fact, that Karlovy Vary region has six parties (the most from the whole country) in regional council.
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Encounters with Otherness in E. M. Forster's A Room With a View and D. H. Lawrence's The Lost Girl
Skopečková, Eva ; Grmelová, Anna (advisor) ; Ženíšek, Jakub (referee)
In my dissertation, I examine encounters with otherness in E. M. Förster's A Room With a View and D. H. Lawrence's The Lost Girl. Primarily, I focus on the development of the main protagonists, which is influenced by such a sudden encounter. I also discuss the particular views of the two writers concerning this issue. In both books, Forster and Lawrence dramatize their belief in the great potential of southern emotionality and suggest a sort of solution to the dehumanized and stiff life of the English middle classes, which the writers severely criticised. In both novels, Forster as well as Lawrence choose Italy as the representation of the great potential of the Southern nations and they place it against the criticised stiffness and sterility of the English middle classes. The portrayal of this southern element, however, differs in several aspects in the respective books. What is more, the conception of otherness appears in various forms in both works, reflecting their author's approaches. The depiction of the development of Forster's and Lawrence's heroines actually demonstrates their author's beliefs in a possible way for a young middle class woman oppressed by social conventions and values towards her inmost feelings and passions on the grounds of an encounter with otherness. Moreover, there is another...
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Iranian society, policy and economy in years 1980-1988
Tůmová, Lucie ; Tumis, Stanislav (advisor) ; Soukup, Jaromír (referee)
This work analyses social, political and mainly economic development of Iran in the 1980s. I will primarily focus on the Shi'ite Islam which controlled all the Iranian society at that time, headed by clerical leader ayatollah Ruhollah Khomeini. However, the most important event was the Iran-Iraq war which ruined the Iranian economy. This war influenced both Islamic Republic of Iran and The Middle East and its relationship with the West, particularly with the United States. So I will analyze the 1980s in Iran also in connection with foreign relations where the oil and the armament industry played an important role.
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Analysis of the Activities of Tourist Regions on Social Networks
Srníková, Claudia ; Musil, Martin (advisor) ; Švanda, Pavel (referee)
The purpose of this essay is to carry out a comparative analysis on the tourism regions on social media and websites. And from this anaylisis we can provide results and suggestions for more efficient communication. In this theory part, we focus especially on tourism in regionalisation Czech Republic. This work is primarily focusing on tourism regions such as Morava and then we compare them to other tourism regions around in the pre chosen foreign countries. In the next step, we summarise today's marketing communication trends and its implication/use on social media. The methodic and analytical part focuses on four main socila media sites namely Facebook, Youtube , Twitter and Google+. The analysis was conducted in 16 regions in total, 4 representatives from Poland, Austria, Slovakia and Moravia. They used the number of fans, activities of fans and the types of contribution from two of the four previously social media sites. Thanks to this conducted comparison, it shows that social media is not being much used as expected in Morovian regions as in other specific foreign regions around the world on which we were focusing on.
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Analysis Influencer in the Social Network of Students of the Faculty of Management of the University of Economics
Lorenc, Marek ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The subject of this graduate thesis is primarily identification of influencers on the social network Facebook, group FM VŠE. Furthermore, the thesis deal with verification of influence power of influencers and comparison with the power of less influential people at the Faculty of Management. Thanks to literature review from international environment is in the thesis described the term influencer and for the purpose of identification of influencers is there also description of the theory of social network analysis. Identification is performed by analysing of the social network Facebook and for verification of powerful of influence is used questionnaire.
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Internet marketing
Táborská, Dagmar ; Lohr, Václav (advisor) ; Marie, Marie (referee)
The subject of my diploma thesis is internet marketing. Due to its complexity, the thesis focus mainly on online advertisement, primarily to PPC campaigns. The thesis provides summary of PPC advertisement itself, their rules and also the whole structure of campaigns, keywords etc. The same concept is used for social network Facebook and its advertisement. The target is to point out the importance of both approaches and also to show the main differences between them. These findings are used for practical part, where the real PPC and Facebook campaigns are put into practice for selected institution.
The target of this work is to use the findings from literatury research in the real case scenario. Based on the campaigns result, find out what are the positives and negatives of such campaigns and to show how important the internet marketing is.
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Social networks and new media
Störzer, Martin ; Lohr, Václav (advisor) ; Hřebejková, Jana (referee)
This bachelor thesis shares light on new media in the world we live in today, while
focusing specifically on social networks. The theoretical part of the thesis is meant to describe
selected networks from the most common types of social networks. This portion also includes
their history of creation and development up to present days. Attention is primarily given to
existing advertising formats and marketing strategies. The practical part of this thesis is
concentrated on the effectiveness and advertisement of a particular organization who
advertises through social networking sites. It also includes an advertising campaign proposals
and recommendations for the other selected network sites.
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