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Marketing mix on veterinary clinic
Hanulay, Juraj ; Procházková, Markéta (advisor) ; Žert, Zdeněk (referee)
The bachelor work deals with an application of the marketing mix. The theoretical part defines some important concepts concerned with marketing, marketing services and the marketing mix. The work is aimed to prove how can the functioning of the clinic be successful when the efficient marketing is used. It follows from the work that the success of the clinic is ensured primarily by a correct choice of the team of employees, their professional level, and by the modern material and instrumental equipment of the clinic. Of course, the success is conditional, to a large extent, not only on the financial policy of the clinic, its accessibility, and the properly conducted communication between the employee of the clinic, but also on the professional and responsive approach to a patient. In the conclusion of my work I give some proposals for the improvement of the marketing policy in the clinic.
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Storing system analyse of chosen subject
SCHACHERLOVÁ, Šárka
The aim of this Bachelor{\crq}s thesis is to analyse store and storing system of company Transforwarding, a.s. As main subject for analysis I chose store České Budějovice, because it was the first store of this company. Next, I analysed store Praha-Horní Počernice, because it is new and the most modern store of whole net. I compared both stores with each other. There are discussed parameters of stores like location, function, construction, flow of goods and size. The communication in and out of company proceeds mostly in frame of EDI system, which makes work fast and easy. The advantage for customers is that they can watch their goods on web sides in on-line store and they can give commands, e.g. store out the goods command. In my thesis I mention also information about store{\crq}s staff, complaints and insurence and other services (completation of goods, transport of goods, colective service, INTRASTAT).
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Blindness and Obsession: Vladimir Nabokov's Lolita and Laughter in the Dark
Rychnovská, Tereza ; Quinn, Justin (advisor) ; Procházka, Martin (referee)
Many books and essays have been written on the works of Vladimir Nabokov, of which my bibliography contains only a tiny fragment. Yet, most of the studies make comparisons within either Nabokov's Russian works or his American works, while the comparison of the two novels I have chosen, Lolita and Laughter in the Dark, is very rare. Most novels by Vladimir Nabokov display the themes of obsession, blindness, manipulation, freedom, and morality. Most of them also are about games, including language games, and the love of language in general. Nabokov switched from writing in Russian to English and experienced a great deal of pain in relinquishing his native tongue, becoming a phantom in his own prose, as if, he said, he had created the person who wrote in English but was not himself doing the writing. 1 Bearing this in mind, it is also important to state that he had translated two of his Russian novels into English (Laughter in the Dark and Despair) . This split in Nabokov's life into two periods is also why it was of great relevance to me that I should compare two of his novels that were written at different times, in different languages, and with different backgrounds. It might seem more natural to compare two novels originally written in Russian that have quite similar plots and characters, Laughter in the...
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New Building of Sports Centre
Bratršovský, Ondřej ; Nováková, Eva (referee) ; Kolář, Radim (advisor)
The subject of my master´s thesis is the proces of structurylly-technical part of the project documentation of a new building of sports centre in Polná. Designed building is located in the western part of the field by gently sloping terrain. The building is divided into two patrs of the building. Sports hall and facilities for athletes and spectators. The sports hall has one floor and is partially below the surface. The sports hall is covered with a gable roof. Roof cladding is made of sandwich panels. Facilities has two floors and is covered by a flat roof. This is a new building, which are used in conventional building materials. The main fittings include brick and reinforced concrete.
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Oyster bioherms in the Bohemian Cretaceous Basin
Rantuch, Jakub ; Košťák, Martin (advisor) ; Frank, Jiří (referee)
Frustration from shape and size variability of oyster's species Rhynchostreon suborbiculatum (Lamarck) is long known phenomenon. In current state of his systematic it is not possible to consider it fully satisfying. Is it is shown in study of genus Gryphaea by Jones and Gould (1999), that application of modern analytical methods, undoubtly lightens long-darkned places of evolution process. Idea of Videt and Neraudeau (2003), that shape variability of Rhynchostreon suborbiculatum (Lamarck) probably also mirrors heterochronic processes, introduces inspirative and good foundation for future research in this field. Occurence of this oyster is proved from huge range of sites in Bohemian Cretaceous Basin area. It is combination of rich occurance, unique preservation and variability of lithological settings, which gives us unique starting point for next step to solve significant problem. Based on population analyses consisting of biometrical studies supported by oxygen isotope analyses, in future, it will be possible to reach sufficient conclusions of this issue, and progress in our knowledge.
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Optimization of the FE model by experimental modal analysis.
Hermsdorf, Nathanael ; Kolíbal, Zdeněk (referee) ; Blecha, Petr (advisor)
Znalosti o dynamických vlastnostech jsou základní předpoklady pro bezpečný provoz moderních výrobních strojů. Získání numerických metod ke zprostředkování dynamických vlastností stoupají na významu. Výpočet komplexních struktur je přesto možný pouze s nedostačující přesností. Pro výpočet již vznikajících mechanických systémů nabízí strukturní optimalizace možné zlepšení analytického přístupu. V rámci předložené práci je jedna taková strukturní optimalizace provedena na příkladu konceptu stroje s hybridní kinematikou “Scherenkinematik“. Přitom jsou nejdříve vyhodnoceny výsledky experimentální modální analýzy, zjištění modálních parametrů a odvození možné modifikace struktury. V druhé části následuje sestavení náhradního FE-modelu stroje v programu ANSYS Mechanical. Optimalizace struktury je provedena následně pomocí spojení program°u ANSYS a FEMtools. Z toho byly sestaveny dva optimalizační přístupy, které byly dále zpracovány. Ukázalo se, že jak s tak také bez spojitého omezení prostoru hledaných pro párování tvar kmitu, nebylo dosaženo žádné zlepšení korelace analytického a experimentálního modelu. Z výsledků optimalizace lze usoudit, že průběh a výsledky optimalizace jsou závislé od kvality výchozího modelu, vybraného přístupu optimalizace tak jako využité metody k přizpůsobení parametrů. Přitom je program FEMtools jen podmíněně určen pro strukturní analýzu silně spojených mechanických struktur a to pro nasazenou citlivosti analýzu.
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Revitalization Program of Floral Garden in Kromeriz
Stanjurová Mateiciucová, Zuzana ; Jura, Pavel (referee) ; Ponešová, Barbora (advisor)
The original object is a nucleus of a field, joining the North field and the South field. A target is to rebuilt the object as a visitor´s and educational center and to transfer the flower production to the southern field. It´s necessary to let to all the space the appearance of gardens with respect to a composition of the original flower garden. The northern field is typical by its fresh spring character, expressed by magnolia blooms, purificating water surfaces and unique plane tree roof. At the end of the field is a paviloon with a coffee bar. As a contrast of the inner and closed northern part, the southern field is open in all it´s area. An expressive axe of the sohthern field goes from the beginning at the original object, between terraced roofs of greenhouses to the volere at the finish.
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Analysis of bacrerial cells employing flow cytometry and flurescence microscopy
Müllerová, Lucie ; Mravec, Filip (referee) ; Obruča, Stanislav (advisor)
This thesis focuses on fluorescent analysis of viability and PHA content in bacterial cultures, the main methods of investigation were flow cytometry and fluorescent microscopy. In order to determine viability of C. necator H16, several viability probes were tested, nevertheless, only BacLightTM kit and propidium iodide can be used to estimate portion of viable and live bacterial cell in samples. Further, Acridine orange was used to monitor physiological state of bacterial culture and two hydrophobic probes, Nile Red and BODIPY 493/503, were used to investigate PHA content in bacterial cells. Application of BODIPY 493/503 seems to be promising since this probe does not require permeabilization of bacteria cells and it can be used along with propidium iodide. Furthermore, several fluorophores were tested in the microscopic part. In was found that concentrations used in cytometric analyses were too high for microscopic use. Emission from the SYTO9 fluorophore is seen mainly in the green channel but because of the high concentration some emission was visible in the red channel. Cells stained with BODIPY 493/503 had very high fluorescence intensities when the stain concentration was 10 . At the same time, negative amplitudes of fluorescence were measured in both strains of C. necator, but in case of C. necator H16 that amplitude was much more pronounced. In this strain surprising high concentration of BODIPY stain was observed on the surface of PHB granules. Anisotropy of the fluorophore was nearing 0 which is very surprising.
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Effect of substrate hydrophobicity on the electrocatalytic behaviour of phthalocyanine
Klusáčková, Monika ; Janda, Pavel ; Tarábková, Hana
In this work, the electrocatalytic activity of pyridinoporphyrazine mediator deposited on two substrates with different hydrophobicity has been presented. We focused on hydrophobic highly oriented pyrolytic graphite (HOPG) as well as hydrophilic annealed gold electrode (Au111). The immobilization of mediator has been carried out spontaneous adsorption from aqueous solution on electrode surfaces. The different hydrophobicity surface resulted in change the electrocatalytic activities of mediator to hydrogen in aqueous solution. For this purpose, electrochemical, in situ spectroelectrochemical, and ex situ microscopically characterizations have been performed. The detailed comparison of surface morphology, surface coverage, surface roughness parameters, thickness of deposited layers of mediator, and pH solution has been studied.
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Women in Czech politics and opinions of female students of Social sciences on women political involvement in politics
ZELENKOVÁ, Aneta
The main objective of my thesis is to outline basic concepts helping to understand the gender issue. Following these finds I want to focus on the concepts of the modern political scene and on the mapping of the theoretical finds and facts regarding the numbers of politically engaged women in Czech politics. A bigger part of this thesis will focus on the research which will consist of two parts. The original assumption consisted of only one research but while writing my thesis I encountered new facts which I wanted to include and that is why I conducted two researches. The topic of the thesis is the question of gender division of roles in the political sphere in the Czech Republic. Based on the introductory theoretical description of development of the emancipation movement striving for active participation of women in modern democratic politics and characterization of the situation in the Czech society, a research into the division of roles between men and women will be conducted. An attempt to state the reasons why there are less women in politics nowadays will be based on active cooperation with PF JCU students through information gained from questionnaire survey. The anticipated conclusion will be a summary of all finds and an attempt to suggest a solution to reach an optimal state in Czech politics.
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